eTail™’s Post

Broadsheet client, The Lead, announced its 2024 Leading 100 list of direct-to-consumer start-ups, spotlighting a new class of trailblazers — and how deeply AI has moved into retail. Don’t miss the exclusive coverage from Adriana Lee at WWD. Sonal Gandhi, chief content officer at The Lead, told WWD, “Brands are operating in a very dynamic environment. They need to show up where their customers are, constantly serve up engaging content to stay top of mind, manage a host of channels, deal with the demise of third-party cookies, differentiate through elevated customer experience in stores and online, reduce waste and returns all while staying true to their ethos.” Learn more about The Lead’s 2024 Leading 100 list in Adriana Lee’s WWD piece.  #TheLead #Leading100 #WWD #BroadsheetPR #ClientNews #AI #Retail #DTC

A must watch for E-commerce leaders who are yet to make the push into AI! We’re always here for a friendly chat, where we can look at the opportunities within your business. If you don’t know where to start, that’s ok, we can help with that. #ai #wheretobegin #generativeai #ecommerce #retail #onlineretail #optidan

In today's competitive online marketplace, businesses need a data-driven approach to win. Ecomintellegentsia leverages AI to optimize marketing campaigns, personalize customer experiences, and maximize profits. Let's discuss how we can help your brand thrive! #ecommerce #ai #DataDrivenMarketing #ecommerce #growth #Amazon #marketing #ecommercetips #SalesSuccess #businessgrowth #ecommerceplatform #onlineshopping #growthjourney #EcommerceExcellence #StayAhead #ExpertTips

Delayed appreciation post for when I had the pleasure of speaking at eTail™ East about consumer insights and the importance of applying empathy and intuition when it comes to using customer data in marketing. What truly blew me away was the vulnerability and humility with which every speaker addressed their audience. To call out a few of them (although, by all means not all inclusive): Courtney Graybill, Kaylin D., Shardé Marchewski, Shannon Sasaluxanon, Leslie Griffin. Thank you for sharing your insights.  It was so refreshing to hear an honest dialogue around the challenges we face and how you're navigating them: whether it be proving ROI in somewhat (or very)  nuanced situations, being your customers’ constant advocates, or incorporating new ways of working into large, and sometimes slow-moving institutions. We are in uncertain times as marketers. The pace of innovation and, therefore, opportunity is dizzying. We are constantly developing new tools to get better at what we do. And as we get better at what we do, customers and consumers expect more and more.  Chasing the newest, the latest, the greatest is an exhausting cycle that always leaves us behind. I am so inspired by marketers  who navigate this by being true advocates for their customers, who challenge the rule book (or quite simply say f* it) and in doing so break through. One area, however, where I realized no one can afford to keep our head in the sand is #ai . It’s so commonplace in our business lexicon nowadays to talk about AI. If you haven’t mentioned AI at least once today, can you even call yourself a marketer? AI presents a sea of possibilities, but it’s just that: possibility. We still speak about AI in vague-terms. AI and privacy. AI and big data analysis. AI and copywriting. AI and copyrighting.  Which is not to say the technology isn’t there yet. It absolutely is. After hearing a week’s worth of content on how to use AI to differentiate,  translate, educate, and create, I’m more convinced of this than ever. But I’m also more convinced than ever that AI is a tool. And as it’s a tool, it’s up to the maker to wield it. AI can seemingly solve any questions. I believe the next generation of leaders will succeed by asking AI to solve the right questions. #etail #etailboston #speaker #marketingtrends

As I dive into AI strategy, I decided to explore its application in e-commerce, focusing on areas like pricing optimization, personalization, customer segmentation, inventory management, and targeting potential customers. While each of these can be achieved without AI, I started thinking about how we can simplify the process and the challenges involved in implementing AI strategies in e-commerce. A few challenges came to mind: 🔍 Customer Trust - Customers might be skeptical about AI-driven recommendations. 🎯 User Experience - Ensuring that AI enhances rather than detracts from the user experience is crucial. ⚖️ Algorithm Bias - Achieving fair pricing is complex; we can't rely solely on available data without considering external factors like market trends, competition, and inventory levels. These challenges led me to a bigger question: How can AI truly solve these problems? And even more importantly, When should we NOT use AI? What are your thoughts? How do you see AI shaping the future of e-commerce? 🚀 #artificialintelligence #strategicthinking #itstrategy #AIStrategy

Have you ever felt like you don’t have enough time to optimize your performance marketing? Retail and apparel campaigns often last only 3 months, and optimizing them quickly becomes a race against time. The campaign is halfway done before enough data is gathered to make impactful changes. By the time a campaign hits peak performance, it’s almost too late. The next launch is already underway, and it’s time to move on. . . At Shoptimized we understand this pain point all too well. That’s why we’ve built a cutting-edge AI solution to revolutionize your campaign optimization process. Shoptimized’s custom AI can: 🔍 Predict Top Performers: Using advanced neural networks, our AI can forecast which products will shine, even if it hasn’t seen them before. ⏱️ Optimize Ahead of Time: Anticipate peak performance for future periods, ensuring you hit your stride much earlier in the campaign. 📈 Maximize ROAS: Achieve better return on ad spend by reaching peak performance faster, allowing you to make the most out of your campaign budget. With Shoptimized, you don’t have to wait until the last minute to see results. Our AI-driven insights help you achieve peak performance sooner, giving you more time to maximize your campaign’s potential and boost your bottom line. Want to take your performance marketing to the next level? Message us or leave a comment to get started with a demo or free account audit #retail #apparel #marketing

Wouldn't it be nice if your suppliers paid you, and if your suppliers could maximize their returns on their campaigns? By leveraging the data you have about your customers, the brands your store carries can run more targeted campaigns through your platform than, for example, using Google. This win-win situation not only increases revenue for both parties but also enhances the customer experience with more relevant offers. However, having access to this data is not the same as extracting it, using it and taking action on it efficiently. This is where Sift’s AI can help you. By simply selecting the brand you desire on our platform, you can access the data for that brand and create targeted campaigns with a few clicks. Furthermore, the platform enables retailers to offer valuable insights to their brands, who can easily access detailed metrics of their performance (eg. product performance, benchmark compared to competitors, performance based on location), and take action on them. As a result, they allocate their marketing budgets more effectively, maximizing their impact. Moreover, retailers can monetize this service by selling these insights to brands, creating a mutually beneficial arrangement. If you'd like to see what this looks like visually and gain a deeper understanding of how Sift makes retail media efficient and easy, please click on the link in the comments. #retailmedia #ai #aiforretail

🚀 AI-Powered Personalization in E-commerce 🚀 AI is transforming e-commerce by offering personalized experiences that truly resonate with customers. Here’s why it’s a game-changer: 🔹 Customer Engagement: AI tailors recommendations based on browsing history. This approach has driven 35% of Amazon’s revenue through personalized suggestions (McKinsey). 🔹 Marketing Optimization: With predictive analytics, companies see a 20% increase in sales through targeted marketing (Deloitte). 🔹 Dynamic Pricing: Real-time adjustments in pricing based on AI analysis boost profitability and competitiveness. The future of e-commerce is all about delivering unique, individualized experiences. How is your brand leveraging AI to keep customers coming back? #Ecommerce #AI #Personalization #DigitalTransformation #CustomerExperience

Why is retail media the hype at the moment? Many retailers are facing difficulties due to the high inflation. The strain on consumer spending and the cost structure of retailers is substantial, and it will continue. But there is a cure for low margins - retail media. Learn how our Sift Lab AI-platform enables retailers and brands to access higher value audiences, deliver higher ROAS than you can get elsewhere, get granular, accurate follow up of campaigns and a unique insight to and understanding of your customer base. Spend advertising money where it truly does the work for you and don’t waste it on the advertising giants!

Here’s a business idea. Open up a store in a shopping mall that sells newspapers and landline phones. Carefully identify your ICPs, and use AI to develop personas, create initial messaging and content for customer acquisition. Use geo-targeting, digital signage and promotions with other stores to target likely and current target mall shoppers. Augment your marketing database with data enrichment, intent data and progressive profiling for deep customer profiles. Segment carefully and use marketing automation with funnels optimized by AI. Dumb?   Yes. The point: AI and marketing tech won’t fix fundamental business model and product issues. Get the fundamentals down first. I’m open to other things the store should sell. #AI #innovation #growth #marketingtech