Guideline’s Post

Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

It is "upfront" time in the US. This is when networks present their upcoming programming. Netflix is part of the upfront as any network - they count on very targeted offering and strong data on viewing (no surprises there). "Oh, times they are changing but upfronts are here to stay." #broadcasting #TVbusiness #entertainment #advertising #branding

Disney earnings topped expectations thanks in part to profit at ESPN+ and continued growth at theme parks, but a decline in ad revenue weighed on the top line. The decrease in ad revenue was primarily from Disney’s ABC Network and other owned TV stations, which saw lower political advertising revenue during the quarter. Over the summer, CEO Bob Iger said the company could be open to selling its TV assets. Meanwhile, the company added 7 million new core Disney+ subscribers from the previous quarter, bringing its total number of users to 150.2 million, including Hotstar. The streaming business also narrowed its losses compared with a year earlier. More here:

Disney Plus and HBO Max are winning hearts with their ad load experience. This should help bring value to both consumers and brands simultaneously! A recent study by Hub Research indicates that viewers are quite receptive to advertising on streaming platforms, especially when the ad load is considered reasonable. 🏆 New entrants to the ad-supported realm, like Disney Plus and HBO Max, are getting high marks for their ad experiences, with 33% and 32% of their viewers respectively rating the ad experience as superior compared to other platforms. 📺 Interestingly, viewers prefer tiered services offering both ad-supported and ad-free options, compared to purely free ad-supported or ad-free subscription services. Even those who expressed a distaste for ads, 31% would opt for an ad-supported version if it means saving $4-$5 each month. 🎯 Regarding ad engagement, 34% of viewers paid attention to reasonably loaded ads compared to 23% when the ad load was considered "unreasonable". 💡 In essence, consumers appreciate and engage with advertising in video content when it's done right, benefiting from the choice and cost savings it provides." #Streaming #Advertising #HubResearch

Disney launches ad-tier "This expanded offering allows customers to watch Disney+ Hotstar from £4.99 per month through the Standard with Ads plan, which gives access to all content and allows two concurrent streams. The ads plan will feature up to 4 minutes of commercials per hour." A note on the pricing, Disney has recently rolled out a campaign in the UK for £1.99 per month for 3 months. To go from that to Disney's premium tier of £10.99 is quite a jump, even the standard at £7.99 so perhaps they're thinking that people will come off their promotional campaign, and can ease into a new tier that's similar in terms of cost to what they were paying. "The Standard plan, priced ad £7.99 per month or £79.90 annually, gives subscribers get HD 1080p video, two concurrent streams, and the added benefit of downloads. Additionally, the Premium plan, at £10.99 per month or £109.90 annually, offers up to 4K UHD and HDR video quality, four concurrent streams, Dolby Atmos audio, and downloads." As with any service that brings in ads, it's how it's done that is important and will make a difference. How long will the ad breaks be (Disney has indicated they'll be smaller than others) and what kind of ads are included. However, I think the timing of the introduction of the ad-tier couldn't be better, right now as we enter winter, the #costoflivingcrisis is really biting, and therefore people will be looking at their household budgets carefully. If Disney and other #ottplatforms can offer savings, it may mean retention of their services, and with ad-revenue, it will give them a new income stream. #disneyplus #streamingservices #streamingplatforms #streamingmedia #svod #television #tvindustry #advertising #advertisements https://lnkd.in/etV92Tde

With Netflix, Disney, Paramount and Amazon all rolling out ad-supported tiers for their video-on-demand offerings, what degree of advertising are consumers willing to tolerate? YouGov has done a survey on the subject with the following key takeaways: - 2 minutes or less of ad time per hour of content is the maximum acceptable to about 1/3 of respondents - Higher ad loads are then tolerated by much smaller proportions of respondents - Variances by region are relatively pronounced. For example, in India a comparatively high proportion of 14% of respondents would find an ad time of 6-10 minutes per hour of content acceptable. Perhaps unsurprisingly, in general tolerance to advertising declines rapidly as ad load increases. While the survey focused on streaming services, this might also have some transferable insights for ad loads on social media platforms. With media spend on these platforms still growing, ad loads might soon become, or indeed already are, an issue to perhaps take a closer look at. Full article here: https://lnkd.in/euCPpb7H #advertising #marketing #consumerbehaviour

Between increased competition, advances in technology, and scaled consumer adoption, the streaming TV space has been one of the most fascinating media battlegrounds over the past year or so. A few of the biggest trends we're seeing accelerate are: - Shoppable TV - Disney just announced that they would be introducing new shoppable formats to Hulu and Disney+ - Live Sports - This is a massive draw for viewers and it’s no surprise that streamers continue to elbow their way into this world and look for ways to improve the experience - Pause Ads - These just make a ton of sense in a streaming environment - Partnerships - We're seeing more streamers partner with retailers to drive adoption but also I can see data partnerships down the road. Between new formats, partnerships, and more live viewing moments, it’s going to be critical for brands to continue to test and learn in this space. #streamingtv #media #retailmedia #mattshottake Check out this week's newsletter where we go into more detail on this topic and also unpack the latest buzzy app climbing the App Store charts: https://bit.ly/3Ojmo6F Subscribe inside the newsletter link for more!

https://lnkd.in/ea63cbUW Wish we were on stage to clarify and answer some of the questions on this panel: - Yes, remote control interactivity outperforms QR codes by 156X - we have enough data on this to call it a fact. "QR codes not so hot" is correct. - To Todd Hay, formats that let a viewer click the remote to send an offer or cart to their phone do exist - BrightLine enables that for Peacock and Max among many others, and the one-click results are strong. - Engagement rates are "surprisingly more than you'd think" is definitely true - upwards of 5%-7% for the most engaging formats, and as high as 20% for choice based. Thx Lily Panchasarp - "Director of sales at Disney Ads, thinks the 'interactivity of ads is going to continue to always rise.'" Absolutely agree, as do the numbers with over 127 campaigns this past quarter alone!!! Bevin Fletcher, Brett Sappington #CTV #CTVadvertising The StreamTV Show, StreamTV Insider

🚀 Big news in the streaming world! Netflix is on track to eclipse Disney+ in ad revenue by 2024 with a whopping 50.3% surge! 📈 But what's driving this dramatic shift? Dive into the details and discover the strategic moves behind Netflix's rise. 🌟 #StreamingWars #NetflixVsDisney #MediaTrends #Media #Streaming #Netflix #Disney+

5 minute read, great article from Jennifer King @ Insider Intelligence eMarketer around the shifts in the video advertising landscape in 2024. The majority of Peacock, Paramount+, and Hulu viewers watch ad-supported plans, according to our forecast. https://lnkd.in/gfMgcWPs #videoadvertising #videoads #streamingmedia #streamingtv #connectedtv #ctv #ctvadvertising #brandawareness #ott Hulu Paramount+Peacock #performancemarketing Keynes Digital