The Krazy Coupon Lady’s Post

Mark your calendars! Join us on September 11 for a Path to Purchase webinar featuring KCL's Kelly McKay and Opella's Marlo Yates, MBA. They will discuss how to use portfolio promotions and sweepstakes to drive user engagement and sales, sharing insights from Opella’s successful approach. What you’ll learn: • An in-depth look at planning and executing portfolio and sweepstakes promotions. • Effective strategies to engage consumers across different platforms and tactics. • How to leverage consumer feedback to refine and improve promotional efforts. • A breakdown of a real-world example. Link to register in comments

We're excited to announce that The Krazy Coupon Lady will be attending Groceryshop this year! The Krazy Coupon Lady herself, Heather Wheeler, and our team of Krazies - Kelly McKay, Maya Mirt, Molly Powers, and Jessica Bunucci-Siegel, can't wait to meet you there. We look forward to connecting with CPG marketers to discuss how we can help amplify your brand stories and move product off shelves. See you there! #groceryshop

Meet Maggie L., our Southeast Account Manager at The Krazy Coupon Lady! Maggie made the leap from marketing analytics to sales, driven by her passion for building relationships and her knack for understanding the data behind our success. Dive into her Q&A to hear about her journey to KCL, uncover her secret talent 🎤, and see what she loves most about her role here!

We analyzed the Top 100 deals on The Krazy Coupon Lady and pulled together some interesting insights. In this mini report, the hottest deal types, the highest converting channels, messaging that motivates, and more.

Our co-founders, Heather Wheeler and Joanie Demer, were on a mission last week, guiding parents on how to save big during Back-to-School season with appearances on the Today Show, Scripps News, and Fox News. Back-to-School shopping can create a lot of stress for parents with the added costs, so it’s incredibly fulfilling to share our message and help millions of families shop smarter. Check out our recap on Facebook with an indepth look at all of our best back to school tips and tricks: https://lnkd.in/gkzHikCN

"She (Joanie Demer) is the coupon version of Chance the Rapper!" KCL was invited back on the Today Show to share smart shopping tips for Back-to-School season. Big thanks to the Today Show for having us! Here are some of the key tips Joanie shared: • Recycle old school supplies at Staples and get a $10 coupon. • Use Instacart’s $10 coupons for stores like Staples, Office Depot, OfficeMax, and Dollar Tree Stores. • Buy school supplies in bulk on Amazon and split the cost with other parents—Facebook groups are great for this. • Buy items like backpacks every other year. • Consider gently used backpacks on platforms like Poshmark. • Find $5 backpacks at stores like Walmart, Target, and Five Below. • Get graphing calculators for $50 on Amazon, with price matching available at Best Buy, Staples, and Target. • Look for cashback offers on Samsung Electronics tablets at Walmart. • Shop off-season for clothing at stores like Gap Factory, J.Crew Factory, and TJ Maxx & HomeGoods to save 40-60%. • Give your kids control of back-to-school shopping with budgets • Stock up on household items that are on sale this time of year like Reckitt's Lysol wipes, HP's copy & print paper, Kleenex's tissue paper, Colgate-Palmolive's Colgate toothpaste, Johnson & Johnson's Neutrogena Ultra Gentle Daily Cleanser, Procter & Gamble's Glide floss, Prestige Consumer Healthcare’s Nix lice treatment, and Kenvue's Children's Tylenol. Link to video in comments below!

KCL was invited to speak at Association of National Advertisers' Measure What Matters event at PepsiCo's headquarters. Our very own, Kelly McKay, had the opportunity to join an incredible lineup of marketing leaders from PepsiCo, IBM, Toyota Motor Corporation, the Dallas Cowboys, and 7-Eleven. Kelly delivered a presentation on "Engaging with Value and Delivering More of It," where she discussed how rising prices affect different generations and how marketers can adapt. Kelly also shared insights from the top 100 deals on KCL, delving into the element that made them successful across channels.

Oh hey Bentonville, say hello to our billboard in downtown 😍 We see you, Kelly McKay!

One of our Krazies, Tiffany Bixler, has been fostering puppies and rescue dogs with an incredible amount of love and dedication. 🐶❤️ We've asked Tiffany to create a wishlist of goodies and essentials for the pups, and we'd love to share it with the KCL community on LinkedIn. If anyone would like to lend a hand, check out the list linked in comments.