Retail Technology Magazine’s Post

According to The RetailX Global Ecommerce 2023 report only 4% of leading brands and retailers worldwide share their supplier and manufacturing details online. However, we're thrilled to hear that fashion is the leading industry in transparency with 22% of brands sharing sustainability information on consumer-facing e-commerce sites. Fashion platforms like ABOUT YOU, YOOX NET-A-PORTER, and Zalando collaborate on a climate learning platform, FASHION LEAP FOR CLIMATE, aiding smaller brands in setting science-based targets. Read more in this insightful article by InternetRetailing: https://lnkd.in/eCCaNRC9 #fashionleapforclimate #fashionsustainability #traceability #transparency #supplychainsolutions

Only Ethikal was born to give consumers a taste of sustainable, slow-fashion products. Curated with precision, the e-commerce platform puts forth an ethical approach to connect with sustainability-conscious customers. We got chatting with Deepthi Chandran Joyau to understand more about the brand’s growth approach. Click here to read the complete conversation - https://lnkd.in/d3hZQQq8 #sustainability #fashion #socialresponsibility #brandgrowth #brand #retail #retailers #ecommerce

👕 👚 Fashion Paradox: The Disconnect Between Production and Consumption 🤝 Fashion and eCommerce have always been linked since the emergence of online marketplaces. Despite the challenges of fitting clothes online, the missing hands-on sensation of feeling materials, and – most of all - waste concerns, #Fashion online sales nowadays account for 24.1% of global eCommerce revenue. This is huge already; #Electronics & Media achieved only 21.9%. But the rise of fast fashion comes with a hefty price tag. From #production to #consumption, each step in the fashion supply chain presents #environmental hazards with cumulative negative impacts. If clothing is sold at prices that do not deter consumers from leaving items unworn and eventually discarding them, it can encourage a throwaway mindset, contributing to landfill problems. 👉 Although many consumers express concern about the negative impact of their fast fashion consumption, the gap between their attitudes and behaviors persists, a phenomenon known as the "fashion paradox". A Zalando survey conducted in 2021 highlights this divide. While a majority of users state their desire to avoid contributing to landfills and recognize the value of second-hand shopping, significantly fewer say they regularly shop second-hand (25%) or repair their clothing (23%). In order to overcome this paradox, there is a large responsibility resting on brands and consumers alike. A few ways in which brands can take a step in the right direction include: ➡ Reducing Waste by Improving Packaging and Engaging in ReCommerce: Brands can bolster their image by participating in the circular economy through enhancing packaging for easy product returns and offering repair services. These steps not only reduce waste but also mitigate the issue of purchased items never being worn. ➡ Leveraging Technological Innovations to Reduce Returns: With advancements like AR and VR technology, customers can now have a virtual try-on experience, helping to counter some of the drawbacks of eCommerce that may leave them dissatisfied with their purchases.  ➡ Ensuring Ethical Labor Practices and Protecting Design Originality: Ethical labor conditions include fair wages and safe working conditions across the supply chain. Maintaining transparency about these production processes not only reinforces consumer trust, but also conveys the company’s commitment to ethical standards.   💡 Businesses in eCommerce can find solutions to offset and reduce the negative impact of Fast Fashion by using biodegradable materials, reduce waste through efficient packaging, adopt a #reCommerce strategy, and support regulatory moves toward the ethical trading with garment factories in developing countries. Head over to the article for an in-depth understanding of Fast Fashion and its impact: https://lnkd.in/eqEFCXnh #ecommerce #fastfashion #

🌍Interested in Sustainable Fashion or Circular Tech? Join our upcoming webinar: "Exploring The Emergence Of Recommerce In Fashion" - And dive into the transformative power of re-commerce within the fast-paced world of fashion. The resale and e-commerce sector is not just about financial benefits; it's about shaping a new approach to fashion that values reusing and maximising the lifecycle of garments. This shift could be crucial as the sector grows three times faster than the overall fashion market, with the potential to reshape consumer behaviour and the entire industry landscape. 💡 Webinar Highlights: Hear firsthand in a roundtable discussion from industry trailblazers like: • Joe Metcalfe, Founder, Thrift+ → The pre-loved marketplace on a mission to end fashion waste • Maria Sofia Gazzotti, Chief Commercial Officer, Reflaunt → Technology company that brings Resale-as-a-Service to fashion brands and multi-brand retailers. • Charlotte Morley, Founder, thelittleloop → Closed-loop rental marketplace bringing brands direct to consumers via our cutting-edge circular retail model. Engage directly with our experts in a lively discussion about the future of re-commerce. Connect with peers and leaders deeply embedded in the circular economy. 🔗 Reserve your seat now and join us as we explore re-commerce in fashion. Whether you're a founder, a tech innovator, or a business leader, this webinar offers crucial insights into leveraging re-commerce for circular growth. 👉https://lnkd.in/eT7sus_Z #Recommerce #SustainableFashion #CircularTech

The destruction of returned and unsold textiles in Europe’s circular economy. New European research based on (grey) literature research #fashion #omnichannel https://lnkd.in/ev_E8JSx

In the realm of consumer goods, a paradigm shift is unfolding. The second-hand market is not just growing; it's thriving with purpose and potential. 📈 Our latest piece, by the always insightful Gosia Radkiewicz and Anna Rejkowicz, explores the ascendancy of pre-owned fashion and technology in Europe, underscored by a commitment to sustainability and budgetary balance. ⚖️ Discover how leading brands are embracing this change, positioning themselves at the forefront of a retail revolution.     Join the conversation on sustainable consumerism. Let us know what you think. ⬇ #noaignite #ecommerce #trends Access the full article here: https://lnkd.in/db54ueHU

Interested in #sustainability in #fashion and second-hand trends? see the article by Gosia Radkiewicz & Anna Rejkowicz

Ethical e-commerce: Balancing AI advancements with sustainability in fashion retail - ET Edge Insights - ET Edge Insights Ethical e-commerce: Balancing AI advancements with sustainability in fashion retail - ET Edge Insights  ET Edge Insights

Fashion retailers continue to increase returns fees. This may seem like a sustainability move - so much waste is generated when a clothing item is returned. But it’s not just about the environment. It’s about stopping the huge volume in returns that can impact a retailers profitability. It’s a legitimate move, but it’s missing a big piece of the puzzle - avoiding returns in the first place. Inconsistent sizing, poor product visuals on site, quality of products, lack of AR/VR try-on tools - improving all of those could reduce the return rate. Making sure shoppers get what they actually ordered will cost retailers a lot, but long-term - it will save them a fortune. https://lnkd.in/eygaSW8Y #ecommerce

Asendia marks the continuation of its #sustainability journey with new #fashion industry research in partnership with RetailX. Stringent legislation against fast fashion and changing consumer desires are driving change, and Asendia is helping #ecommerce brands and #retailers reach their sustainability goals. Read the full release at https://lnkd.in/eXkcF72c