Old Navy’s Post

part of the perfect product placement (or... co-lab) is finding a product that 1. is natural, and makes sense in the space, and also helpful if 2. you actually like the product. check out Kevin. he's casually drinking the coffee. it's coffee. he's relaxed drinking it. he casually mentions he likes it. that's it. you don't have to sell WHY he likes it- or why it's there. #branding #collaborations #funny #ads #marketingandadvertising

How are the DEI in Super Bowl commercials? Using DiversityCatch from MediaCatch we have analysed 33 ads from the spectacle yesterday. And ranked them all against each other for DEI. Main take away: 1️⃣ Females take up 37 % of screen time on average across all the commercials. 2️⃣ And they speak a little less than their counterparts - 35% of the speaking time belongs to females. 3️⃣ The ads uses young females and older males. The majority of the males are between the ages of 35-44, for females the majority is between 25-34 years old. 4️⃣ 12 ads have more than 50% screen time with females. 5️⃣ 21 ads have more than 50% screen time with males. See the ranking on the link below

Want to know how to make a bloody genius ad that people will watch AND reshare? It's Friday. You're over your week already. So here's a quick must-watch to enable you to close your laptop, satisfied you've achieved enough this week and deserve your weekend. There are 3 tips in this one post - look at you overachiever. 1. Watch this ad spot. It's bloody genius. 2. Now look at this ad. No. Really look into it. See how Bodyform took a problem experienced by their audience (people who bleed) and went for it? They didn't stop at the common cliches or easy solutions. - people who bleed need protection so they can hide that they bleed - people who bleed need protection so they can act as if they weren't bleeding - period can be beautiful too... But only if we use a blue laundry liquid instead of menstruation blood. Nah. They dissected periods. From the fear of the first period to the first time you try to put on a tampon (seriously why is this so difficult?! And let's not even mention the cup), to period pain (which, by the way, IS NOT NORMAL), the anxiety that comes with a missed period, and what women have to put themselves through to avoid their period. At no point did they shy away from the "negative". They didn't paint the blood blue. They didn't hide the tampon. They embraced periods. Period. From the decor, the light, the girls and women featured, the eye-rolls, the cultural references, the jokes, the music... everything is on the theme. The theme? Their audience: people with periods. Will this offend a few squeamish people who get squirmish at the thought of menstruation Yes. Does it matter? No. Because they do not matter to Bodyform or their audience. Actually the more squirmish and vocal the opposition might get, the better, because it will give Bodyform's audience a greater occasion to rally behind the brand. So does the ad work? How many times have you seen it on your feed today? I've counted at least 10 media coverages since the ad was released, and that's just the articles about the ad itself. It won't be long before their campaign opens a bigger (and much needed) conversation on: - Why are periods still so taboo? - Why are girls still scared when they get their first period? - How can parents or schools make period the norm (because it is!) And so on. So, on top of learning about period, we can also learn a thing or two about standing up for your audience as a brand. Because a period care campaign launching an ad isn't newsworthy. But this ad... This ad makes the news. 📣 #ad #brandstrategy #itsalwaysaboutyouraudience #neverjustaperiod Oh and the third tip? Subscribe to Death to shit ads by Jess Wheeler because it's a great weekly read on what makes ads great and what makes other ads so painful to suffer through. And less shit ads would be good for everyone.

Super Bowl commercials 2024: which brands hit the touchdown and which ones fumbled? Our Art Director Kenneth Parris III was invited to share his thoughts on e.l.f Cosmetics' Campaign for Mumbrella's Super Bowl Campaign Review. Read his thoughts and rating out of 10 in the link below. What did you think of this year's Super Bowl ads? #superbowlads #superbowl2024

When the British weather makes for a great campaign… When it rains, we pour! A clever caption and a rain-proof cover, what more do you need? Making light of the curse of the English summer. I do wonder if he stood there all day though, waiting just in case it started to rain. Hope he got a free pint at the end, Stella! Thanks to Marketing Inspiration for sharing. #CleverCampaigns #InteractiveMarketing #OutdoorAdvertising #Wimbledon #BritishWeather #EnglishSummer #MarketingSupport #MarketingConsultancy #MarketingConsultant

Ok, seriously, E.L.F is one of my favorite brands to watch for how they position themselves and market their products. While knowing your audience is one of the first concepts you learn and need to master as a marketer, I find so that so many brands overlook or underestimate the power of knowing their customers. My take on E.L.F. BEAUTY is that they not only know and understand their market, but they also know who THEY are as a company and brand. Knowing your audience goes both ways; you need to know them, and they need to know you. Looking forward to following E.L.F and seeing where they go from here!

Are you getting all you can from your promotions? Sweeplift helps brands turn the promotions they're doing anyway into great opportunities to learn about their key audiences and generate enriched first party data. Check it out to learn more.

You're already #marketing to your audience in the walled gardens, so why not get some feedback on your efforts? Are you relevant? How do they perceive your brand? What products are interesting to them? Stop wasting time with third-party panels and get real, actionable data directly from the consumer. #performancemarketing #consumerinsights #marketresearch #socialmediaadvertising #promotions #sweepstakes

With Award Show Season in full swing, millions of adoring film fans are debating who will emerge triumphant from each big night. But fans aren’t the only ones waiting with bated breath for those Red Carpet moments. Many marketers leverage the glitz and glam of Hollywood's star-powered galas to get consumers excited about their brands. But, when the statues are handed out and the red carpets rolled up, what will the brands have learned? And about whom? Sweeplift has a checklist of questions to help marketers determine if they’re getting all they should from those promos. https://lnkd.in/g3NqXBUN #Oscars #Awardshowseason #promotions #sweepstakes #redcarpetmarketing

Rate the brand ad Monday! Let’s rate the Brand Ad: Vans x Ghetto Film School Today, let’s speak about an ad collaboration from Vans, a VF Company x Ghetto Film School. This ad is extremely colorful + different and empowering the showcase of collaboration. Bringing a colorful aspect and actually being able to unite the partnership of Ghetto Film School that creates a social impact.  The intention of mentoring and amplifying the work of aspiring young creatives, vans funding 3 branded shorts across Korea + US.  This video was produced by a 19-year-old Guinevere Alcatraz. **Once more – these are my opinion + my opinion alone and understand that everyone might have a different perspective. It’s all subjective. The way I’ll be rating key content as we move forward, will be a 1-10 rating. Key things we’ll look for is: ·      Was there a “why” reason? ·      Was there a solution to possibly for the consumer? ·      Emotional Connection ·      Relatability ·      Visual/Aesthetic Appeal ·      Simplicity/Clarity ·      Surprise/Novelty ·      CTA (Call to Action) ·      Cultural Relevance ·      Authenticity/Consistency So, let’s watch it and rate it. Link: https://lnkd.in/g-gk5zuy (https://lnkd.in/g-gk5zuy) Today’s content rating is at a strong 8.3 What are your thoughts? #marketing #collaborations #genz #genzmarketing