Interest Media, Inc’s Post

🎵 How Taylor Swift's music can sell advertising software! I thought what Browsi does with digital advertising placements is really fascinating. However, Rachel Shekhtman told me they're not currently hiring for Sales Development Representative (SDR) positions. "Cool," I said. "This is my chance to show myself I love the idea of selling advertising software for its own sake, regardless of the fact it won't lead to a job". So I made a video demonstrating how I'd sell their advertising software. I decided to use Taylor Swift's "Bad Blood" song to illustrate a prospect's frustration at getting messed over by their previous vendor. For some unknown technical reason, I could not figure out how to get Taylor's song to play for the entire 1 minute video. This calls for a message to YouTube. Hey YouTube Video Creator: "🎶 baby, now we got bad blood, hey, now we got problems... so please update your audio editor so Taylor's music can play for the entire video👍" #sales #job_search

I'm hiring. Please signal boost. 🚀 Head of Business Development - Join ÜberStrategist! 🚀 Are you a fearless, high-energy, consultative sales professional passionate about the video game and entertainment industry? ÜberStrategist, a multi-award-winning PR and marketing agency, seeks an exemplary Head of Business Development to join our team! About Us: ÜberStrategist specializes in PR and marketing for video games, entertainment, and technology clients worldwide. We're a remote-first company with a fun, energetic, and hard-working culture. Our showcase: https://lnkd.in/eKFk5jk9 Role Overview: Position: Head of Business Development Type: Fractional Contractor (with potential for a full-time) Location: Remote (Europe, North America) Compensation: Base, commission, additional profit-share for shattering sales goals Key Responsibilities: Lead Generation: Consistently generate well-qualified leads and new business for our agency by finding new opportunities and expanding those with current and previous clients. Sales: Thoroughly understand our services and sell appropriate (often multi-faceted) solutions. Relationship Builder: Maximize opportunities to connect online and at in-person events, alone and with company leadership, fueling decision-maker interest in working with us. Then, follow up and convert those opportunities.  Effective Communication: Listen to potential clients, accurately translate needs to the service delivery team, contribute to client-winning proposals, and negotiate mutually beneficial deals. Ideal Candidate Traits: High Standards: Exceptional integrity, ethics, discretion, and attention to detail. Competitive and Goal-Oriented: Loves to win. Hates losing. Sets and achieves ambitious goals. GSD: Has a high sense of urgency and big life goals with a trajectory of success. Problem Solver: Comes prepared but is agile and adaptable, applying lessons from past successes and failures. Industry Savvy, Always Learning: Multiple years of video game and entertainment industry experience working with diverse clients, but also keeps up with emerging industry trends. Thrives in Chaos: Self-directed, excels in a fast-paced, deadline-driven environment. Process Focused: Works hard and smart. Develops and refines effective sales processes and leverages technology and tools sensibly.  Client-Focused Team Player: Values fun and collaboration while working hard for clients. Prior Contracting Experience: Ability to accurately draft, summarize, review, and effectively negotiate client contracts and legal agreements. Why ÜberStrategist? We are a spectacular, multi-award-winning agency that consistently delivers client-pleasing results. We are a veteran-owned, women-led company that’s grown tremendously despite relying mostly on word-of-mouth and client referrals. Accelerate our growth to take us to the next level while helping amazingly creative clients achieve greater success. Apply here: https://lnkd.in/eamATC8N

Whether you're considering hiring a marketing agency, doing it yourself, or hiring internally, we'd be more than happy to point you in the right direction. No sales pitch, just honest advice. And hey, if you want to work with a proven agency team, we'd love the opportunity to help you level up your marketing game. 🚀📊 Book a 30 minute session with Joe Morsello here: https://lnkd.in/gnWfXfFM

I'm trying something new today on LinkedIn! 🚀 In this video, I walk through a Multifamily Director of Marketing job description, sharing tips and insights on the topics that matter most to today's MFAM employer. I offer guidance and examples, providing a glimpse into the mind of a Director of Marketing. I didn't cover every example for each element, but I hope this sparks interesting ideas and conversations for aspiring or current Directors of Marketing. 🌟 #DirectorOfMarketing #MarketingInsights #LinkedInVideo #Multifamily #MultifamilyMarketing

How could you work with the amazing marketer talent we have in The Menagerie? Well see below and how it could supercharge your business!

The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.

The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech

Swift campaigns, transparent costs, and a wealth of expertise are the agency advantage. Delve into the benefits of hiring Vimarc when considering the age-old question: Agency vs. In-House? 🤔 Let's break it down.

So, as I come to terms with the fact that the joyous days of introducing my daughters to Talking Heads, Radiohead, Supergrass and a plethora of French Electro have been replaced by calls to play Taylor Swift in the car…it's time for a cheeky little midweek live vacancy update: BTW, worth noting that, from where I am standing,  market seems to be showing a bit of confidence again guys. We aren’t back to 2022 levels by a long way…but heading in a better direction than Q4 last year. So even if you don’t quite see the right opp here, worth getting in touch so we can keep our eyes out for you in the future. Sales Account Manager – Digital Family Entertainment network - £55K plus comms. Spanish Speaking Programmatic Solutions Manager – DSP - £40K plus 40% bonus French Speaking Programmatic Exec – CTV - £47K plus bonus Agency Sales Manager – In-Game AdTech - £50K plus bonus Sales Manager – Contextual - £55K plus comms International Sales Manager (Global Agencies, not Uk based international desks) - £70K plus comms VP Europe – Contextual – Must have YouTube Experience - £150K plus comms Client Direct Sales Director – Adtech - £100K plus comms Comms Manager - £45k-£50k Marketing Manager - £37.5k - £42k Events Manager - £55k - £65k (depending on experience) For more info or to register your cv with us, DM / email me at adam.dineen@moriati.co.uk #moriatimedia #digitalmedia #adtech #salesroles

The ROI of hiring a fractional CMO, by Digital Authority Partners https://lnkd.in/g-P35258 ROI = (Net Benefits - Cost of CMO)/Cost of CMO*100. —Net Benefits: estimated monetary benefits less the cost of CMO. —Cost of CMO:  the total cost of hiring the fractional Chief Marketing Officer