McCann Worldgroup UK & Europe’s Post

Louis Vuitton's Prestige skins 👚 👕 in Riot Games' League of Legends (2019) was a memorable example of branding in-game media. However, gaming media also exists on channels beyond a video game's virtual world 🌐. For example, PC Gamer's print magazine 📖 is gaming media. So is the massive amount of user created digital content 🖥 about video games on platforms like YouTube. Ok, then what exactly is gaming media ❓❓❓ Well, check out the latest Gaming Marketing Institute vocabulary explainer to find out! #gamingmarketing #videogames #gamingmedia #marketing #branding

Dive into the UK’s booming video game market—the largest in Europe! With 37.7 million gamers, GBP 7.82 billion in value, and top titles like EA Sports FC 24 and Hogwarts Legacy, the UK is leading the charge. But despite record revenues, economic challenges loom. Get the insights you need to decide if this market is for you! To read the full article, click the link https://lnkd.in/g2WcQsmE #UKGaming #VideoGames #EASportsFC24 #HogwartsLegacy #GamingMarket

In a recent Q&A, our CEO Steve Rogers, shared his insights on launching a new game studio in the highly competitive market. 🤝 Leveraging over 20 years of industry experience and partnering with experts like our Executive Creative Advisor, Santiago Jaramillo, Steve discusses our plans to introduce innovative game mechanics and attract a fresh audience to the sports betting space. 👏 💬 "There's really nothing like this in the sports betting space and this strong, clear point of difference is what is already allowing Playbook Fusion to stand out and catch the attention of sportsbook operators." 💬 Read more of Steve's insights: https://lnkd.in/dfkmWbgm #PlaybookFusion #iGaming #SportsBetting #OnlineGaming

🏆 Our Discoverability data dives into the number and location of placements for games, both physical and digital, on online stores, including those accessed directly via consoles. This award is for the strongest global presence on PS5 stores. Our nominee list is full of massive titles and franchise heavyweights. Activision Blizzard’s Call of Duty: Modern Warfare 3 remake demonstrated innovation on the original. Electronic Arts (EA) stepped out from the FIFA title partnership to create EA Sports FC 24 and we had another new addition in the enduring basketball game series NBA 2K24 from 2K . There are 2 titles which had console exclusivity to PS5 which would have players seeing a high level of retail support. The first of those was the 16th instalment of the long running Final Fantasy franchise by Square Enix which provided an engaging story coupled with excellent graphics and gameplay. The other title was Spider-Man 2 which brought together Peter Parker and Miles Morales to face off against their biggest nemesis Venom. Check out our full awards show ▶ https://bit.ly/3S49Xxy  Which titles do you remember seeing most on your PS5 store? #Gamesindustry #Data 

🏆 Our Discoverability data dives into the number and location of placements for games, both physical and digital, on online stores, including those accessed directly via consoles. This award is for the strongest global presence across all web stores and finishes up our commercial #GamesIndustryawards coverage. Retailer support for a title can be huge for any game campaign and we saw the likes of Assassin’s Creed Mirage by Ubisoft see massive support going into a stacked autumn release schedule. Sporting giant Electronic Arts (EA) made sure EA Sports FC 24 had huge levels of retailer support. Another sporting title, NBA 2K24, this time from 2K also saw a high level of retailer support. . Hogwarts Legacy by Avalanche Studios Group and Starfield by Bethesda Game Studios finish up our shortlist of nominations. Both are open world titles in their own rights, one more intergalactic and one more wizarding orientated! Check out all the awards categories and winners here  ▶ https://bit.ly/3S49Xxy Which games do you remember seeing lots of on stores? #Data #Videogames

🐭 🏰 Disney’s “Epic” Games Investment 🕹 Last week, The Walt Disney Company announced it had bought a $1.5B stake in Epic Games, and that the two companies will develop a Disney universe within Fortnite. CEO Bob Iger says it’s Disney’s “biggest entry ever into the world of games.” Considering the $1.5B investment, he is technically correct – however, the Disney game business has existed for over 30 years. It’s a significant enough stake to consider Epic married to Disney, and it’s unlikely that a single Disney Fortnite game will be the last we see of this partnership. It’s also worth considering Epic’s role in challenging Apple and Google’s platform duopoly now that the fight is silently supported by Sony and Disney, both with their own mobile ambitions. It is exciting to see the games industry continuing to evolve, and we can only begin to imagine the variety of products and content that would come out of this partnership. Read more here: https://lnkd.in/eH7aN9bF Thank you, Miikka Ahonen, for writing! And a special thanks to RallyHere for making this issue of Naavik Digest possible. Learn more here: https://lnkd.in/eCkxkf7c #disney #fortnite #epicgames #gamingnews #gamesindustry #mergersandacquisitions

Disney has invested $1.5 billion on Epic Games to develop new games in #fortnite https://lnkd.in/dgUFPTMf At MONOGRID we have long identified Fortnite as a very promising platform for #digitalcommunication and #digitaladvertising and last year we developed and launched DOLCE&GABBANA themed Fortnite #game and has been developing others #gamedevelopment #gamification #digitalagency #advertising #fashion #fashiontrends #fashiontechnology #technology #genz #genzmarketing

More innovative solutions launching in 2024. We can't wait to onboard new partners on our consumer intelligence platform #movil, our trivia games and mobile marketing services. VDL Technologies redefining digital business is our core objective #mobile #technologyinnovation #business #games #mobilegames #payment #loyalty #mobilemarketing #lottery Sam OLAYEMI Ayodele Fasuyi Oluwatosin Oni Temilade Olanrewaju Kemisola A.

Social gaming solutions proposed by PL4Y Media team since 2020. « Time spent » was the new matrix / KPIs we suggested to Nielsen Sport back in early 2021 to assess our innovative gaming campaigns. The picture below is self explanatory. Loïc Potages SportiveWays Agence SEVEN by You First SPORTFIVE Wasserman Publicis Groupe Clément Blondeau NIELSEN SPORTS FRANCE #gaming www.PL4ymedia.com #digitalmarketing #digitaladvertising

I think Sony Interactive Entertainment should create its own store for PC games so that its exclusives have their way of reaching a wider audience and are not just limited to being in the console-based audience, especially after the deal between Microsoft and Activision Blizzard. Between the fight, brands try to create a monopoly space and make players' experiences exclusive to their products, they are skewing the audience reach and in turn revenue too. P.S. I just wanted #spiderman2 to be available on PC too despite being Sony Interactive Entertainment exclusive, the same way #starfield is even after being Xbox Game Studios Publishing exclusive. #gaming #gamingindustry #publishers #gamers