Investors Have Their Eyes On Women’s Sports As Profitability Soars Women’s elite sports is poised to generate over $1 billion in global revenue for the first time in 2024, driven by surging interest (Deloitte). In April, the Women's Basketball Championship drew 18.9 million viewers, surpassing the men’s tournament (Deadline). The 2023 Women’s World Cup final attracted 13.21 million viewers in the UK alone (Fifa). The year-on-year growth in viewership suggests we are just scratching the surface of its potential. https://lnkd.in/ezbiePfd Calabrese Consulting LLC
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The game is changing for women’s sports, bringing huge opportunities for everyone involved. The WNBA drew 3.4 million viewers for their All-Star 2024 Game, up 305% from last year. Paris 2024 was the first Olympic Games with equal numbers of female and male athletes competing – a huge step for inclusivity. As women’s sports are moving from sidelines to primetime, are lessons gained from men’s sports a blueprint for success or a constraint on creativity? Prepare to make your play in this sector by exploring our latest Brand Matters report. Read our blog for an overview and key themes: https://lnkd.in/eV4MaCt5 Download the full report: https://lnkd.in/ecSHbY5Y #SportsMedia #BrandProtection #BrandLicensing #ConsumerEngagement #SummerofSport
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Managing Director at PrettyGreen // Advisory Board Member at the Alliance of Independent Agencies
Check out what my brilliant best friend Jules Hilson & her partner Laura Weston have launched today. A specialist women's sport consultancy See You At Jeanie's designed to support brands & sports organisations to capitalise on the full potential of women's sport. Check them out & let me know if you want an intro!
At last I can talk about what I’ve been up to the past six months… Laura Weston and I have set up a new women’s sport consultancy See You At Jeanie's. We’ve been busy getting started, working with a brilliant WSL football club, and now we’re ready for more. Unofficial Partner have kindly shared this blog post about what we’re doing, and if you’d like more info on how we’re supporting sports organisations and brands capitalise on the undeniable opportunities of women’s sport please get in touch. We can all see the cultural shift that’s happening right now in women’s sport, but it’s going to take depth of understanding and a fresh approach to unlock its full potential. More to come from us over the next few days... Big thanks to Laura Weston for being awesome. Let’s go Jeanie’s, let’s go
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The #Paris2024 Olympics and Paralympics are here. Here's how elite athletes are working to make sports more equitable, safe, and uplifting — and how YSPH researchers, led by Yetsa Tuakli & the Sports Equity Lab, are helping them.
As the 2024 Summer Olympics begin, the Sports Equity Lab at Yale focuses on athletes’ rights
ysph.yale.edu
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Check out the article from Allison Smith on the rise of women’s basketball!
Check out my article for AthleticDirectorU about how the community of women’s sports fans has lead to the rise in attendance and viewership featuring insights from Sports Innovation Lab and comments from Adam Pfleegor , Jessica Hammond-Graf, Ed.D. , GOALS | Women’s #SportsBiz ,and Caroline Fitzgerald #womeninsport #sportleadership #ADU #UMBSLA https://lnkd.in/eaYPudMT
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It's no secret that women's sports are on the rise. The level of competition, combined with superstar athletes have caught the attention of media networks and brand partners. As we begin 2024, we expect to see a heightened awareness and financial investment throughout the collegiate and professional ranks. What are you looking forward to the most in 2024? https://lnkd.in/eQGE6yEt
Women's Sports Set to Propel Revenue Beyond $1 Billion in 2024 — The Shotcallers
the-shotcallers.com
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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.
Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship
buzzsprout.com
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This demonstrates how women's sports, as a standalone product, can deliver substantial viewership, benefiting broadcasters, brands, and sponsors. Read more 👉 https://lttr.ai/AKaFw #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes
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Experienced Sports Media Strategist and Advisor | Founder of LCA Ltd | Guiding Businesses to Success in Broadcasting, Investments & Technology
This demonstrates how women's sports, as a standalone product, can deliver substantial viewership, benefiting broadcasters, brands, and sponsors. Read more 👉 https://lttr.ai/AKp2K #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes
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What a Women's BB March Madness it's been. We are seeing the excitement of women's sports and players getting the distribution and attention they deserve. The result is an explosion in viewership rates and popularity. So how will this affect the sponsorship industry as a whole? In this episode of The Inches, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.
Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships - The Inches: A Podcast About Sports Sponsorship
buzzsprout.com
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Women's sports offer a lower barrier to entry, boast a growing viewership base, possess substantial consumer power, and appeal to diverse audiences, making them an attractive investment opportunity. Read more 👉 https://lttr.ai/AK5Mf #sportsbusiness #sportsinvestment #sportsinnovationlab #womensports #sports #SocialMediaPlatforms #FemaleAthletes
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