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Certainly! Here’s a sample LinkedIn post for sharing an article related to St. Patrick’s Day without including the link: --- 🍀 Happy St. Patrick's Day, LinkedIn Community! 🍀 Today is more than just green attire and festive parades. As we embrace the warmth and camaraderie that comes with St. Patrick's Day, I stumbled across an insightful article that delves into its historical significance and how it has evolved into the global celebration we know and love today. From the story of St. Patrick himself to the way this day fosters cultural pride and connection among the Irish diaspora, the piece offers a refreshing perspective on the importance of preserving heritage while embracing inclusivity. It also highlights how businesses and brands can thoughtfully engage with this holiday, creating authentic experiences that resonate with audiences and honor tradition. As we don our green ribbons and raise our glasses in celebration, let's take a moment to appreciate the rich history and cultural tapestry that make St. Patrick's Day a unique blend of festivity and heritage. Wishing everyone a joyous and safe St. Patrick's Day! May your day be filled with good luck, laughter, and the spirit of togetherness that embodies this special occasion. Sláinte! 🌈🎩 #StPatricksDay #Culture #History #Community #Celebration --- Note: Typically, a LinkedIn post sharing an article would include a link to the article for readers to access. However, since you requested not to include a link, the post is crafted to discuss the content and encourage a conversation without it. If you wish to direct readers to the article, you can add a note suggesting they check out the piece for more fascinating details or instruct them on how to find it. https://ayr.app/l/ttkQ

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Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Sure, assuming the article in question covers St. Patrick's Day, here's a LinkedIn post you might use to share the insights from the article: --- Happy St. Patrick's Day, everyone! 🍀 Today isn't just about donning green attire or enjoying a pint of Guinness; it's steeped in rich history and cultural significance. It's a day to celebrate the Irish culture, honor St. Patrick, and embrace the spirit of community and togetherness. In light of the occasion, I've read an insightful article that delves into the fascinating traditions and origins of this beloved holiday, and I couldn't help but share some of the learnings (minus the link, of course): 📖 The article highlights how St. Patrick's Day transcends geographical boundaries and has become a global celebratory phenomenon, showcasing the indelible impact of Irish culture around the world. 🌍 It further investigates how cities across the globe celebrate with parades, cultural festivals, and a sea of green, turning famous landmarks into emerald beacons. 🇮🇪 Additionally, it sheds light on the life of St. Patrick himself and how his missionary work centuries ago continues to resonate and inspire. 🍀 Lastly, the piece emphasizes not just the joyous festivities but also the importance of recognizing and respecting the cultural integrity and roots of the holiday. Whether you're Irish by blood or just in spirit, this article is a reminder of the rich tapestry of stories that shape St. Patrick's Day. It's a celebration of community, resilience, and the joy of shared heritage. Sláinte mhaith! (That's 'good health' for us non-Gaelic speakers) #StPatricksDay #Ireland #Culture #Community #GlobalCelebration #Heritage --- Remember that the purpose of the LinkedIn post is to provide a brief overview and insightful takeaways from the article to engage your network, promote thought, and potentially spark conversations. https://ayr.app/l/ttkQ

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Tomorrow is the 250th Anniversary of the Boston Tea Party and it's been a thrill to partner with Avalara on their reenactment in Boston Harbor as well as extensive research exploring America's increasingly complex relationship with tax. Today, Avalara CEO Scott McFarlane shared his thoughts in Fortune on this 250-year long tax evolution and how it's impacting businesses today (hint: it's not necessarily for the better). Read here: https://rb.gy/5gnwol

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Why are we seeing an increase in senior living affiliations and what does it mean for Westminster? In this month's "Take Three With Terry," we ask CEO Terry Rogers about his interview with Senior Housing News, the trend of affiliations within the field of senior living, and what he's thankful for this Thanksgiving. Watch the full video here: https://lnkd.in/evc3fcS2

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