Artefact’s Post

In the dynamic world of brand communication, where success hinges on the fusion of efficiency and creativity, the spotlight is on Generative AI for brands investing in Latin America. With a robust 43% exploration rate, according to #Statista, Latin America signals readiness to fully embrace technological advancements. As brands eye expansion in the region, understanding the power of #AI is vital for establishing a unique footprint. The 2024 #Accenture report envisions a future where Artificial Intelligence collaborates with humans, not replacing creativity but amplifying it. However, amidst unprecedented creative possibilities, brands must exercise caution to avoid clichés. In a landscape saturated with mediocrity, the call is clear: strive for the extraordinary. Understanding the symbiosis of humans and technology, embracing automated creativity, and strategically leveraging AI can propel brands to thrive in Latin America's evolving brand communication landscape. #LatAmPRPros #PRLeadersLatAm #TopPRFirm #LatinAmericaPR #PRExcellence #LatAmCommunications #PRInnovators #LatAmAgency #GenerativeAI

Interesting news! Accenture has partnered with multinational consumer goods company, Unilever, to leverage AI research and implement technologies for enhancing productivity, increasing efficiencies, and accelerating AI-based innovations. The partnership will operate from Unilever’s new AI lab, Horizon3 Labs, based in Toronto which is also home to one of Accenture's Gen AI studios. The collaboration will scale the applications of generative AI using assets from Accenture's AI Navigator and Switchboard. Julie Sweet, CEO of Accenture, and Steve McCrystal, Unilever's chief enterprise and technology officer, both expressed enthusiasm about extending their organizations' three-decade relationship to scale AI use and uncover new avenues for business value. "We are excited about building on our long-standing partnership with Accenture to step up our innovation agenda and drive value for our consumers, retailers, and distributors. Horizon3 Labs is a unique platform for collaboration and co-creation, and we look forward to working with Accenture and other partners to take our investment in AI to a new level," said Steve McCrystal, chief enterprise and technology officer, Unilever. Accenture is set to enhance Unilever's use of data and AI leveraging its existing $3 billion investment in these areas. As part of the initiative, Unilever will gain access to Accenture's leading data and AI experts, ecosystem partnerships, ventures, and strategic investments housed in its Center for Advanced AI. This includes over 1,450 pending and issued patents related to AI solutions, as well as learnings derived from more than 300 generative AI projects. What do you think about this partnership? You can read more about it in the comment section, where you will find the link to the article/press release. #accenture #unilever #generativeAI

📣 Exciting update! Pierric Duthoit, Chief Digital Officer at @Coty Group, member of the Senior Leadership Team, will be speaking at the Adopt AI Summit at Station F in Paris on June 5th! 🎤 Don’t miss Pierric's insights into the future of digital strategy in the beauty industry. Under his leadership, Coty is making significant strides in digital innovation, ensuring the company not only meets but exceeds the digital age demands. 🌐 From tech giant to beauty innovator, Pierric's career trajectory is a masterclass in digital transformation: With an impressive background at @Google and @Meta, Pierric has leveraged his expertise in digital and #FMCG industries to lead Coty's ambitious digital initiatives since November 2023. At Coty, Pierric has been instrumental in integrating AI and data-driven strategies to enhance customer experiences, including pioneering projects like virtual try-on tools and a metaverse for employee training. He is also responsible for fostering digital capabilities as a key accelerator for the business. 💡 Come check Adopt AI: https://lnkd.in/eDpiKknB  🎙️ Over 100 world-class speakers and 130 sessions 🏛️ Divided into 3 stages: Vision, Tech, and Society 🏆GenAI Bar where you’ll learn how to master the art of Generative AI #prompting with Artefact. #AdoptAI #StationF #DigitalTransformation #CotyGroup #BeautyTech #Innovation #TechEvent

🎉Thrilled to share that our Digital Adoption team won last year's Nestlé CIO Award for our contribution to the implementation of NesGPT, our internal GenAI solution. Despite all the hype, it is crucial to realize that the successful implementation of Generative AI in the workplace is fundamentally a change management and user adoption challenge, not unlike the ones we've seen with other technologies. Therefore, I'm proud that with our products Digital Adoption (WalkMe™) and Learning Experience Design we are able to contribute to the upskilling and empowering of our employees to use and adopt #GenerativeAI in the most efficient and responsible way. Alexandra Margu Matthew Belli Adam Michalik 🦾 #DigitalAdoption #Innovation #WeMakeITPossible

Unleashing AI Power: Unilever Teams Up with Accenture for Streamlined Business Efficiency 🚀🧠💼 In the world where AI is reshaping the business hierarchy, Unilever takes a powerful step forward! The household brand has entered a frenetic partnership with Accenture to supercharge their business efficiency with Artificial Intelligence. With the twin objective of streamlining operations and making sharper decisions, the alliance is set to amplify Unilever's grip on the market. Breaking down complex processes and stoking the fire of innovation, Unilever aims to utilize AI's transformative capability to remain ahead in the ever-tense marketplace race. Trusting the transformative prowess of AI is no small feat – but with the expertise of Accenture hovering like a safety net, Unilever is all geared up to turn raw data into actionable gold mines! By locking hands with Accenture, Unilever is making a bold demonstration: AI isn’t simply 'coming' – It is already 'here', and those who harness its power first are the ones who will lead the way. The partnership exemplifies how AI continues to revolutionize the way industries operate, redefining efficiency and propelling businesses to newer heights. 📈🔝 For more insights and latest stories📰, tune in https://lnkd.in/emEXPn4X. Remember, the future is not to be predicted, but to be created. Let's shape the future together! #Unilever #Accenture #AI #BusinessRevolution #Efficiency #ActionableInsights #Digimasters #FutureIsHere 💼🚀🌐👥

Here's what you'll gain: ✅Strategic insights on leveraging Gen AI for maximum impact. ✅Valuable networking opportunities with peers and thought leaders. ✅A competitive edge to position your brand at the forefront of CPG innovation.

Dive into the future of R&D with Alberto Prado, Global Head of R&D Digital & Partnerships at Unilever. Discover how AI and digital technologies are transforming innovation, boosting productivity, and driving sustainability. #AI #Innovation #Sustainability #R&D #TechTransformation #Unilever https://hubs.ly/Q02FkrHL0

L'Oréal CEO Nicolas Hieronimus sees #AI playing a key role in driving growth for the company in the year ahead. The French #cosmetics giant reported sales of 11.24 billion euros for the first three months to the end of March, up 8.3% on a reported basis. Sales in both North America and Europe grew by more than 12%, as its mass market range and dermatological products compensated for weakness in the #luxury segment. Speaking during the #beauty company’s earnings call last month, CEO Nicolas Hieronimus also confirmed that L'Oréal plans to use #ArtificialIntelligence to expand data-driven insights, boost researcher creativity and speed up work. L'Oreal’s data platform already houses 10 petabytes of #data, which teams use to power all types of AI models, including the latest LLMs. AI-related plans are part of nearly every beauty company’s strategy: Estée Lauder explored various #genAI use cases submitted by employees last year. Procter & Gamble also worked with OpenAI’s technology last year, rolling out an internal #generativeAI tool built using OpenAI’s API. How do you use #AI in your marketing teams?

AI and it's impact on business. I had an opportunity this week to participate in webinar facilitated by Korn Ferry entitled Growth Secrets of the Worlds Most Admired Companies. The webinar involved the heads of innovation for Procter & Gamble and Mastercard. Although their experience is more related to B to C business, I thought their insights were so relevant, particularly as it relates to AI. The head of innovation for P&G emphasized that AI accelerated innovation in some of their product categories. Specifically, AI could help P&G sort through millions of options in molecules and sort the best options for successful product innovation. One of the other interesting points shared was that AI is blurring historic boundaries of functions and from a candidate sourcing perspective it made it critical to better define roles. A surprising takeaway for me was revealed during a survey facilitated during the webinar. 90% of participants felt that people were more important than technology to drive innovation and growth. This is an opinion I share but it was nice to see it validated. Thank you to the Korn Ferry team for a very valuable session. #kornferry #AI #Innovation #Growth

I’m excited to see how the world of AI and GPG will develop over the next few years.