Primark’s Post

The Life of a Merchandiser: Style, Strategy, and a Splash of Dyeing Drama! As a merchandiser, every day is a whirlwind of fashion flair and strategic moves, sprinkled with just a hint of dyeing drama. From negotiating with suppliers to juggling inventory, we're the ultimate multitaskers in the retail world. But let's not forget the humor in our hustle! Whether it's handling fashion emergencies or diving into data, we do it all with style and a touch of silliness. So here's to the fabulous, funny, and sometimes frenzied life of a merchandiser! Share your tales from the trenches below and let's spread some laughter in the retail realm! #merchandiser #FashionFrenzy #RetailHumor #StyleAndStrategy #DyeingDrama #MerchandisingTales #RetailRealities

Let’s talk about the entrance 👀 The entrance isn’t about your loyal customers, it’s about the customers that always walk by and never walk in because they don’t know if your store is “for them” The entrance should be the “IMAGE” of your business. So as a visual merchandiser we are tasked to do this job of grabbing a potential new customer’s eyes before they even walk in. We all know Fall/Winter we see more neutrals, more greys/blacks, and a whole lot of outerwear. So step into the consumers shoes and think 🤔 “I’ve walked past a lot of stores today and it looks like they are all selling the same thing, so how do I decide which place to spend my hard earned money????” That is why Visual Merchandisers are essential to the retail industry. This is why I love my job and I am so passionate about it. I get to set the tone for that new customer that doesn’t know what they are walking into. I am setting that entrance to grab potential customers that may have thought our store wasn’t for them. Below is a video of the entrance of the store I work for. The first was beautifully done to let you see the “Many Shades of Grey” and the next was how I added that “Pop of Color” to show that this season doesn’t have to be drab and you can still experiment with color combinations during the Fall/Winter! #visualmerchandiser #visualmerchandising #merchandiseplanner #merchandisecoordination #visualcommercial #visualmerchandisersareessential #fashionmerchandising #retail

Over the past three months, I've had the opportunity to work at Pantaloons, where I've been closely involved in store operations, interacted with customers, and worked on my sales skills. Here are some valuable insights I've gained during this time: Emotional Connections: Retail isn't just about products; it's about crafting memorable experiences. Customers remember how they felt while shopping, from store ambiance to personal interactions. Each moment shapes their loyalty. Visual Impact: Product presentation is a game-changer. A well-placed item can go unnoticed for days, but clever display can make it a hot commodity. Smart product placement and presentation are key to capturing customer interest. Customer Savviness: Today's customers are fashion-savvy. To thrive in retail, fashion assistants should continuously learn about not only their brand but also their competitors. As the saying goes, "Keep your friends close and your enemies closer, similarly "Know your brand well, but know your competitors even better." Knowledge is power. In retail, it's all about staying informed, creating emotional bonds, and mastering the art of presentation. #RetailInsights #CustomerExperience #SalesStrategy #abfrl #pantaloons

🛒 A Day in the Shoes of a Merchandiser: Where Positivity and Resilience Shine 🛒 Every day as a merchandiser brings a new adventure, and it's not just about arranging products on shelves. It's about navigating challenges with a smile, positive energy, and unwavering resilience. 📝 The Notebook and Pen: My trusty companions for jotting down details, tracking inventory, and ensuring everything is in its rightful place. Precision is the name of the game. 🪜 The Ladder: A true ally for reaching those high shelves. Scaling new heights (literally!) to present products in their best light is all in a day's work. 🧽 The Cleaning Cloth: Keeping products and displays spotless is a point of pride. A clean presentation speaks volumes about a brand's commitment to quality. But here's the twist: You're likely to encounter someone who woke up on the wrong side of the bed. Maybe they had a rough morning, but as a merchandiser, it's your chance to shine. 💪 Resilience: It's about turning challenges into opportunities. A grumpy customer can become a satisfied one with a little patience and understanding. 😄 Positivity: A genuine smile can work wonders. It's amazing how a positive attitude can diffuse tension and brighten someone's day. As a merchandiser, every day is a chance to make a difference. It's about more than just products; it's about people and the experiences we create. So, here's to the trolley-pushers, note-takers, ladder-climbers, and cloth-wielders – your hard work and positive spirit make a world of difference! #MerchandiserLife #Positivity #Resilience #CustomerExperience #merchandising #marketing #visualmerchandising #merchandise #retail #branding #retaildesign#storedesign #retailmerchandising#display #pointofpurchase

Louis Vuitton Dear HR who are Looking Visual Merchandisers Just Look and see if you find that close mindset enough mostlty HR dont know how to hireVisual Merchandiser And Visual Merchandisers dont know their job what to how to do its all about presentation Louis Vuitton is 100 years advance than that of AR AI tools for Online Barcode Shops Here we Go Dear All Merchandisers its Time To Change the History we see as manual old to Grow Advance #VisualMerchandising someone asked me to Articulate and requests i got to give awaeness on Visual Merchandising hope i can teach through my posts how to do Real Visual Merchandising I Saw Many HRs asking for Visual Merchandisers but truth is Visual Merchandisers dont know what to and how to do their job so please be connected for a fine awareness about your career growth

What do you know about Apparel Merchandisers?... Many Factories have merchandisers but they don't know their roles and I met a lot of them during my career. so let's talk a little about Apperal merchandising. Apparel Merchandisers perform many activities including managing orders, sampling, product development, approvals, communicating with buyers, sourcing material, and working with the internal product team and quality team. So as we see they have an important role in the garment industry, and we will talk more about every role in the next posts ... Follow for more #Apparel_Merchandising #Sambles #BOM

THIS is what retailers should be doing. Whether you are design-lead brand, a multi-brand retailer, or have a centralized or de-centralized merchandising model...giving stores more control is a winning strategy. Giving them the tools they need to make quick and real-time decisions will increase revenue. So many great highlights in Trefor Moss' article in today's The Wall Street Journal. 𝒁𝒂𝒓𝒂 𝒊𝒔 𝒈𝒐𝒊𝒏𝒈 𝒍𝒐𝒄𝒂𝒍, 𝒈𝒊𝒗𝒊𝒏𝒈 𝒔𝒕𝒐𝒓𝒆 𝒎𝒂𝒏𝒂𝒈𝒆𝒓𝒔 𝒄𝒐𝒏𝒕𝒓𝒐𝒍 𝒐𝒗𝒆𝒓 𝒕𝒉𝒆𝒊𝒓 𝒔𝒉𝒐𝒑’𝒔 𝒊𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚, 𝒅𝒊𝒔𝒑𝒍𝒂𝒚𝒔 𝒂𝒏𝒅 𝒅𝒆𝒔𝒊𝒈𝒏𝒔. 𝑻𝒉𝒆 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒓𝒆𝒍𝒊𝒆𝒔 𝒉𝒆𝒂𝒗𝒊𝒍𝒚 𝒐𝒏 𝒊𝒕𝒔 𝒑𝒓𝒐𝒑𝒓𝒊𝒆𝒕𝒂𝒓𝒚 𝒅𝒂𝒕𝒂 𝒔𝒚𝒔𝒕𝒆𝒎 𝒂𝒏𝒅 𝒂 𝒘𝒊𝒍𝒍𝒊𝒏𝒈𝒏𝒆𝒔𝒔 𝒕𝒐 𝒃𝒓𝒆𝒂𝒌 𝒕𝒉𝒆 𝒔𝒕𝒂𝒏𝒅𝒂𝒓𝒅 𝒇𝒂𝒔𝒉𝒊𝒐𝒏-𝒄𝒉𝒂𝒊𝒏 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝒐𝒇 𝒎𝒂𝒌𝒊𝒏𝒈 𝒄𝒆𝒏𝒕𝒓𝒂𝒍𝒊𝒛𝒆𝒅 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏𝒔 𝒐𝒏 𝒔𝒕𝒐𝒓𝒆𝒔’ 𝒃𝒆𝒉𝒂𝒍𝒇. “𝑨 𝒕𝒚𝒑𝒊𝒄𝒂𝒍 𝒓𝒆𝒕𝒂𝒊𝒍𝒆𝒓 𝒊𝒔 𝒕𝒐𝒑-𝒅𝒐𝒘𝒏,” 𝒔𝒂𝒊𝒅 𝑷𝒂𝒕𝒓𝒊𝒄𝒊𝒂 𝑪𝒊𝒇𝒖𝒆𝒏𝒕𝒆𝒔, 𝒂𝒏 𝒂𝒏𝒂𝒍𝒚𝒔𝒕 𝒂𝒕 𝑺𝒑𝒂𝒏𝒊𝒔𝒉 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕 𝒇𝒊𝒓𝒎 𝑩𝒆𝒔𝒕𝒊𝒏𝒗𝒆𝒓. “𝒁𝒂𝒓𝒂 𝒅𝒐𝒆𝒔 𝒊𝒕 𝒃𝒂𝒄𝒌𝒘𝒂𝒓𝒅𝒔—𝒕𝒉𝒆𝒚’𝒓𝒆 𝒃𝒐𝒕𝒕𝒐𝒎-𝒖𝒑. 𝑻𝒉𝒆𝒚 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒚 𝒕𝒓𝒆𝒏𝒅𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒔𝒕𝒓𝒆𝒆𝒕, 𝒊𝒏 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒆𝒔, 𝒂𝒏𝒅 𝒕𝒉𝒆𝒏 𝒕𝒉𝒆𝒚 𝒂𝒅𝒂𝒑𝒕 𝒕𝒐 𝒕𝒉𝒆𝒎.” 𝑺𝒕𝒐𝒓𝒆 𝒎𝒂𝒏𝒂𝒈𝒆𝒓𝒔 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒍𝒊𝒏𝒄𝒉𝒑𝒊𝒏 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒔𝒚𝒔𝒕𝒆𝒎, 𝒔𝒉𝒆 𝒔𝒂𝒊𝒅. 𝑾𝒉𝒊𝒍𝒆 𝒎𝒂𝒏𝒚 𝒐𝒕𝒉𝒆𝒓 𝒓𝒆𝒕𝒂𝒊𝒍𝒆𝒓𝒔 𝒕𝒓𝒚 𝒕𝒐 𝒑𝒓𝒆𝒅𝒊𝒄𝒕 𝒏𝒆𝒙𝒕 𝒚𝒆𝒂𝒓’𝒔 𝒕𝒓𝒆𝒏𝒅𝒔 𝒂𝒏𝒅 𝒐𝒓𝒅𝒆𝒓 𝒔𝒕𝒐𝒄𝒌 𝒇𝒓𝒐𝒎 𝒔𝒖𝒑𝒑𝒍𝒊𝒆𝒓𝒔 𝒔𝒊𝒙 𝒕𝒐 𝒏𝒊𝒏𝒆 𝒎𝒐𝒏𝒕𝒉𝒔 𝒊𝒏 𝒂𝒅𝒗𝒂𝒏𝒄𝒆, 𝒁𝒂𝒓𝒂 𝒘𝒂𝒕𝒄𝒉𝒆𝒔 𝒕𝒓𝒆𝒏𝒅𝒔 𝒅𝒆𝒗𝒆𝒍𝒐𝒑 𝒂𝒏𝒅 𝒄𝒂𝒏 𝒕𝒉𝒆𝒏 𝒈𝒆𝒕 𝒏𝒆𝒘 𝒅𝒆𝒔𝒊𝒈𝒏𝒔 𝒐𝒏𝒕𝒐 𝒊𝒕𝒔 𝒔𝒉𝒆𝒍𝒗𝒆𝒔 𝒘𝒊𝒕𝒉𝒊𝒏 𝒘𝒆𝒆𝒌𝒔, 𝒔𝒉𝒆 𝒔𝒂𝒊𝒅. “𝑰𝒇 𝑰 𝒔𝒆𝒆 𝒂 𝒑𝒂𝒓𝒕𝒊𝒄𝒖𝒍𝒂𝒓 𝒃𝒍𝒂𝒛𝒆𝒓 𝒂𝒏𝒅 𝑰 𝒔𝒂𝒚 ‘𝑰 𝒘𝒐𝒖𝒍𝒅 𝒍𝒊𝒌𝒆 𝒕𝒐 𝒉𝒂𝒗𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒍𝒊𝒌𝒆 𝒕𝒉𝒂𝒕,’ 𝒊𝒕 𝒉𝒂𝒑𝒑𝒆𝒏𝒔 𝒕𝒉𝒂𝒕 𝒔𝒖𝒅𝒅𝒆𝒏𝒍𝒚 𝑰 𝒔𝒆𝒆 𝒊𝒕 𝒐𝒏 𝒕𝒉𝒆 𝒅𝒆𝒍𝒊𝒗𝒆𝒓𝒚,” 𝑶𝒍𝒊𝒗𝒆𝒊𝒓𝒂 𝒔𝒂𝒊𝒅. “𝑻𝒉𝒆𝒚 𝒄𝒓𝒆𝒂𝒕𝒆 𝒊𝒕 𝒇𝒐𝒓 𝒖𝒔.” Fun fact --> the ZARA SA store featured in this article was my home store on the King's Road in Chelsea. While working in Mayfair at Ralph Lauren, I would avoid the Zara on Oxford St and Regent St. Instead I would head to my local store on a weekly basis...for retail therapy, inspiration, or to pick up an outfit for a weekend event. Every week the assortment at the front of the store was new. And now I know why. Localization should be grounded in any brand or retailer that has multiple locations. Community, brand ambassadors and store managers are the eyes and ears of your market. Take advantage and give them what they need to drive loyalty and sales in their stores. Fullstop. Ana Paola Olivieri, Inditex, The Wall Street Journal #stores #retail #retailnews #merchandising #customerexperience

Absolutely in accord! Retailers are in dire need of innovative in-store solutions that provide real-time insights into demographics, inventory management, and spatial analytics. Moreover, empowering them with actionable recommendations for optimizing store layouts and driving revenue is paramount. By doing so, they can enhance customer experiences, drawing in more foot traffic, and simultaneously foster a positive employee experience. The era of top-down strategies is fading, making way for a more effective bottom-up approach - Liza Amlani love the write up!

Get insights from Özgür Topal, Senior Merchandising Manager Denim at C&A!  👖 He is truly passionate about denim and always on top of trends to bring modern fits, new styles, fabrics, and washings to our stores. “We are not only consumer-obsessed, but also denim-obsessed. A lot of customers enter our stores because of our denim collection. That is why denim stands out so much – in our stores and also in our current marketing campaign", explains Özgür. Learn more 👇 #LookGood #MakeItAnOccasion

WHAT DOES A BUYER DO ? As part of my course at the Fashion Retail Academy we had to create an infographic discussing and explains the career path of a Buyer to show we have an understanding of the buying role. Here is mine that I created covering the responsibilities and key skills of a Buyer and a BAA as well as key relationships to maintain. I also researched the career progression of a buyer, from a position as a BAA to the position of a Buying Director. #buyer #fashionbuyer #BAA #careerpath