Genflow’s Post

The power of influencers keeps growing. They inspire, educate and demonstrate brand/product use. This extends well beyond the beauty space, but this is a perfect example of the impact a thoughtful influencer strategy can deliver. I know what this looks like first hand and am happy to help a brand realize their influencer partnership potential. #opentowork #influencermarketing

This speaks volumes to the power of social media + influencer marketing. I am not even a makeup girlie per se however, did I buy Rare beauty this year due to the influx of social media love it received? Yes. These brands were constantly taking over my feed all year, from reviews from consumers or sending unique PR packages to influencers. They stayed on top of trends, you saw them in the comment section & to top it all off….they offered quality products that solved some sort of problem area. No matter the industry, these brands serve as a great example of what you need to do to make an impact in the Gen Z Market.

🚀 As Gen Z's top beauty brands soar by leveraging social media trends, it's clear that Tiktok data is the new gold in digital strategy. Good news! OwlySearch is the compass you need to navigate the dynamic TikTok landscape, from uncovering content trends and influencers to the beats that drive engagement. Unlock the full potential of TikTok with #OwlySearch – your toolkit for trendsetting in real-time. #tiktoktrends #beauty #marketing #influencermarketing #contentmarketing

Can't wait to watch how 2024 shapes the beauty industry! Tik Tok- specifically influencer marketing on Tik Tok- has undoubtedly been a core factor in all of these rankings. Digital influencer marketing is the industry's newest tactic to practically guarantee ROI. Brands need to hop on the train ASAP! What do you all think about the recent trend of using influencer marketing to leverage brand awareness?

Gen Z’s top 10 beauty brands of 2023 have been revealed, and they have something in common… 💄🛍 These brands all use social media and influencer marketing to reach their target audience 📲 Brands like Fenty Beauty and Rare Beauty harness the power of their founder’s audience and their influence over make-up trends to boost sales. Whereas brands such as E.L.F. BEAUTY and Glossier, Inc. are consistently working with influencers of all sizes to dominate Gen Z’s social media feeds. The power of online creators and social media in shaping trends and shopping habits is only getting stronger 📈 Credits - Genflow

Did you know that 80% of consumers now make purchasing decisions based on social media posts they see? According to Forbes, this trend highlights the growing influence of social networks in shaping consumer behavior. With engaging visuals, authentic reviews, and influencer recommendations, social media platforms have become powerful tools for brands to connect with their audience and drive sales. Whether it's discovering new products on Instagram, watching unboxing videos on YouTube, or reading reviews on Facebook, social media is transforming the way we shop. Stay updated on the latest trends and make informed choices by following your favorite brands and influencers online! 📲🛒 #SocialCommerce #ConsumerTrends #OnlineShopping

Unlocking the power of Gen Z’s Celebrity Blockout in digital marketing 🌟 The recent Celebrity Blockout movement among Gen Z is reshaping the landscape of digital marketing. With celebrities facing scrutiny for remaining silent on critical issues like the Gaza conflict, brands are reassessing their marketing strategies. 🕹️ The shift: Influencers are gaining back trust, prompting brands to pivot their approach. Authenticity and relatability are now highly valued, making influencer partnerships more impactful. 👀 The opportunity: Influencer marketing is regaining prominence as brands seek authentic connections. It's crucial for brands to collaborate with influencers who align with their values and genuinely connect with their audience. Together, we can navigate this transition, using influencer marketing to create impactful campaigns that truly resonate and endure. ❔ Who do you tend to trust more as brand ambassadors: Celebrities or Influencers? Let us know in the comments! #DigitalMarketing #InfluencerMarketing #GenZ #Authenticity #BrandTrust #MarketingTrends #Blockout2024

Ever wondered who holds more sway on social media: brands or influencers? According to a recent study by Snap Inc. and IPG Magna, social media users in key markets like the US, UK, Australia, France, and Saudi Arabia are placing their trust firmly in brands, particularly in sectors like finance, apparel, and skincare. In an era where influencers dominate our feeds, this shift in trust dynamics is intriguing. It seems that when it comes to important decisions like financial matters, users are turning to the credibility and authority of brands over the allure of influencers. But what does this mean for influencer marketing strategies? Should brands reevaluate their approach in light of these findings? How can they leverage the trust they've built to effectively engage with consumers? Do you trust brands more than influencers when it comes to important decisions? Share your thoughts below! 💬 #SocialMediaMarketing #InfluencerMarketing #BrandTrust #Brands #DigitalMarketing #BrandStrategy

Influencer Marketing lead to a Gender Mismatch 🙄 In cosmetics and personal care, women-centric brands face a problem with influencer marketing on platforms like Instagram. Many influencers they hire have mostly male followers, over 70%. Beauty and fashion heavily rely on social media influencers, but companies often choose influencers based solely on follower count, ignoring whether they appeal to their target audience. This leads to wasted marketing budgets and challenges in measuring ROI and credibility. Brands are expected to shift towards micro and nano influencers for more cost-effective campaigns, but gender mismatches in influencer demographics remain an issue. Ever noticed this in the influencers you follow? What are your thoughts❓ #influencermarketing #marketing #beautybrands #roi #marketinghacks

Do you know what your audiences want? 🤔 Consumers across generations have different expectations of what they want from influencers. While Millennials, Gen X and Boomers follow influencers they deem authentic, Gen Z is more interested in more quantifiable credibility (follower counts, likes, pedigree, etc). This is an important distinction to keep in mind when building winning brand and influencer collaborations. It's critical for brands to ensure their influencer marketing strategy is rooted in consumer data, and have a demo + channel-specific content strategy. Gone are the days of a one-sized fits all approach to digital marketing. Report here: https://lnkd.in/gsJmeRyA #influencermarketing #socialfirsttransformation #contentstrategy