John Pagano’s Post

Maximize your #OTT & #CTV ad impact! 🎯 Check out these 9 essential tips for targeting, platform selection, and creative best practices. Unlock data-driven insights and craft personalized experiences to boost your advertising strategy. 🚀📈 👉 https://lnkd.in/gjWkAvSY #AdStrategy #ProgrammaticAdvertising #AdAgency #DigitalMarketing #VideoAdvertising #VideoAds

“Where are our ads actually running?” There is a serious lack of transparency when placing #CTV buys programmatically through demand side platforms. Unknown site lists and resold inventory often produce lackluster results. So how do you avoid it? With Kargo ‘s hand curated marketplace, you never have to worry about where your ads run in the wild. Simply whitelist and/or blacklist channels from a robust and fully transparent list of premium-only publishers. The best part? Leverage show & content level contextual targeting + unlock added value measurement studies from partners you can trust. Have you explored premium SSP partners in the past? #AdTech #programmatic #ctvadvertising

Retail media can benefit greatly from CTV, according to industry experts. Time, engagement, targeting, and more - what have you gained from adding CTV to your media mix? #ctv #targetedadvertising #premion #advertising #tvadvertising Read more about what 5 industry experts have to say about the benefits of CTV for retail media: https://lnkd.in/gnmhEHeB

Excited and grateful to see MNTN featuring ATTN Agency for our work on connected TV and programmatic. When we took over this account we found that connected TV was heavily focused on retargeting. By pivoting the strategy to focus on new customer acquisition we were able to contribute to a 40% year over year increase in attributable revenue. A few other tactics our team developed and deployed that drove success -> We created custom audiences in Google Analytics to identify customers who were delivered connected TV ads to retarget across YouTube. This audience allowed us to understand the impact of CTV on search, and to more clearly understand the full funnel. -> We used cutdown assets (15 and 30 seconds) created by Raindrop on CTV and longer format (3+ minutes) on YouTube. This allowed us to create a "trailer effect" where our prospecting audiences saw a trailer and our retargeting audiences saw the big show. By doing this we saw longer view times on the assets -> We leveraged UGC style videos to create a disruptive "why am I watching TikTok on my TV" experience. This also helped feed our viewers with a direct response problem/solution MNTN has quickly become our connected TV platform of choice for its inventory, premium reporting tools, and performance-driven ad delivery. Our entire team works incredibly hard for all of our incredible clients, it's amazing to see recognition for the results they've delivered. Check out the full success story here - https://lnkd.in/d3J6Q8Sx

Great insight here! Through an outcome-based lens, advertisers can better navigate a fragmented media landscape and leverage programmatic CTV to secure high-quality placements, enhance targeting, and drive measurable results. Advertising #CTV #Programmatic

Now live on Association of National Advertisers! Read my thoughts on how advertisers can make a big impact on the biggest screen in the living room 💡 📺 https://lnkd.in/dntNhTbW #ctv #video #advertising #adtech

Big Screens mean Big Wins for Advertisers! 🏆 💫 💥 Kargo's Brittany Spicer (Bobo) explains how Direct-to-Glass campaigns combine the power of TV's attention grabbing properties with advanced digital targeting to deliver maximum results. Read more on Association of National Advertisers and take your CTV campaign to the next level. #ctv #ctvadvertising #marketing #adtech

Transform your ad strategy with Connected TV (CTV) advertising! Reach cord-cutters on platforms like Hulu & Netflix with precise targeting, high engagement, and measurable results. Don’t miss out—embrace the future of advertising today! #CTV #Advertising #Marketing

Check out the article below to read insights from the CTV Connect event. They explain how leveraging cross-platform solutions can maximize reach, enhance ROI, and offer a superior consumer experience amidst the digital video consumption boom. Learn about the importance of real-time optimization, local targeting, and privacy-forward innovation in transforming media strategies. #OmnifyTV

One of the greatest benefits of working in this industry is learning how the entire programmatic advertising ecosystem works together. For example, programmatic advertising uses advanced algorithms to deliver ads to the most relevant audiences, enhancing ROI for both publishers and advertisers across platforms like mobile, display, video, and TV ads. Key components include ad exchanges AKA "The Bridge", which facilitate real-time auctions for SSPs (Supply-Side Platforms), which help publishers manage and monetize ad inventory and DSPs (Demand-Side Platforms), which allow advertisers to buy ad space and target audiences effectively. SSPs and DSPs optimize campaigns, streamline the ad-buying process, offer targeting capabilities, and provide analytics and reporting on all active ad campaign performance. Although SSPs and DSPs serve different roles, these components collectively ensure efficient and effective buying and selling of digital ad space in the entire programmatic ecosystem. #ReachAndFrequency #ProgrammaticAdvertising