Zoyes Creative

We are thrilled to continue our work with R2 Companies & Madison Rose on another iconic development in our neighbor city of Chicago. Stay tuned as a new chapter for 150 North Michigan Ave unfolds. #zoyescreative #branding #150NMichigan #Chicago #iconic

ROCK, the family office for the Gilberts and their Family of Companies, approaches their work through the lens of "For More Than Profit" – a mission that places people at the forefront, not numbers. Zoyes partnered with the ROCK team to help bring their new brand identity to life via the design and development of an impactful new website. The new site features dynamic motion and video and a revamped approach to content that helps tell their story in a more engaging and accessible way. Full case study coming soon. #zoyescreative #webdesign #branding  #detroitbranding  #rocketcompanies  #formorethanprofit

Environmental Graphic Design projects allow our Brand + Form teams to come together and showcase their unique talents. We enjoyed collaborating on the signage and wayfinding designs for our friends at Hunter Pasteur for the Perennial Corktown development.

Zoyes Creative celebrates Architects in the Making Summer Camp 2024 hosted by AIA Miami and University of Miami. We are proud to be a sponsor for this event focused on inspiring young minds through Architecture & Design.

We are proud to support our local NOMA Detroit chapter by sponsoring a student to attend their annual youth architecture summer camp. Project Pipeline is a nationwide initiative, serving a diverse population of students, all of whom are underrepresented in architecture and adjacent professions. Using the built environment as a classroom, Project Pipeline challenges youth to grasp the significance of architecture in their daily lives, as well as the broader cultural, social, and historical implications. By connecting young people to real-world architects, planners, and other design professionals, the goal is to foster the next generation in preparation for college and a life of service. Students are given the skills and tools to be advocates of change through design, and contribute to their communities critically and constructively. Nation-wide, Project Pipeline has served over 10,000 students and counting. Together, we're building a brighter, more inclusive future!" #ProjectPipelineDetroit24

Addressing the nationwide reality that homeownership rates among Gen Z and Millennials are historically low, the team at Nido approached us with a mission to launch a platform that would help renters save for a down payment, one rent payment at a time. From this brief, Zoyes created a go-to-market tool box for Nido—complete with a new name, logo, kinetic brand identity, and a sleek, intuitive digital experience. Nido, which means nest, is bold, memorable, and perfectly suited for the app environment. Central to the brand identity is the confident and dynamic “N” logomark. This mark is paired with an inviting sans-serif typeface, vibrant gradients, and interlocking shapes that convey a sense of financial empowerment and trust. Complemented by a pattern and a color palette that embodies wealth and growth, Nido's new brand lies at the intersection of simplified education and approachable expertise. To view the full website, visit nidorewards.com. #brand #design #brandidentity #websitedevelopment #zoyescreative

We are giving great thanks and recognition to our Form Team Director, Rich Rozeboom, as we are proud to celebrate his 20 year anniversary with our firm. We first met Rich as a graduate of Lawrence Tech College of Architecture and Design. With a passion for architectural illustration and model making, he has grown with our company over the years. As Form Team Director, his dedication, creativity and leadership have been instrumental in our collective achievements. We are beyond grateful. Cheers to 20 years, and many more amazing years ahead!

On this 4th of July, we’re throwing it back to our work on American Apple, the first Imperial cider offering from Michigan-based beverage giant Blake's Hard Cider Co. Back in the Fall 2022, we helped Blake’s bring American Apple to market by developing its brand identity, designing its packaging system, and crafting a narrative highlighting the drink’s distinctly American heritage. Centered around the custom script logo and a classic color palette, the brand leans into this friendly, authentic character – positioning American Apple as the perfect drink for a backyard barbecue, a Sunday tailgate, or a night out with friends. To all, enjoy the holiday & please drink responsibly! #tbt #branding #brandidentity #packagingdesign #zoyescreative 📸 : Jason Ryan

We’ve been eager to share about our involvement with this project, as many of you visited & celebrated the opening of Little Village earlier this year in May. With over 3.5 acres of green space, parks, and elegant spaces to work, play and create, Little Village set out to create a communal hub for artists, accessible to all. Working with a freshly designed brand identity from @Audetorium, Zoyes crafted a digital experience that would serve as both an educational platform and an engaging introduction to the neighborhood.   By showcasing public spaces and their offerings - such as The Shepherd, a one hundred year-old church, transformed into a cultural arts center - the website was designed to underscore the connected nature of the community’s initiatives. To view the full site, visit https://lnkd.in/dG3xmpZv.

As Detroit's built landscape continues to evolve, there are many milestones to celebrate and take pride in. We are grateful for the opportunity to have worked alongside our clients on these dynamic developments across the city. Cheers to Detroit's legacy & bright future! #Detroit #FutureDetroit #DetroitDevelopment #Branding #Marketing #ZoyesCreative