Fanbers (Sports Fan Service Provider)’s Post

⚽ Meet Andrei Claudiu Rat, the visionary behind Kickoff! ⚽ Starting a new week with motivation, Andrei's passion for football and his awareness of the community's disconnect led him to create Kickoff. His innovative platform unifies fans, players, and clubs, centralising everything from club updates to player stats and community events. "It's about creating a space where fans feel connected to the game they love," Andrei shares. Discover more about Andrei's journey and the impact of Kickoff on the football world. https://lnkd.in/eDW4Seeh

⏰ Time for the third insight from the Sport BUFF White Paper. And this time it's Conversation vs Information. Conversation can be thought of as two-way interaction, while Information is more passive, based on the provision of statistics and match-related data. It is essential to get the balance right if you are to serve your audience the content they want, different fan bases have very different expectations. More details of course within the White Paper, still available for download right here. https://lnkd.in/eG9YyYTb. #fanengagement #gamification #interactivecontent #sporttech #getthebalanceright

One of the founding principles of SportsEdTV is that we only use innovation and new technology when it improves our customer experience or helps people learn more effectively and have more fun engaging with our brand. A key innovation in 2024 is the launch of PROPOINTS, our ‘frequent-viewer’ loyalty program. We have not seen other media companies gamify the viewing experience in this way, but we think people who play sports (and our competitive) will enjoy COLLECTING POINTS, checking the LEADERBOARD and COMPETING FOR PRIZES with other members. Points can be earned by taking a variety of actions on our website - some actions are worth more points than others. Beginning on February 1, members will compete for a $1,000 cash prize every month. As we grow, we will look to partner with brands that can offer great prizes and merchandise that can be ‘bought’ with PROPOINTS. Let the PROPOINTS games begin! #loyaltyprogram #PROPOINTS #continuity #brandloyalty #frequentflyer

Rebrand Competition Alert! 💥 Bye Bye Rillaz, hello... ??? 🤔 We're looking for a new name, and this is where you come in! Participate in our rebrand competition, and you could win up to $250! Here's how the prize works: $100 to the winner. If we get 100 shares, WE'LL DOUBLE IT to $200! Plus, if you're in our Discord community, you get an extra $50! The winner will be announced on June 10th! Interested in joining? Here's how to enter: Follow us, like this post, and comment with your top three name suggestions on your preferred platform. You can suggest up to three names per platform. Enter on multiple platforms for more chances to win! Share this post! If we hit 100 shares, the prize doubles! Optional: Join our Discord for that bonus $50! Get creative, get involved, and let's find the next big name! Good luck! 🍀 #contest #rebrand #competition #winning #esports #gaming #community #fyp #share #branding #new #kingnjg #rillaz #goodluck

Great to join Jason Ribeiro, Ph.D. of Calgary Surge last night at the Global Business Forum in Banff and talk about the Business of Sport and Entertainment. We are entering a new age of fandom. The sports industry is a $200B ecosystem now, all underpinned by the world's most passionate consumer.  While industry revenues and valuations are at all-time highs, they are increasingly predicated on our ability to engage a rapidly changing customer at a time when competition for fan attention is also at an all-time high. We know fan bases are drastically less homogenous than we once thought. And 76% percent of consumers today expect personalized experiences. The future growth of our industry lies in our ability to build deep relationships with our fans. To do that, we must first understand them. Data-centric fan experiences create deeper, more meaningful connections, leading to increased engagement, loyalty and revenue. #GBF2024 #SportsBiz #SportsTech

The Athletic's new sports memorabilia vertical: Game-changer or corporate play? 🤔 We explore the implications of their launch, Fanatics' influence, and the need for unbiased coverage in a rapidly changing hobby. Read the full blog post here: https://ow.ly/swgk50T31xL #SportsMemorabilia #TheAthletic #Fanatics #eBay Let's talk - what are YOUR hopes and concerns for this new venture?

⭐ Campaign of the month ⭐ Let’s give a round of applause to YouSee! YouSee is an internet, TV, and mobile provider all in one place. Ahead of the summer of sports, YouSee knew that many potential subscribers would be interested in watching EURO 2024, the Summer Olympics, and more. They wanted to take the opportunity to collect new marketing permissions as well as insights into what sports potential customers were interested in watching this summer. 🎮 Game type: Swipe it 🎯 Game description: Participants would swipe through different sporting events happening this summer, indicating whether or not they were going to watch each event. 🏆 Prize: Participants could enter a draw for a 6 months subscription to YouSee Play. The data collected through this game can then be used to bolster their telemarketing outreach for package upsells. Try the game 👇 https://lnkd.in/dUpvkyEp #CampaignOfTheMonth #MarketingGamification #Playable

Learn how to organize safe and successful laser tag tournaments, attract new custoers, and build community ties with the following blog! #LaserTag https://bit.ly/3QEHPjs

Our goal with Unyfy is to provide sports brands a digital toolkit to gain more fan insights, and offer exciting digital experiences and get closer to fans. We wanted to highlight someone doing it just right. We published a case study recently covering some of the key elements of our partnership with Basketball Löwen Braunschweig GmbH, a Basketball Bundesliga team who is using Unyfy in some interesting ways. The case study is titled: Pioneering the next wave of digital fan engagement. Some key takeaways: - Their Löwencrowd app has become a hub and fan app for their fans (built with Unyfy) - How they tied digital with physical using digital collectibles - Creative ways to activate sponsorships on their app Link to the case study: https://lnkd.in/eeM9qRXA

Get UNHINGED. Campaigns that are a total 180 are the most fun to launch. Like this one ⬇ I built a campaign to promote a digital team pack (skins) for a pro esports team, KOI. We kicked it off with what I can only describe as "monster truck rally commerical taped on a VHS from 1992." And yes, it worked! We followed up through the 60 day flight with some 90's action movie posters and giveaways from the KOI players accounts. The point? It's ok to get weird with it. Your audience knows when you're just trying to have some fun. #marketing #socialmedia