We're co-hosting the NEW dentsu agency lounge, #TheDen, with our sister agencies iProspect and Carat at MAD//FEST LONDON TOMORROW! You don’t want to miss it! #dentsuatMADFest
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Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
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2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world. The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50. Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible. BBDO Worldwide #IMPACTBBDO #WARC #BBDO
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Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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Business Strategy and Creative Branding: Bringing The Best of Humanity Forward for the global Fortune 500.
Long-term brands and agency relationships WORK BETTER.
Tick follows tock follows tick follows tock... 🏄♂️ There aren’t may 20+ year client/agency relationships left in advertising so here’s a celebration of the work produced through the partnership of Guinness and AMV BBDO. 🍺 "The relationship has lasted this long because, despite the inevitable highs and lows of 26 years, there is such a deep shared passion, commitment, and love for Guinness across the board." Michael Pring, deputy chairman of AMV BBDO An expert on drinking the brand, Creative Salon Worldwide's Jeremy Lee has taken a look back at some of the extraordinary ad campaigns from Greatest Ad Ever™ “Surfer” to “Welcome Back” - the journey is an impressive one. And it’s all still brilliant. Thanks to Grainne Wafer for offering her thoughts on why this relationship has proven so successful over the decades too. 🤲 I'll include a link to the piece in the comments below 👇 and here's my own personal favourite from the pantheon of ads highlighted too. #Guinness #Diageo #advertising #agencyclient #partnership #brandmarketing
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Agency Specialist | Business Start Up & Scale Up Mentor | Global Talent Management Strategist | Visionary Leader in Recruitment & Organisational Growth
What's your favourite name of a Creative Agency? From Mother with their mother hens, to Big Spaceship becoming SPCSHP in Brooklyn, New York. The name can be an extension of the creative offering. My personal favourite was glue London. It pointedly sticks, binds and simply gets the job done. Then launching an in-house production studio called Superglue - bravo! 👏 👏 I'd love to hear what your favourite agency names are? What name do you wish you'd come up with?! It could be old or new, open to closed, or absorbed as with Poke or glue which after many acquisitions including Isobar and Aegis is now part of dentsu. Please put any votes and thoughts in the comments section, and 👍 for the ones you like best! #creativeagency #creativeshop #creative #agency #bestagencyname #vote
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Everyone has a favorite Super Bowl spot, but which do the creative minds behind the spots think is the real MVP? Watch the teaser below and catch the full video on ADWEEK.com! Edit by Malinda DiPasquale
We wanted to know what agency professionals viewed as their favorite #SuperBowl spots, as well as get a little insight into what they believe makes a great spot. After all, these are the creatives in the rooms where it happens. 🏈 So what exactly makes a successful Big Game ad? We asked BBDO Worldwide's Chris Beresford-Hill, SHADOW's Liza Bychkov-Suloti, Known's Ross Martin and 72andSunny's Juliana Cobb. You can watch the full video here: https://adweek.it/3uecKeA
Agency Creatives Share Their Favorite Super Bowl Spots
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THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. Erase Valentine’s Day- Mondelēz International x Ogilvy While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction. And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day. Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi. Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole. With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing. A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow. Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀 Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day. Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.
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"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE
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Every creative should have the opportunity to work at least once with a client as good as Ricardo Malaquias. Learn more about Ricardo in this fine LBBonline - Little Black Book interview.
Betclic Group's campaign and creative manager Ricardo Malaquias and new Pro User tells LBB's Hannah Baines about lessons learned and the projects he's proudest of after working across three different markets. 🔗Read here: https://hubs.la/Q02KzdQD0
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Prasoon Pandey is the President of Film Craft Lions, McCann's Harjot Singh leads Creative Effectiveness Lions, Leo Burnett’s Kalpesh Patankar is Craft Lions President from Leo Burnett, and dentsu's Prerna Singh Mehrotra is President of Media Lions. Follow the link in comments to know more. #advertising #marketing #industryupdate
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