Kargo’s Post

Now live on Association of National Advertisers! Read my thoughts on how advertisers can make a big impact on the biggest screen in the living room 💡 📺 https://lnkd.in/dntNhTbW #ctv #video #advertising #adtech

Transform your ad strategy with Connected TV (CTV) advertising! Reach cord-cutters on platforms like Hulu & Netflix with precise targeting, high engagement, and measurable results. Don’t miss out—embrace the future of advertising today! #CTV #Advertising #Marketing

Maximize your #OTT & #CTV ad impact! 🎯 Check out these 9 essential tips for targeting, platform selection, and creative best practices. Unlock data-driven insights and craft personalized experiences to boost your advertising strategy. 🚀📈 👉 https://lnkd.in/gjWkAvSY #AdStrategy #ProgrammaticAdvertising #AdAgency #DigitalMarketing #VideoAdvertising #VideoAds

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes. Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery. Swoop https://lnkd.in/eYevBP9Q #partnercontent #TVcampaigns #TVadvertising

📺 🌟 Connected TV (CTV) advertising? Connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities, and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. Learn about the benefits, challenges, and most effective strategies for CTV marketing and discover why this direct-to-consumer marketing approach is on the rise. Learn more: https://trib.al/bWNphp9 #ctv #marketing #marketingstrategy #advertising #commercials #digitalcampaign

Discover how Connected TV (CTV) is revolutionizing ad campaigns with verified identify targeting. With solutions from The TradeDesk, we're helping to lead the charge in delivering targeted ads across CTV and other formats. 🔍 Verified data is key: 44% of advertisers agree it's vital for CTV campaigns. 💡 CTV offers authenticated engagement, ensuring your ads reach the right audience. 📊 Leveraging first-party data? You're in good company – 60% of advertisers are on board. 🔒 Concerned about cookie deprecation? Fear not! The Trade Desk's UID 2.0 Solution has you covered. https://lnkd.in/d3HKwgdF Join us in shaping the future of advertising – where personalized, data-driven campaigns make all the difference. Contact us today to elevate your ad strategy with CTV and beyond! #AboveTheFold #CTVAdvertising #ProgrammaticMarketing #TheTradeDesk

Introducing Contextual TV by Seedtag: a shift towards precision in the CTV advertising space. A smarter way to connect with viewers by tapping into what truly interests them. It's about making every ad count by targeting the right people, in the right context. Discover how Contextual TV is setting a new standard for relevance and efficiency. Press play for Contextual TV: https://lnkd.in/dgyVy7xz #ContextualTV #ContextualAdvertising #Advertisers #CTVAdvertising

“Where are our ads actually running?” There is a serious lack of transparency when placing #CTV buys programmatically through demand side platforms. Unknown site lists and resold inventory often produce lackluster results. So how do you avoid it? With Kargo ‘s hand curated marketplace, you never have to worry about where your ads run in the wild. Simply whitelist and/or blacklist channels from a robust and fully transparent list of premium-only publishers. The best part? Leverage show & content level contextual targeting + unlock added value measurement studies from partners you can trust. Have you explored premium SSP partners in the past? #AdTech #programmatic #ctvadvertising

✨ CTV advertising combines high viewer engagement with advanced targeting, addressing linear TV’s shortcomings. Discover how: ▶️ https://buff.ly/42uTQNd #ctvadvertising #lineartv #lineartvadvertising #digitalmarketing #programmaticadvertising

Why is CTV a good option for marketers? For starters: 📍CTV uses household-level targeting based on IP address or device ID and this privacy-compliant data enables more sophisticated ways of reaching target audiences. 🍪 Unlike traditional digital advertising, CTV delivers relevant ads without relying on third-party cookies. Goodbye, cookies. Read more here on the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. https://bit.ly/3vUSO0K #CTVmarketing #IPaddress