Primark’s Post

Unfortunately systems don't end up on landfills, but products do. Cicularity of systems is crucial and I fully concur, yet if we don't think of the actual product we are creating a perfect system for, well we would have only solved the tip of the problem.  Most of us here live the problem, the availability or scarcity thereof rather of raw material is scary. The industry will not be saved by systems I'm afraid. I recently bought 8 Items from H&M in the RECYCLED POLYESTER COLLECTION IN SOUTH AFRICA JOHANNESBURG. To my horrified disappointment, 15 days late, 3 washes, these item have been losing fibers, creating lint, shedding particles (I have images, slips with dates and price) to prove my point. These items will not last me thus winter...  So as much as I appreciate the talk and initiatives on systems, people consume product and product quality determines its longevity and lifespan out of a landfill.

Meet the participants of The Fashion ReModel. Zalando, H&M Group, Primark, and Arc'teryx are among the first participants of our latest fashion demonstration project, embarking on the journey to reinvent our current wasteful linear system. ⬇️ The project aims to unlock barriers in order to scale circular business models and begin to decouple revenue from production. 🔮 Following the progress made in The Jeans Redesign 2019 - 2023, we explore how we can move from redesigning products to redesigning the system, and forge a path towards a more resilient future, where the fashion industry has a new way of doing business. It’s time to make circular business models the norm. Explore the project here: https://lnkd.in/epDBMWdS #TheFashionRemodel #CircularEconomy

Decoupling revenue from production. Let’s apply the IPAT equation to that idea, Impact = Population x Affluence x Technology. Population is increasing, the only change in technology might be creation of more durable garments with lower impact materials, so this appears to be a shot at Affluence or rate of consumption by redistribution of what already took from our natural capital. At the brand level seems feasible, garments are made, brands have made significant profit on initial sale, now an opportunity to make additional dollars on items in repair, resale, rental market. What happens to the supply chain in doing so? Will the extraction (wool farmers, cotton farmers, chemical recyclers), fiber producers, yarn, knit, weave, finish fabric producers need to go direct to consumer to support the increase in capacity investments made at the market’s (brands’) request or sometimes demand over the last several years? Will decisions need to be made to reduce workforce and negatively impact the people oriented Sustainable Development Goals? There are certainly many variables that need to be considered with this form of economic substitution.

It’s time to accelerate the future of fashion - but what does that look like? 🔮 We asked Zalando, H&M Group, Primark and Arc'teryx, some of the participants of our latest demonstration project - The Fashion ReModel, to describe what the future of the fashion industry looks like to them. Today, the fashion industry operates under a take-make-waste model, meaning millions of tonnes of clothing are produced, worn, and discarded every year. We must reinvent this wasteful linear system and fundamentally transform the way we design, make, and ultimately enjoy our clothes. The Fashion ReModel aims to identify solutions and unlock barriers in order to scale circular business models and begin to decouple revenue from production - and the participants have begun their journey to get there. Learn more here: https://lnkd.in/e2qCTVE2

Retailers are moving past exclusively selling new items. Whether it be a curated selection of secondhand goods or the resale of the brand’s own vintage items, they’re leaning into the rapidly growing popularity of the circular fashion market, projected to double in value to $350 billion by 2027. Through innovation in repair and other circularity efforts, these four fashion spaces are leading the way.

In this series, we will be looking into how fashion and retail will be changing in 2024, and how we can embrace these changes. Follow on from our last post on sustainability, this week we are looking at tech-powered shopping. #samplesale #samplesales #sustainablefashion #affordablefashion #showcase #showcasesamplesales

The fashion industry is a $2.5 trillion global industry, but it loses $500 billion annually due to lack of recycling and excessive waste. As ESG and sustainability become increasingly important to investors and consumers, fast fashion giants Shein and Forever 21 struck a deal to solidify their influence and expand their reach. More about the deal and the industry's environmental impact on Fortune. #shein #forever21 #retail #fastfashion #sustainability #esg

🤔 Fast fashion: which is the real price behind that $19.90? 😡 Supply chains exploiting the third world countries, (un)reasonably low prices very well weighing on the shoulders of forced or under-age labor, poor products quality impacting on the whole fashion industry, and irreparably serious environmental consequences: from the well known Zara’s empire to the new alarmingly rising Shein, these are the pillars that in the last years have shaped the fast fashion industry. And no, contrary to popular belief, fast fashion does not mean fashion for everyone. Instead, it represents one of the economic, social and environmental evils of modern times. 💡Read my latest article for Cattolica Global Markets Magazine