Skechers’ Post

The modern care/repair space is so nascent that any efforts by brands are appreciated. However, current pilot programmes are poorly structured and don’t tell you much. Here are four top tips for making the most of pilots and moving the industry forward. 🥅 1. Go into it with achievable, clear goals. I recently spoke to a high-street shoe brand that got involved in a repair pilot but was disappointed when it failed to produce the revenue boost they were expecting. This executive was now dealing with unnecessarily spent political capital and an unclear way forward. Repair is the greatest CRM tool ever, but it won’t complete or replace primary sales. For high-street/accessible brands, it produces first-party data that helps build stronger relationships and all that entails, like loyalty and wallet share, ultimately lowering acquisition costs. For premier/aspirational and luxury, it can also keep fakes off the market and win back customers from the second-hand or wholesale retail market. 🚛 2. Understand who you are best placed to be in the process. What role do your customers expect you to play? What role can you afford to play? Even in expensive luxury repairs, there isn’t tons of room at the trough, so who you are in the process will be a function of brand positioning, pricing power, and how the service is designed (e.g. extended warranty or enduring service option) If you’re a luxury brand, you will have pricing power and can afford to - and will be expected to - take a more hands-on role. If you’re a high-street or aspirational/accessible brand, you may be able to play a bit-part, like being the last quality check, the order management/communications coordinator, or the logistics arm of the process. 👩💻 3. Focus on scalable systems, not marketing gimmicks. When we started The Restory, we knew there was pent-up demand, but we didn’t know how much until we were quickly overwhelmed. Demand shows up if you treat repair like an enduring part of your overall proposition. And when it comes, if the systems—people, processes, and technology—aren’t in place, it will get messy, complicated, and disappointing quickly. It's better to focus on and test the system design rather than trying to measure how many people will take up zipper repair within six-months in one market. Focus on how you would design and scale a unified global experience, build a reliable network of global partners, and or harvest data to achieve your ultimate aims (refer to point one).   📊 4. Own your customers and your data. Whatever pilot you decide on, it's crucial that you own both the customer and the data. There is no point in doing any pilot if you give away the asset you ultimately seek to earn a return on. It may feel more manageable at the time, but it’s a strategic misstep in the long term. 👩🏫 Net/net when done right, repair is magic to your brand. But it’s important to understand how to wield its power and understand its complexities, too.

Circulo Weekly Roundup | 26th July 2024 A round-up of news in repair, sustainability & legalisation ▶ adidas Launches 'Choose To Repair' Pilot Program in the UK with The Seam Adidas has introduced a new pilot program in the UK, 'Choose To Repair,' in partnership with The Seam, a UK marketplace of nationwide repair specialists. This initiative enables customers to access repair services for their Adidas products through a co-branded website. Users can request quotes and send their items directly to skilled repairers for a variety of services, including trainer cleaning and repair, bag and accessory repair, outdoor gear repair, and zipper replacement. ▶ John Lewis & Partners Trials In-Store Repair Service in Partnership with Timpson Group This week John Lewis launched a new 16-week trial for an in-store repair service in collaboration with the Timpson Group. The service will be available in five John Lewis stores: Oxford, Liverpool, Milton Keynes, Cheadle, and Welwyn. Customers can have their garments, accessories, and some homeware items repaired, altered, cleaned, or restored. John Lewis will use a test-and-learn approach to understand customer preferences, the types of garments most commonly repaired, and the demographics interested in these services. This trial expands on their existing dry cleaning services available in 180 Waitrose & Partners stores, also part of the Timpson Group partnership. 🔗 All links are in the comments ✉ Sign up to our weekly newsletter straight to your inbox which includes our weekly white paper #Repair #Aftercare #CircularEconomy #RepairNews #CircularNews Vipaasha Sheel Vanessa Jacobs Karm Khanna Emily Rea

Solo Brands ($107m) needs to divest Chubbies Shorts. Why does a fire pit biz need a short shorts brand? Solo Brands is -50% in the past week. With a $107m market cap. There are so many better homes for Chubbies + the Solo Brands portfolio play isn’t working. Solo needs to set Chubbies free to be the ‘Murica loving Apparel powerhouse it was always meant to be. Solo Brands needs to get profitable selling what they’re meant to. Fire pits to outdoorsy people who like to barbecue. #shopify

What's New to The Street... Step by step, Skechers USA is back on track! 🌟 After a year of slow growth, the brand is now seeing a surge in retail partner sales, signaling a positive turnaround. 👉🏻Follow @NewToTheStreet for more! #Skechers #RetailRevival #PositiveGrowth #BusinessNews #businessnews #business #news #newtothestreet

🔊 Calling the Stanley 1913 Tumbler brand to the “Licensing Stand”! This trend is wild. I tried to ignore it because… let’s face it, it’s just an “overpriced tumbler”… The main selling points are: Insulation that can keep a drink cold for hours, the rotating lid and the slim base that can easily fit into a car cupholder. At this point, as kids get bullied because they don’t have one, all we can do is call for the brand to jump into the licensing scene to consider extending into other categories for the kids have cool merch at more affordable price points. https://lnkd.in/eBrwuwyJ Terence Reilly / Sue Dietrich (she/her) , are you game for more Stanley products on even more shelves? #stanley #stanleytumbler #licensing #brands #ip #trends2024 #viral #retail #strategicpartnerships #brandawareness

Does This Name Suck: DSW. Are you addicted to DSW's low prices on shoes? Do you think the name stands for Discount Shoe Warehouse? On our latest #tellthetruths video Rebeca dissects whether the name DSW sucks. Check it out, then let us know what YOU think. #brandtrue #naming #captioned

What's New to The Street... Step by step, Skechers USA is back on track! 🌟 After a year of slow growth, the brand is now seeing a surge in retail partner sales, signaling a positive turnaround. 👉🏻Follow @NewToTheStreet for more! #Skechers #RetailRevival #PositiveGrowth #BusinessNews #businessnews #business #news #newtothestreet

Nike, the giant fashion retailer that built one of the world's most valuable brands, has stumbled. Pursuing "digital revolution" and edgy cultural trends, it lost touch with consumers that liked seeing their product in bricks-and-mortar stores and wanted to try them out on the streets. If you think this post is about shoes, you haven't been paying attention. This post is about having a passion for your #customers and your #products. It's about putting them in front of what cultural elites and political leaders tell you is inevitable. It's about remembering why you got into your business in the first place, and who helps you be successful. That includes retailers that sell and service your product. That includes customers that choose your product based on what they want it to do, not what influencers or regulators or technology gurus post on social media. It would be acceptable to me if everyone in the fashion industry ignored this article, and every executive in the auto industry read it. Then the alcoholic beverage industry, then the tech industry. The lessons here go far beyond shoes. Pay attention to your customers, and the people that sell your product--or watch your sales go "swoosh." #automotive #autodealers #retailers #franchising #francisees #ford #generalmotors #chrysler #tesla #EPA MICHIGAN AUTOMOBILE DEALERS ASSOCIATION Ohio Automobile Dealers Association National Automobile Dealers Association (NADA) https://lnkd.in/evnSPa3r

Following news that British athleisure brand Castore secured a cash injection of £150m in late November, co-founder Thomas Beahon tells Drapers how this will fuel growth for the business. Read more below. #retailnews #fashion #fashionnews #sportswear

Pirated Classic Balmain Apparel Pulls It Off… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplay #Pirated #Apparel @MercedesBenz #MercedesBenz @Balmain #Balmain