Dr. Christian Kurtzke’s Post

How We Doubled an Accessories Brand Revenue from $50k/m to €100k/m: The Backstory: Imagine a cool accessories brand, cool product, packaging, branding, etc. - They're doing pretty well, pulling in half a mil a year. But they wanted more. They wanted to hit that sweet €1M/yr mark. The Challenge: Double the revenue. Sounds simple on paper, but it's easier said than done. Especially when they’re already making half a mil a year. So, what did we do? Our Game Plan: - Fresh Ads: We spiced up the best ads they had. New copy, new angles, same structure. - Dynamic Creative Testing: We tested different ads and angles to prove our hypothesis and generate winning ads from there. - Landing Pages That Convert: Getting someone to click is just step one. We made sure once they landed, they bought. Implemented new high-performing landin pages for them. - All About the Data: Improved Data Attribution, to make sure our numbers were on point and our decisions even better. - Mixing Up the Creatives: Tested everything from real customer pics, UGC, influencer whitelisting, unboxings to some slick product shots. The results? We smashed that €1M/yr target and saw a cool 104.29% growth in a year. TL;DR: - Hit over €1M in a year - Grew by 104.29% YoY - The learnings we got will 10x their investment in the next years - Set the brand up for even bigger Thinking of leveling up your e-commerce game? Drop a comment or slide into the DMs. Let's make magic happen.

Love my Pharma, a brand committed to revolutionizing the ecommerce landscape within the "health, beauty, and care" sector. The project unfolded through a holistic strategic approach, comprising three essential aspects: Branding, Ecommerce, and Social Media Contents. Each facet was meticulously planned to ensure that Love my Pharma stood out as a beacon of innovation and authenticity in its market. Central to this endeavour was the task of positioning Love my Pharma as a unique brand capable of fostering a sense of belonging, dedication, and intimacy. This involved breathing life and personality into the brand through strategic naming, visual identity development, and crafting a resonant tagline. Furthermore, the ecommerce platform was meticulously designed to offer a seamless, engaging shopping experience, aiming at both attracting and retaining customers. Attention to detail in user experience (UX/UI) remained paramount throughout the development and implementation process, ensuring a personalized journey tailored to individual customer needs. In addition to platform architecture, design, and usability, advanced features were also implemented to enhance interactivity. The Social Media Contents strategy, aligned with the launch campaign "Your family is unique, just like your new pharmacy," played a crucial role in driving brand awareness. By spotlighting the diverse array of essential products catering to every stage of life, from childhood to old age, the campaigned underscored its commitment to exclusivity and family-centric care. We made: Strategy: Brand Strategy + Content Strategy + Social Media Strategy Branding: Naming + Identity + Tagline Print: Graphic Design + Packaging Digital: Ecommerce + Social Media Contents + Animation & Motion + Meta Business Campaigns + SEO + Google Ads Campaigns + Google Analytics #newings #lovemypharma #branding #creativity #ecommerce

After creating over 10,000 ads for ecom brands across 8 regions, I've learned a ton about what it takes to win in global markets. Here are the common problems I've seen brands make: 1️⃣ One-Size-Fits-All Doesn't Work Thinking you can just translate your ads and call it a day? Each market has its own vibe, preferences, and no-nos. We've seen firsthand that understanding and adapting to these nuances is key. You've got to tailor your approach for each region if you want to truly connect with local shoppers. 2️⃣ More Effort, Not Less It's tempting to think that because you've nailed it in one market, others will be a breeze. Nope. Each new region is like starting from scratch. We've put in the extra hours to research, test, and refine our ads for each new market. Trust me, the extra sweat pays off in better performance and deeper customer connections. 3️⃣ Know Your Audience Like Your Best Friend Assuming your customers are the same worldwide is a big mistake. From Paris to Stockholm, buying habits and cultural contexts can vary wildly. We dive deep into each region's culture, trends, and language to make sure our ads speak directly to what matters to them. It's about showing that you get them, not just that you want to sell to them. Going global is a huge opportunity for ecommerce brands, but you've got to watch out for these pitfalls. Avoid these mistakes, and you'll have a much better chance of success. -- Ready to take your ecommerce brand global without falling into these common traps? At AdSplicit, we've mastered the art of creating tailored, impactful ads for brands looking to expand into new markets. With over 10,000 creatives produced for 8 different regions, we know what it takes to connect with diverse audiences and turn clicks into customers. DM to learn more.

Marketing Dive Editor Jessica Deyo: Best Buy refreshes brand with new tagline and ‘spokeshologram.' Best Buy has unveiled a brand refresh inclusive of a new brand character, refreshed color palette and tagline entitled “imagine that.,” according to details shared with Marketing Dive. The refresh and tagline are meant to position Best Buy as a hub for discovering new technologies. A more modern look is inclusive of a refreshed color palette that will see the addition of colors magenta, teal and red to its iconic blue and yellow branding. A new “spokeshologram,” aptly named Gram, will appear in ads, including for the back-to-school season, to help spark customer curiosity. A focus on personalization rounds out the effort, which arrives as tech spending continues to be sluggish. https://buff.ly/3Ye7MuQ via @marketingdive

A step-by-step to strategize your NEW merch brand (steal this) ⬇️ Step 1: Define your brand identity Create a clear brand story. • What inspired your brand? • What values define it? Design a memorable brand symbol. • Keep it simple and versatile. • Ensure it resonates with your audience. Think LuLuLemon or Carhartt. Step 2: Know your audience inside out Identify your target market. • Who are your ideal customers? • What are their interests and preferences? Tailor designs to your audience. • Create merch that speaks to their passions. • Send surveys for insights. Step 3: Quality over quantity in design Focus on unique and eye-catching designs. • If you're not a designer, don't design - Delegate it to the professionals. • Ensure designs align with your brand story. Offer product variations throughout the year. • Utilize a merch calendar for product planning. • Small runs for success. Step 4: Set up shop on multiple platforms Leverage e-commerce platforms. • Shopify, Etsy, whatever works best for you. • Widen your reach by being where your audience is. Optimize product pages. • Use high quality product photos with lifestyle shots. • Craft compelling product descriptions. Step 5: Implement a strong marketing strategy Leverage social media. • Share behind-the-scenes content. • Tease upcoming merch drops. Collaborate, collaborate, collaborate. • Team up with other brands, organizations, and creators. • Ensure every collaboration aligns with your brand. Step 6: Engage your audience actively and consistently Run promos, campaigns, and giveaways. • Encourage user-generated content. • Boosts brand visibility and interaction. Encourage customer reviews. • Positive reviews build trust. • Address feedback professionally and promptly + prioritize customer support. Step 7: Reflect and iterate Regularly evaluate performance. • Analyze sales data and customer feedback. • Identify what's working and what needs improvement. Iterate based on insights. • Fine-tune designs and marketing strategies. • Keep your merch brand evolving with your audience. ——— I’ve spent the last 15 years working one on one with 6, 7, and 8 figure merch brands. Thinking about creating and growing a powerful merch brand? Let's chat! 👇 https://lnkd.in/eDXtefVy

Crafting a Compelling Brand Identity and Monetization Strategy In the dynamic world of online presence, a website's strategy hinges on two vital aspects: Brand Identity and Monetization. Misconception: The common misconception regarding brand identity confines it merely to visual elements such as logos and typography. Clarification: While visual elements hold significance, brand identity encompasses a broader spectrum including the brand's voice, values, mission, and overall customer experience. 1. Unveiling the Essence of Brand Identity: Market Research: Delve into competitor analysis, audience research, and trends analysis to understand market dynamics comprehensively. Brand Vision and Mission: Define a clear vision for long-term goals and a mission that elucidates the brand's purpose, methods, and values. Unique Selling Proposition: Identify what sets the brand apart from competitors, encompassing aspects like quality, pricing, customer service, and innovation. Visual Identity: Curate elements like logos, color palette, and typography to craft a visually compelling brand representation. Brand Voice and Tone: Cultivate a consistent communication style resonating with the brand's personality and values. 2. Illuminating Monetization Strategies: Advertising: Utilize ad spaces to generate revenue through sponsored content or display ads. Subscription: Offer premium content or services on a subscription basis, fostering a loyal customer base. E-commerce: Transform your website into a marketplace by integrating e-commerce functionalities for direct sales. Sponsored Content: Collaborate with brands for sponsored content, leveraging your platform's reach and engagement. Affiliate Marketing: Partner with relevant affiliates to earn commissions through referrals, amplifying revenue streams. Incorporating these strategies thoughtfully can not only elevate your website's prominence but also pave the path for sustainable growth and profitability.

video ads creative checklist for eCommerce brand. 1. Is this ad talking about the main consumer benefit? 🎁 - This means your ad should clearly highlight what value or advantage the consumer gains. For instance: - An ad for a meal delivery service: "Get healthy, chef-prepared meals delivered to your doorstep!" - Benefit: Convenience, time-saving, and nutritious meals. 2. Does the ad look different enough to grab attention? 🌟 - Your ad design should stand out. Consider: - Using bold colors or unique visuals. - Unconventional layouts or unexpected elements. - Example: A sneaker ad with neon shoelaces and a catchy tagline. 3. Is the call to action clear enough to convince them to buy? 🛒 - Make it crystal clear what action you want consumers to take: - "Shop now," "Subscribe," "Order today!" - Example: "Limited-time offer! Shop our summer collection now." 4. Does the ad call out pain points and knock down objections? 🤔 - Address common concerns or doubts: - "Tired of frizzy hair? Try our smoothing serum!" - Example: "No more tangled cords! Our wireless earbuds." 5. Does the ad engage the consumer with the brand? 🤝 - Create an emotional connection: - Show relatable scenarios or aspirational moments. - Example: Coffee ad—friends laughing over a cup, cozy mornings. 6. Will the more conservative consumer find it too risky? 🙈 - Balance creativity with audience expectations: - High-fashion ads vs. everyday wear. - Example: Edgy fashion for trendsetters, classic styles for traditional shoppers. 7. Is this ad easy for the consumer to understand? 🧐 - Clarity matters: - Avoid jargon or complex language. - Example: "Save on energy bills with our smart thermostat." 8. Does it fit within the brand tone? 🎨 - Align with your brand's personality: - Luxury brands: Elegant, sophisticated. - Casual brands: Relatable, friendly. - Example: Luxury watch ad—timeless elegance, not playful. if you want digital marketing services visit our website. https://digitalwiz.in/ or WhatsApp --- +91 9279091400

Remember the days when Instagram was a haven for photo filters? Those days are fading as the platform transforms into a dominating e-commerce force, subtly influencing not just what content you see, but also how businesses interact 💼 Likes are no longer the holy grail: clicks, conversions, and ultimately, sales are the new metrics of success. A 2023 Social Media Today report revealed that shoppable posts have a 64% higher click-through rate compared to regular posts. This means a business's ability to showcase and sell products directly within the app is becoming increasingly crucial for brand visibility. This is where 3D marketing emerges as a game-changer. Imagine being able to virtually rotate a couch in your living room or try on sunglasses – all within the Instagram app. 3D visuals offer a more realistic and engaging experience, leading to a deeper understanding of the product and potentially a higher purchase intent. In fact, a study by Shopify found that 3D product visualizations can increase conversion rates by as much as 40%. Investing in high-quality 3D visuals can provide a valuable edge, offering a more interactive and engaging way to showcase products. Book a call with us to explore possibilities, believe us, they are endless. 🔥

SUCCESS OF PREMIUM BRANDS A Superior Branding and Advertising Agency   Premium brands share several key characteristics that contribute to their longevity and influence on consumers. These brands consistently deliver high-quality products and services, ensuring both customer satisfaction and loyalty. Known for their innovative approaches, they stay ahead of market trends and set industry standards. Additionally, premium brands often possess a strong, recognizable identity that resonates deeply with their target audience, creating an emotional connection that fosters long-term relationships.   Characteristics of Successful Premium Brands Uncompromising Quality: Premium brands are synonymous with excellence. They maintain rigorous quality control measures, ensuring their products and services meet the highest standards. This commitment to quality fosters trust and loyalty among customers, who come to expect nothing but the best.   Innovation and Market Leadership: These brands are pioneers in their fields, continually introducing new and improved products or services. They invest heavily in research and development to stay ahead of the curve, setting industry trends rather than following them. This forward-thinking approach keeps them relevant and desirable in the eyes of consumers.   Strong Brand Identity: A clear and compelling brand identity is a hallmark of premium brands. They craft a distinct image and message that resonates with their target audience, often leveraging storytelling to create an emotional connection. This identity is consistently communicated across all touchpoints, reinforcing the brand’s values and mission.   Customer Experience: Exceptional customer service is a cornerstone of premium brands. They go above and beyond to ensure a positive experience at every stage of the customer journey, from initial contact through post-purchase support. This dedication to customer satisfaction helps build a loyal customer base that advocates for the brand.   Exclusive Appeal: Premium brands often cultivate an aura of exclusivity. Limited editions, personalized offerings, and membership programs are strategies used to make customers feel part of an elite group. This exclusivity enhances the brand's desirability and perceived value.   A prime example of a company that excels in premium branding is www.tabeautypoptree.com This leading agency specializes in assisting premium brands with their comprehensive branding and advertising needs, both online and offline.   Comprehensive Services Offered by A Pro-Station of Creativity Strategic Branding: www.tabeautypoptree.com helps brands develop a robust identity that resonates with their target audience. This includes brand positioning, message development, and visual identity creation. Their strategic approach ensures that every element of the brand aligns with its core values and appeals to its market.

From nobody to being at the top of the minds of millions.  How a Digital Brand can impact your business. In today's fast-paced digital world, a strong Digital Brand is the most powerful and crucial asset of a digital business. But it is also one of the most common causes why they fail. Let's face it, on the wild internet either you build a personality that draws attention and becomes memorable or you spend your days fighting with tens of thousands of other similar companies for scraps. → WHAT ARE DIGITAL BRANDS? They are brands that operate in digital environments and offer digital products such as Netflix or Software Companies, whose products you access digitally and consume digitally without any physical processes. But they can also be brands that operate in digital environments while selling physical products such as e-commerce. → WHY DO DIGITAL BRANDS HAVE DIFFERENT NEEDS? 1 · They compete for attention, not money. On the internet the currency is attention. Companies don't compete to sell more products today, they compete to see who gets to stay relevant and be remembered tomorrow, in a 3-second memory world. 2 · 24/7 Presence. Digital Businesses don't open at 9 am and close at 8 pm—They never sleep. Customers expect support and engagement at all hours, needing constant attention and responsiveness. 3 · Adapt or Die. The digital landscape is constantly evolving. Brands need to be agile and quick to adapt to new technologies and trends. Hence they need a versatile Brand that can easily flow and transition from scenario to scenario. 4 · Beauty is on the Outside. Traditional businesses can survive with a bad brand or image because what matters in the physical world are the products and services. But on the internet, everything is appearance and image. People don't get to try or even see the products until buying them. This means companies have to transmit who they are and what they do in a precise convincing way that resonates with people. It doesn't matter if they say it's premium if the brand gives a low-cost feeling people will perceive it as low-cost and won't buy. These are just a few. There are more needs that we'll cover in future posts. → WHY SHOULD YOU CARE? In an era where consumers are increasingly digital-first, a strong digital brand isn't just an advantage—it's a necessity. It defines your presence in the market, shapes customer perceptions, and drives business growth. Embracing the unique needs of digital branding will set you apart from the competition and create lasting connections with your audience. Curious about how to enhance your digital brand? Hit that follow or connect button and stay around. I share posts to help Digital Businesses evolve their brand and achieve better design. #digitalbrand #digitalbranding #digitalbusiness