Design B&B’s Post

What better way to kick off #PrideMonth than celebrating the LGBTQIA+ community and the many contributions of leaders from across Greater Boston making change for a more equitable and inclusive Commonwealth?   Our team had a great time at the Boston Business Journal Business of Pride event last week, and we look forward to joining other festivities throughout the month (and year-round).    The event was also a reminder of how, each year, more companies are adopting communications (and marketing) campaigns to demonstrate allyship. The most successful of those are ones that reflect authentic actions to advance LGBTQIA+ priorities and celebrate team contributions. That's why we wanted to re-share these five things to keep in mind for successful campaigns that support LGBTQIA+ rights movements and promote self-affirmation, dignity, equality, and increased visibility of this community.   https://lnkd.in/e8HHGAXV

Happy Pride Month! 🏳️🌈 Before you put up that social media post or send that email for your brand or company - think about your intention and know your history. A great first step? Check out this guide, developed by LGBTQIA+ creatives and allies at Copacino Fujikado: https://lnkd.in/dsKHDeSd

This Pride Month, we stand united with the LGBTQIA+ community. We celebrate their resilience, their achievements, and their ongoing fight for equality. ✊ We're committed to creating a workplace that's truly inclusive, where everyone feels valued and respected for who they are. Here's how we're taking action: Advocating for LGBTQIA+ rights: We actively support initiatives that promote equality and acceptance for the LGBTQIA+ community. Educating ourselves: We're committed to ongoing learning about LGBTQIA+ experiences and identities. Challenging biases: We recognize that unconscious bias exists, and we're committed to creating a space where open dialogue and education can dismantle these biases. As Pride continues, let's all recommit to building a more inclusive world. #DiversityEquityInclusion #PrideAtWork #BeAnAlly

As we celebrate Pride Month, it helps businesses to look at how they can engage better with LGBTQIA+ customers. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. While representation in marketing is one way to show support, there are deeper ways. Discover fresh insights on how five brands are successfully and authentically connecting with LGBTQIA+ consumers. https://lnkd.in/eMYFGgay #LGBTQIA #marketingstrategy #LGBTQMarketing #advertisingdiversity #PrideMonth #prideadvertising

Here’s why: Your authenticity inspires trust and connects hearts ❤️🌈. Works every time. Being a leader means standing tall 🌳 for your community, especially in advocating for LGBTQIA+ rights. It's about making sure everyone feels like they belong, have equal access and where they can stand tall too 🤗. Let's create spaces where voices are really heard and diversity is truly celebrated! 🎉 Be the safe space you want to see 🏳️🌈✨. #LeadershipMatters #InclusivityWins #LGBTQIAAdvocacy "Safe spaces can no longer be bound and limited to physical locations, but they must be found and created in each of us, allowing us to transcend the limitations of walls, rooms, and buildings"

JND Legal Administration, support that is superficial is getting called out these days. Supporting the LGBTQ+ community requires more than making a post and supporting gay white men… you’ve still got to work on eliminating racism and sexism in your workplace before you can be any kind of positive ally. Yes, I know Jennifer Keough and Neil Zola (who has either removed his profile, or is a sexist and racist coward who blocked me) don’t care. However, Jen seems to care about her social media image and Neil seems to care about liability. A push on both could help towards change. Holding yourself to the standards of Seattle would help your social media image, reduce liability, and if done correctly, would increase both morale and productivity. There’s a reason most business people in Seattle see taking care of your employees as a no brainer, common sense approach. #JNDLegalAdministration #classactions #civilrights #toxicworkenviroment #seattle #LGBTQ+ #alphabetmafia #neilzola

Want to ensure the outdoors is inclusive for all? Check out these tips for how to become a better LGBTQIA+ ally outside & on the trail. https://buff.ly/3yXaPgz #PrideMonth #GreatOutdoorsMonth

🌈Happy Pride Month 🌈 Are you a queer employee? And want to work on this subject matter? Know that the S in ESG stands for social which includes topics such as diversity, inclusion, equity and accessibility of which LGTBQIA+ is a part… Take the time and listen to our podcast on queer programs in the aviation sector … we learned so many new things! #esgjourney #esgemployment #esgconsultancy https://lnkd.in/ecMSFW_7

JUST IN: Recent research reveals that the LGBTQIA+ community in the United States is mobilizing and taking political action to defend their rights. An overwhelming majority of LGBTQIA+ individuals believe their rights are in jeopardy, but they remain optimistic about the future. The study highlights the remarkable activism within the community, especially among younger generations. Despite challenges, approximately 84% express hope for improvements in LGBTQIA+ rights. #LGBTQIA+ #Activism #Equality. Comment below to share your thoughts and experiences. To learn more and read the complete story, click on this link. https://lnkd.in/gjkGvMPF

While some marketing tactics have become commonplace during Pride Month, true inclusivity requires a deeper and long-term commitment. 👉🏾Swipe to see our actionable tips for crafting impactful Pride Month campaigns that go beyond surface-level gestures. Want more insights? Read the full blog at this link, and let us know: Which brands do you think have successfully championed the LGBTQIA+ community and its history during Pride Month? https://lnkd.in/g_czVUiJ #PrideMonthMarketing #InclusiveMarketing #AuthenticStorytelling #LGBTQIARepresentation