ExpertVoice’s Post

The secret to eye-catching #GoogleAds? Use an irresistible #headline. Here's how: 1. 𝗕𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰: Don't just say "hiking boots" say "waterproof hiking boots for women" 2. 𝗨𝘀𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀: People love numbers. "Top 10 hiking boots for your next adventure" 3. 𝗔𝗱𝗱 𝗮 𝘁𝗼𝘂𝗰𝗵 𝗼𝗳 𝘂𝗿𝗴𝗲𝗻𝗰𝘆: Use words like "limited offer" or "only a few left" 4. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹: Connect with your audience. "Experience the hike of a lifetime with our boots" 5. 𝗨𝘀𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 #𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗶𝗻𝘀𝗲𝗿𝘁𝗶𝗼𝗻: This automatically inserts the keyword they searched for into your ad headline. Example: They search for "waterproof hiking boots". Your ad headline says "Shop the Best Waterproof Hiking Boots Today" 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗰𝗼𝘂𝗻𝘁. #GoogleAds #headline #marketingtips #digitaladvertising #audienceengagement #keywordinsertion #advertisingstrategy #copywritingtips #creativecontent #LinkedInMarketing #audience #google #ads #marketing #content #contentmanagement #contentstrategy #contentdevelopment

With RV shipments slowly returning to pre-pandemic levels, and retail sales remaining a challenge across North America, it’s time to rethink the current trends in RV marketing. Our research indicates that for information on RV models and lifestyle content, 1/3 of the RV audience prefer traditional media; 1/3 prefer digital media; and 1/3 are fine with either online or traditional media. We bring 53 years of trusted, expert RV content to your target audience… we reach the RV, boating, and outdoor tourism market with a blended multimedia array of magazines, websites, and social media pages that inform, entertain, and inspire families to get out and enjoy the great outdoors. Take a look at this article from our RV Dealer News website, and let me know what you think… #vacation #Travel #travelandtourism #RV #Magazines #marketing #Newsletter #influencer #Camping #RVTravel #travel #Expertise #Experience #RVLifestyle #RVLifestyleMagazine #RVIA #RVDA #RVDAofCanada #CRVA #GoRVing #GoRVingCanada #outdoors #boating #fishing #RVDA #RVIA #NMMA

CASE STUDY: WOODALL'S BRAND POSITIONING In celebration of its 75th Anniversary, this leading publisher of RV travel and family campground directories elevates its brand positioning and expression to a new customer segment and advertisers alike.   Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. Its hallmark heritage brand is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online.   What began as a conversation about direct marketing to travel and tourism associations across the US and Canada evolved into a deeper process of refining the Woodall's brand positioning, value proposition and marketing communications strategy to a new consumer audiences and advertisers alike.   The new brand positioning and marketing communications program was based on the battle cry, “Everywhere RVers go” proclaiming Woodall's trusted leadership in the market. The brand is so respected in the industry, RV dealers place Woodall's Campground Directories in the glove box of every RV they sell as a courtesy to their customers. #whitehotcenter #brandstrategy #valueproposition #brandpositioning #competitiveadvantage

Embrace niche marketing to connect with outdoor enthusiasts! Whether it's hiking, kayaking, or other passions, tailor your approach to match their interests. Craft seasonal campaigns and personalized #recommendations based on the outdoor calendar. Hyper-localize the shopping experience by suggesting gear suited for the weather or the trails they'll explore. 🏞️ Read the cheat sheet to elevate your #ecommerce game and refine your ecommerce strategy. https://bit.ly/3Uymidm #personalization #nichemarketing

Curious about what drives outdoor enthusiasts? Discover a stress-relieving marketing insight from Watauga’s latest blog, featuring data from our new consumer research report. Marketing leaders and brand managers in camping, fishing, hunting, hiking, biking, and more—don’t miss these key benefits to incorporate into your strategies. Learn how to engage outdoor enthusiasts and encourage first-time participation now! #OutdoorIndustry  #MarketingResearch #MediaPlanning  #Advertising #Advertisingandmarketing #Digitalmarketing  https://lnkd.in/d3s_AQig

Outdoor brands should lean into the key benefit that consumers say the receive from being outside, the same benefit that can inspire new participants to try activities in the outdoor space. Read our team's latest blog about this strategic insight from our Surveying the Outdoors consumer research report!

As I went on a short MTB Ride yesterday morning on the local trails just out of town, I noticed that the alternate "social spacing" trail lines from the pandemic are starting to finally grow in. Yes, that's good for trail systems and to avoid unnecessary sprawl and negative environmental impacts that may come with it, but it was also a little bittersweet thinking about the real increases in the volume of sales and users for outdoor recreation activities, particularly general trail system use (and sales related to such equipment and apparel), that arose during the pandemic, and that such user numbers may be declining some now. The volume of OREC users and consumers is so passionate, that I hope the industry as a whole can still harness some of the momentum from the pandemic with new and increased users and usership and potentially effect some real meaningful change for the future - more recreation infrastructure, progression recreation infrastructure, and funding solutions (most likely from those same consumers) to create strategic finances to grow the OREC industry so that it has a greater sustainable economic ROI ecosystem loop and more parties and individuals with vested interests in it and it's many causes and needs! https://lnkd.in/gqm3Cve9 https://lnkd.in/gW77TrWn.

Marketing your business is a superpower. Learn it and watch your bike rental business thrive. Use our 10 marketing tactics to boost your business in no time: ➡️ Build a User-Friendly Website: Showcase your offerings and facilitate bike rental online bookings. ➡️ Optimize for SEO: Increase visibility on search engines. ➡️ Leverage Social Media: Engage with your audience on platforms like Instagram and Facebook. ➡️ Email Marketing: Keep customers informed with newsletters and promotions as well as automated emails. ➡️ Google My Business: Enhance local search visibility. ➡️ Partnerships: Collaborate with local businesses and hotels. ➡️ Customer Reviews: Encourage and showcase positive reviews. ➡️ Blogging: Share relevant content to attract and engage customers. ➡️ Special Offers: Attract customers with discounts and promotions. ➡️ Community Events: Participate in or sponsor local events. We got you covered at https://lnkd.in/dWk5iJtn #bikerental #bikerentals #bikerentmanager #cycling #sustainablefuture #bikehire

Imagine mindlessly scrolling through your social media or news channel. Sure, we all love to see family photos, friendly updates, and the latest internet debate. But wait, what's that? A picture of a beautiful luxury resort with a sparkling swimming pool and spacious RV sites. Suddenly you realize it's time for a vacation and this looks like the perfect place. That's the power of social media ads. It puts your business on the map by putting it front and center of potential client's feeds. Be the vacation people are looking for with Big Rig Media! #bigrigmedia #digitalmarketing #website #design #logo #onlinemarketing #socialmedia #webdesign

Countless brands struggle with inefficient product sampling, sending products to unknown audiences who may not even be the right fit. Product Sampling on ExpertVoice connects brands with credentialed experts who can provide valuable feedback on their products. So psyched to see some of these amazing reviews out in the world with the launch of the new mountain bike collection from Outdoor Research! Of course, execution on a campaign like this takes a team - super proud of the relentless work by Shannon May to shepherd this launch and bring it to life and Leslie Keener for her expertise in making sampling campaigns a reality for our brands! This launch was a great lesson in product marketing. Our first release unleashed the ability for a brand to hand-select credentialed experts to try their new products, which, while really cool, we learned quickly was something lots of brands don't have time for. So we iterated and released a managed service product that curates product testers for the brand - people who meet their specs and criteria as an expert. The result? No more wasted products and authentic reviews from people consumers trust for advice about what to buy. #productmarketing #customerexperience #productlaunch #advocacymarketing #trustedreviews