Citizens of Humanity Group’s Post

Trying to get your head around the regenerative agriculture landscape and bewildered by all the different initiatives, standards and players? Here’s a really useful resource for you. The The Consumer Goods Forum has produced an interactive map of the vast array of resources now available on regenerative agriculture. Featuring our Growing our Future initiative in the US, the map does a fantastic job of cataloging and simplifying the regenerative agriculture landscape. Check out the map here: https://ow.ly/Kewl50PTltB Find out more about Growing our Future US: https://ow.ly/PnjY50PTlu0 #RegenerativeAgriculture #SustainableAgriculture

The conversation is shifting from sustainability to actively improving the environment with regenerative agriculture practices. But what does that mean for grain handling and processing facilities? Learn More: https://lnkd.in/gByVyGiK #grainhandling #grain #grainindustry #agricultureandfarming

In the News ➪ 5 Years In, How Does General Mills’ Regenerative Agriculture Commitment Measure Up? General Mills aims to advance regenerative agriculture on 1 million acres of land by 2030, a promise it made in 2019. That commitment is one way it hopes to reduce greenhouse gas emissions throughout its value chain, 30 percent by 2030 and to net zero by 2050. "We are about halfway there, with 500,000 acres engaged in our programs," said Jay Watson, General Mills’ director of regenerative agriculture, in an interview. Read more from GreenBiz Group here ➪ https://lnkd.in/gFmuZyiY #corporatecommitment #regenerativeagriculture #regenerativefarming #foodsystems #farmland

The journey has already begun. Farmers around the world are transitioning to regenerative agriculture right now. We might not have all the solutions yet to deliver a full-fledged regenerative agricultural system for every farm in every region, but the benefits are already visible even with only a contour of such a system. Brazilian farms participating in Bayer’s PROCarbono Program are living and thriving examples of this. They are pioneers fighting climate change, fostering soil health and achieving higher yields all at the same time. Learn more about #RegenerativeAgriculture and the impressive outcomes achieved today in #LatinAmerica by Maurício Rodrigues: https://lnkd.in/edbBE7ja

This was an interesting one to report and write: California begins campaign to define regenerative agriculture. Among other things, I did chat with the California Sec of Agriculture, Karen Ross, about the effort, along with other excellent sources at Lundberg Family Farms - including Bryce Lundberg & Brita Lundberg, Elizabeth Whitlow at Regenerative Organic Alliance, and Rebekah Weber at CCOF. However California goes about defining regen, it will be consequential for the movement nationwide. #regenerativeagriculture #regen #regenerativeleadership #regenerativefarming #regen

New blog on the importance of regenerative agriculture and practices. Finding ways to make conventional farming systems more sustainable can go a long way for the both the environment and for profitability of growers. As consumers we can also do our part through understanding where our food comes from and how it is produced. We all need to be conscious of our food production systems and their impact on ecosystem and human health.

Learn about the art of building bridges within supply chains, the big question hanging over the regenerative agriculture industry and why Land to Market’s Wyatt Ball wishes certification schemes didn’t need to exist.

Have you seen the new ADM regenerative agriculture report? Check out how we are working with growers in our supply chain to reduce environmental impacts, improve soil health and resiliency, and support food security. #regenerativeagriculture https://lnkd.in/dhpyKcEq

The global agriculture system contributes to over 20% of the greenhouse gas emissions causing climate change. And the environmental, health, and socioeconomic costs associated with today’s food and land use system total nearly $12 trillion per year. The industry needs a reset.   This is where regenerative agriculture comes in. There’s a potential 15-25% return on investment for farmers once they have shifted from conventional to regenerative agriculture. Our recent report with OP2B highlights the business case for regenerative agriculture for farmers in the US – and identifies the mechanisms needed to support widespread adoption.     Mitchell Hora, a seventh-generation farmer in Iowa and CEO of Continuum Ag, highlights the benefits of regenerative farming: “We’ve improved the nutrient availability in our soil, and therefore we’ve been able to cut back on our synthetic inputs keeping those dollars in our pocket and been able to drive more profitability to the bottom line.”   Read more on the regenerative agriculture opportunity for US farmers in our article here: https://lnkd.in/eHv9RXwX Watch the full video with Mitchell here: https://lnkd.in/eFYB-T3n

Restorative is a great marketing word since regenerative tends to suffer from the same misunderstanding or interpretation as sustainable. You end up having to define during the sale process, which can be cumbersome. Restoration covers a lot of those terms. There is such an important need for proper positioning and messaging of these practices so that they are meaningful to our consumers. #chicken #meatindustry #regenerativeagriculture Shelley Seed Mike Kotelko Larry Dalton Shiana Younger Understanding Ag, LLC - Experts in Regenerative Ag Regenerative Agriculture Venture Programme #regenerativeleadership #sustainability Kipster Sandra Vijn