Ingredion Incorporated’s Post

A new year has begun, and we want to make sure you are aware of the new trends to stay ahead 🚀 Value-driven consumption is one of the first #MegaTrends2024 we want to introduce to you, as it marks a significant shift in consumer behavior, emphasizing the importance of values and ethics in purchasing decisions 🛍️ 77% of consumers prefer brands and products that align with their beliefs and values. 👉Swipe to discover some of the key points. If you're interested in learning more about these trends, leave us a comment. #Trends #Consumers #Brands

Tell a succinct story just as it happened Recently, our company made the decision to launch a new line of food products under our brand name. We were excited about the potential this new venture held and the opportunity to expand our offerings in the market. Draw some business lessons One important lesson we learned throughout this process was the significance of thorough market research and understanding consumer preferences. Before finalizing our product line, we conducted extensive market research to identify gaps in the market and gather insights into what consumers were looking for in food products. Connect the lessons to specific parts of your story By investing time and resources in market research, we were able to develop a range of food products that resonated with our target audience. This not only helped us tailor our offerings to meet consumer needs but also gave us a competitive edge in the market by offering unique and in-demand products. Conclude with a key takeaway The key takeaway from our experience is the importance of market research in launching successful products. Understanding the market landscape and consumer preferences can help businesses develop products that have a higher chance of success and resonate with their target audience. By investing in research and staying informed about market trends, companies can position themselves for growth and success in the competitive business environment. #MarketResearch #ConsumerPreferences #ProductDevelopment #BusinessLessons #MarketTrends #BrandExpansion #CompetitiveEdge #SuccessInBusiness. #ReachifyMe

Want to know if your groundbreaking product concept is of interest before investing a lot of time and resources? Discover how a CPG leader harnessed QualSights' tech to unveil authentic insights into consumer habits & consumption patterns and gauge purchase intent for a new product concept. Click the link to dive into the case study: https://hubs.li/Q02ny_fR0 #ProductStrategy #ConsumerInsights #Innovation #SuccessStory #MarketResearch

We're already a month into 2024. Staying ahead of the curve this year requires a keen understanding of emerging trends. We’ve analyzed current factors to reveal five dominant themes in consumer behavior. Read our article below to learn how to navigate them! https://lnkd.in/dGGj-Ezh #ConsumerInsights #InsightsNow #ConsumerBehavior #ProductStrategy #BrandStrategy

New year, new opportunities! 🎉 🚀 Elevate your FMCG strategy with Reapp's cutting-edge data-led insights. 📊 Set bold resolutions to decode consumer behaviour, tap into trends, and supercharge your brand impact! 💪✨ This year, let's turn resolutions into reality! 🌟 #datadrivensuccess #ReappRevolution #FMCGStrategy #unlockyourpotential

We're diving into the importance of consumer feedback and why it's absolutely crucial for the evolution and enhancement of products. Let's talk about the power of consumer study! Every choice we make as consumers impacts the products we love. Whether it's the color, the size, the features, or even the packaging, your voice matters. That's why at MarketGenics, we're all about tapping into CONSUMER insights to help BRANDs craft products that truly resonate with consumer needs and desires. Whether you prefer "This" or "That," your preferences matter! We are here to offer consumer feedback study for the growth of your brand www.marketgenics.co info@marketgenics.co +91-9818274234 #ConsumerFeedback #MarketGenicsStudy #Consumerstudy #marketresearch

Brands must rapidly adapt to a new reality where consumer loyalty is fluid, sustainable and ethical shopping is paramount, and digital transformation is advancing faster. These changes, a blend of permanent shifts and a new hybrid reality reshape the CPG landscape in a post-pandemic world. As consumers navigate the economic challenges post-pandemic, including rising interest rates and increased living costs amidst global conflicts and supply chain issues, they face complex decisions. This era demands a balancing act between economizing on essentials and indulging in life's small pleasures. 📚 Jose Luis Nueno, my IESE MBA Marketing Professor, explores this in his latest book, "Everything is Awful, but I'm Fine." He uncovers the nuanced world of Polarized Consumption, where consumers, despite financial constraints, still seek moments of joy amidst the economizing. This shift in consumer behavior—reducing spending on big-ticket items while finding comfort in affordable luxuries like dining out or short trips—reveals a profound change in priorities. For marketers in the CPG industry, this is an invaluable insight. Understanding and aligning with these evolving consumer behaviors is crucial. It's not just about selling products; it's about resonating with consumers' current realities. By empathizing with their challenges and responding to their changing needs, brands can confidently chart a course through these uncertain times, staying relevant and connected. #ConsumerBehavior #MarketingStrategy #CPGTrends _______ If you enjoy this content, you could: 👉 Like it or Re-post it 💙 👉 Follow me on Medium: https://buff.ly/47LSBuG 👉 Sign-up to my (free) Substack Newsletter: https://buff.ly/40O1Ub8

Throughout the quarter our Insights & Strategy Team spends hours upon hours compiling the most important, interesting, and actionable consumer insights we can find! We invite you to look behind the curtain at what our experts at Karsh Hagan think will be top of mind in the coming months. This year especially, we feel that consumer sentiments will be constantly changing – and as a result, brands must have a pulse on those changes as they make key decisions for 2024 and beyond. Without further ado, here’s a sneak peek at a few of our favorite insights: https://lnkd.in/g2aH9suF

Trends come and go but consumer themes are underlying energies which last and have broad-ranging implications for society and brands. We are calling out 5 global themes that Mintel has called out too that resonate deeply basis our work. For more nuanced and detailed insights on each of these implications for your category reach out to us at hello@elevateinsights.in #ConsumerTrends #MarketInsights #GlobalThemes #ConsumerBehavior

Wonderful article here on the future of Insights in the world of fast moving consumer goods. Some sagely wisdom from P&G and our own Crispin Beale.