Frequency’s Post

If only broadcast radio #sales and #marketing were as innovative and creative as they used to be. Broadcast radio has missed, is missing, and continues to miss media’s massive sales, marketing & tech revenue wave. On a national, regional, and local basis. Broadcast radio needs immediate new sources of substantial advertising and marketing revenue. And they’ve been sitting and standing in front of radio … for years. #podcast #b2b #tech #software #advertising #media #broadcast

If only broadcast #radio sales and marketing were as innovative and creative as they used to be. Broadcast radio has missed, is missing, and continues to miss media’s massive sales, #marketing & tech revenue wave. On a national, regional, and local basis. Broadcast radio needs immediate new sources of substantial advertising and marketing revenue. And they’ve been sitting and standing in front of radio … for years. #podcast #media #advertising #broadcast Inside Radio Radio Ink Magazine The Wall Street Journal Forbes CMO Network #b2b #tech

Millions and millions are being spent on supporting comprehensive product marketing and sales enablement initiatives. Lead and sales opportunity programs. Integrated Campaigns. Go-to-market programs and product launches. Branded Events, Demos, Webinars, Streaming Media. Podcasting. Digital. Social. Live and On-Demand. Public Speaking and Presentation Efforts. And advertising. Yeah… advertising. Digital, social, broadcast, mobile, streaming…whatever you want to call it. There’s a lot at stake. And the money is already being spent. But, where’s #radio? #marketing #sales #advertising #salesenablement #productmarketing #podcast

In broadcast radio, frequency sells. So I'll share it again... #Broadcast radio is missing the substantial revenue wave. - and - B2B Tech Marketing is missing an exceptional opportunity to differentiate itself inside the commoditized industry mosh pit. They're both missing it, in so many ways, where substantial money resides. The Wall Street Journal Forbes Forbes CMO Network IAB Marketing Week #b2b #tech #software #CMO #CEO #podcasting #broadcast #radio #advertising #marketing

I have the most effective three-second pitch: "I get you on TV". The key to this approach is finding the right story. I shared this on @poppyowen's podcast recently. So many businesses make the mistake of thinking their product, service, or business story is enough to get them media attention. This may have been the case 15 years ago, but it's not now. Audiences are drowning in information. We're bathing in stories. All platforms are figuring out how to capture attention. When you think about what audiences are looking for, the answer starts to appear. Audiences are looking for answers to their problems, big and small. They're looking for authenticity. Connection. Most of all, their looking for ways to make life a little bit easier than yesterday. How can you fill that story? And how can I help you tell it on the biggest stage? Listen to the full conversation here:

Ep #18: Q&A Answering Listener's Questions: LTV, Creative Testing & More Available on Youtube here: https://lnkd.in/gbNGh_ES All other streaming platforms here: https://lnkd.in/g3c6Qg_W In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of Blue Sense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.

Imagine proposing to your loved one. Traditional TV Advertising is like proposing on a Jumbotron: You splash your proposal on a giant screen in Times Square. It's grand but lacks intimacy, is expensive, and might overwhelm your partner in the huge, unfamiliar crowd. On the other hand, CTV Advertising is more like a carefully planned romantic getaway: You pick your partner's dream destination and organize a special evening with touches from their favorite things. This intimate, personalized way to propose will likely win you a "yes." CTV advertising is a significant shift in how we connect with audiences, much like the difference between a public proposal on a Jumbotron and a more intimate, memorable dinner. It enhances the moment's (your ad) significance and effectiveness. CTV advertising with Sightly offers targeted reach, pinpointing viewers by preferences as if customizing a proposal. Its format ensures viewers are engaged, boosting ad impact and recall. Just like a candlelight, intimated dinner, CTV ads can be tailored for relevance, reflecting the care in crafting a personalized proposal.

If your brand has run ads on CTV, the odds are, the type of content you're aligning with has been a bit of a mystery. By Pairing the power of Sightly's Brand Mentality Platform with the robust video level data from IRIS.TV allows advertisers to have more control than ever before over what types of content their ads will show up next to. By aligning contextually with a brand's values and unique perspective on the world, their audience will continue to see them showing up as authentic and consistent in the marketplace and increase brand loyalty. If you want to learn more, don't hesistate to reach out or check out our podcast episode where we dive deeper into what's possible with CTV with the great, Nancy (Neumann) Grey. https://lnkd.in/g8MNcdph #brandmentality #ctv #transparency #adtech

I really enjoyed recording this new podcast with Wayne Blodwell, thanks for the open & honest discussion Wayne! We covered many areas including: • How I got into the industry, digital and programmatic • What excites me about programmatic in 2023 • The use of acronyms (!) • Barriers to programmatic adoption • How to educate and upskill • The CTV ad market & much more... Tune in here 🎧 https://lnkd.in/dnCz6dMA #AdTech #Programmatic #DigitalAdvertising #CTV #AdSales #Marketing

Can developments in the car industry open up new opportunities for media companies? Discover more in Avid’s Making the Media podcast! #podcast #trends #mediabusiness #mediaindustry #technology #broadcast #avid #makingthemedia #makingthemediapod