Women in the Floorcovering Industry

Thanks Chanel Clifford and CALI Floors for your support of WIFI!!

At this year’s Abbey Carpet & Floor and Floors to Go Convention, Women in the Floorcovering Industry (WIFI) brought together powerful voices that took the stage to share how they’re leveraging community, marketing tools, and tech to drive growth — and support each other through every high and low. From building family-run empires to setting new standards in customer care, these women prove that collaboration and shared experience are key to thriving in a competitive market. 📰 Discover the real stories, smart strategies, and bold moves from the WIFI panel in the Floor Covering Weekly article: “Sharing Strengths from the Stage.”

The Art of Storytelling: Replay & Recap Now Live! Missed today’s WIFI Power Hour? You’re in luck—the blog recap is live, and so is the full replay on YouTube! Catch insights from industry pros Tanja Kern from FLOOR Trends & Installation, Kris Stanfield from Shaw Industries, and Scott Humphrey from World Floor Covering Association as they break down how storytelling can build stronger customer relationships, empower sales, and elevate your brand. Thank you also to Alison Mullins who wonderfully moderated! From sensory storytelling to the inverted pyramid, this session was full of practical tips and powerful stories you’ll want to revisit (and share). Watch + Read Now: YouTube: https://lnkd.in/egegybjj Blog: https://lnkd.in/et248GrG #WomenInFlooring #WiFiPowerHour #Storytelling #FlooringIndustry #BrandBuilding #SalesAndMarketing #Leadership #CustomerConnection

📖 Join us TODAY at 12noon EST for an insightful session filled with practical strategies you can apply today! Get the meeting link here: https://lnkd.in/eY-eXYKe #WIFI #PowerHour #Storytelling #WomenInFlooring

🌟 JOIN US for a FREE virtual Power Hour: Master the Art of Storytelling — March 26 at 12 PM EST! 📖 Hear from industry experts Tanja Kern (FLOOR Trends & Installation), Scott Humphrey (World Floor Covering Association), and Kris Stanfield (Shaw Industries) as they share practical frameworks to help you tell your story with impact and connect meaningfully with others. The session will be moderated by Alison Mullins - speaker, best-selling author, and surfaces guru! Register at: https://loom.ly/esdSrz4 #WIFI #WomenInFlooring #PowerHour #Storytelling

Where are you going?!?! Join WIFI – Women In the Floorcovering Industry – for an inspiring one-hour workshop, Map Your Momentum: 2025 Goals, held in the Galvanize Lounge at Coverings. This dynamic session offers a unique blend of networking, festive refreshments, and professional growth in an uplifting, supportive atmosphere. 🗺️Map Your Momentum: 2025 Goals Wednesday, April 30th, 2:00-3:00pm EST 🌞Coverings, Orlando Claim your spot: https://loom.ly/vTI5Ue0 Focused on setting bold, actionable goals for 2025, you'll participate in a creative vision board exercise designed to bring your ambitions into focus. Danielle and Amie will share insights and techniques to help you stay intentional and driven throughout the year—ensuring your goals align with your aspirations and your actions lead to success. 👉Don’t miss this opportunity to connect with like-minded industry professionals and craft your path to a purposeful, impactful 2025. 🆓Free entry to #Coverings2025 with the code: GALVANIZE See you in Orlando!! #WIFI #WIFIGatherings #GOALS #GOALSWorkshop

🎉 Congratulations to Madison Adams, account manager at Palziv North America and WIFI scholarship recipient! Madison will use the WIFI scholarship to pursue an associate’s degree in accounting from Vance-Granville Community College. By strengthening her financial skills, she aims to support industry growth and advance within her company. "Finishing this degree is the next step to further my knowledge and become the powerhouse I know I will be," shared Madison. 🎓 Whether you're pursuing a degree, certification, or professional development, WIFI scholarships can help. Find out more at https://loom.ly/PVC-QDo. Thanks for joining us in celebrating these inspiring women shaping the future of the flooring industry! #WomenInFlooring #WIFI #Scholarship #ProfessionalDevelopment

WIFI strengthens its leadership with two new board members! WIFI is thrilled to welcome Danielle Hunsicker, COO of Diverzify to our board of directors! 🎉 For Danielle, leadership is about mentorship, connection, and opening doors for women at every level of our industry. She shared, “What I value most about WIFI is its commitment to building a powerful community that fosters connection, growth, and leadership among women across all segments of our industry.” Read more at https://loom.ly/DYertzE Cheers to empowering more women and shaping the future of our industry! #WIFI #WomenInFlooring #BoardLeadership

Meet the newest leaders shaping the future of women in flooring! WIFI proudly welcomes Dori Blitzstein, vice president of Roesel-Heck Company, Inc. to our board of directors! 🎉 Blitzstein, a seasoned executive with a deep passion for professional development, shared, "I hope to contribute to making an impact in empowering, teaching, and affecting the growth and confidence of all industry females by encouraging their involvement in this meaningful community.” 🔗 Read more at https://loom.ly/DYertzE #WIFI #WomenInFlooring #BoardLeadership

It’s spring, yall! 🌸 Calendar up!