Ingredion Incorporated’s Post

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Consumers are willing to spend up to 30% more for products with free-from claims and health benefits — such as all-natural, digestive health and immunity. Ingredion’s Joana Maricato recently sat down with Baking Business (Baking & Snack) to discuss the findings of our ATLAS consumer research study and how "natural" and "health benefits" rose to the top of consumer preference drivers. Read more ➡️ https://bit.ly/4b8Gnxa #ConsumerPreferences #Insights #FoodInnovation #BetterNutrition

Consumers willing to pay more for free-from products

Consumers willing to pay more for free-from products

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