Manifest’s Post

View organization page for Manifest, graphic

29,187 followers

Tight budgets, scrappiness and the scientification of advertising have become justifications (or excuses?) for art directors to tame their craft and reduce their roles to merely finding the right stock art and illustrating the copy line. Visionary art direction — the kind that makes the visual the concept — doesn’t need to be expensive. From VW to Lego, and even Apple’s iPod silhouettes print ads, are reminders of why we (I am an art director) got into this business in the first place: to tell brand stories in disruptive and artful ways (quoting Lee Clow!).

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics