Smith Clinesmith, LLP’s Post

This is what culture should look like! I've worked for and led many sales teams, some of which were built on toxic culture. In sales, it’s challenging to balance individual targets and aspirations with teamwork and collective growth. At The Reward Collection, we've nailed this balance. Our culture is all about supporting one another and genuinely wanting every team member to succeed. As you can see from Nikhil’s screenshot, we get super hyped about great brands coming on board. I’m incredibly proud of our team, not just for their performance, but for their support for each other and their constant sharing of ideas to improve. As CEO, I believe it’s crucial to see employees not as working FOR me, but WITH me, building our vision together!

Today, we recognize the pivotal role consumers play in shaping markets and driving innovation. On this day, let's celebrate our rights, make informed decisions, and collectively shape a better consumer landscape. #NationalConsumerDay #EmpowerConsumers #ConsumerRights #InformedChoices #FairPractices #KPCPublicSchool

One last end of the year request for a vote-up from my network. Each year, the Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. Now, we all know that the moniker "purpose & mission driven" can sometimes be nothing more than "virtue signaling." However, there are brands, advertisers, and organizations who are truly committed to making a difference. There's some great work being done, and it deserves to be recognized. As some of you are aware, we've been leading the way in advocating for sonic diversity in advertings; more specifically, the use of more diverse voice talent in mass market advertising. Our first-of-its-kind research into the impact of racialized listening on ad favorability and effectiveness has paved the way to creating a business case for sonic diversity, and our Stand For Sonic Diversity presentations and website (https://lnkd.in/d93NYyp) continues to education and inspire folks in our industry to make much needed changes in our approach to voice casting, scriptwriting, production, strategy and more. It's an initiative that has had a profound impact on our own casting practices and advocacy within SiriusXM and Pandora. This year, both those initiatives are finalists for an Anthem Award. Currently, there's public voting for a "Peoples Choice" award, which brings me to my ask. If you're so inclined, please register and upvote one of these initiatives to help bring even more visibility to our work advocating for sonic diversity. I say one, because both are finalists in the same category, and you can only vote once. To find our entries, just use the search function on the Anthem page and enter "SXM." If you want a suggestion, based not on the worth of the work but only on the stats, currently the research (re: sonic diversity and ad favorabilty and effectiveness) appears to have an edge. Thanks so much - and regardless of the vote, please check out our Stand For Sonic Diversity website for more information about the initiative. https://lnkd.in/gTcchVZS #StandForSonicDiversity #SonicDiversity SXM Media

The "Enchanting World" of Personal Branding: Taylor Swift is a blueprint for aspiring brands! Her success stems from: Storytelling Supremacy: Her music tells stories that resonate with millions, creating a powerful emotional connection. Accolade Arsenal: Awards and recognition add weight to her expertise, building trust and establishing authority. Constant Reinvention: She embraces change, keeping her brand fresh and captivating new audiences. Purposeful Impact: Beyond the music, she uses her platform for philanthropy and social causes, adding depth and meaning to her brand. The takeaway? Your personal brand, like any successful business, thrives on narrative, credibility, adaptability, and a commitment to a cause greater than itself.  #personalbranding #taylorswift #motivation #thebrandingnook #marketinginsights #marketingtips #trends #brandingandmarketing #theerastour #brandethos #brandpurpose #storytelling #globalbranding #taylorswiftconcert

As we navigate the current polycrisis, 73% of us globally wish we could slow down the pace of our lives. The implication for marketers when reaching out to some very overwhelmed people is twofold: 1. Can you avoid the temptation to complicate things? 2. How can you maximise the effectiveness of your outreach while still respecting your audience? Samira Brophy and Adam Sheridan explore how effective creativity requires empathy and fitting in, along with fresh creative experiences and ideas, using Ipsos testing data and Effie data to prove this: https://lnkd.in/etQhGkMi The latest instalment in our #DynamicEffectiveness series with Effie Worldwide features commentary from Andy Nairn, Hamish Cameron and case studies from: 🔍Yorkshire Tea and Lucky Generals 🔍Dell Technologies 🔍McDonald's and Leo Burnett 🔍ITV and adam&eveDDB 🔍Tesco and BBH Global 🔍The Mayor of London and Ogilvy UK

I wrote a love letter to strategic planners. 👩🏾❤️💋👩 The people who know that unlocking effective campaigns requires empathy with the audience AND fit with the brand. We (Ipsos) don't mean a sentimental, mawkish version of empathy. We mean having the nous to find what drives value for an audience - making them look, laugh, feel, learn and have them coming away feeling positive about engaging with you. In the latest edition of our Ipsos X Effie UK Dynamic Effectiveness series, "Bridging the Empathy Gap", Adam Sheridan and I looked at how the three Ipsos Misfits experiences translated from generalisable Ipsos ad testing case data to Effie UK effectiveness award data and the results were reassuringly consistent. Empathy and Fit was the strongest discriminating factor for ad effectiveness. And this is true whether we are talking about the Ipsos ad testing database which features the good, bad and ugly from around the world OR self selecting Effie award entries which reflect the best marketing efforts in the industry. The delivery of this added value is largely driven by the strategic planning function coupled with a healthy dose of serendipity and research. As people feel more and more overwhelmed, finding empathy and fit is going to become more critical to moving beyond simplistic ideas like 'beating the scroll' or psycho-babble on emotion/attention/performance/ "insert overly simplified one-sided POV here" To all the wonderful strategic planners behind the campaigns in this article - cheers to you. 🥂 Loz Horner Myles Manyonda Lucky Generals Yorkshire Tea Tom Sussman Hannah Pain McDonald's Dell Technologies Leo Burnett UK ITV adam&eveDDB Tesco BBH London Mayor of London Ogilvy UK

Happening today, Catarina Gonçalves of Republica Havas and Liliana Caro of Havas Media Network are speaking to Association of National Advertisers at "Seize The Moment: Unleashing America’s Full Potential Through Diversity." The webinar will explore the significant influence that diversity has on consumer behavior, offering 5 key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future. Click the link below to tune in at 1 pm EDT: https://lnkd.in/gYt88255 #OneHavas #MeaningfulDifference

Research can play a valuable role to help organizations understand the needs of minority groups and to develop effective DE&I strategies. At the same time, it is important to conduct consumer research to understand how various segments of consumers think about DE&I. #diversityequityinclusion

Research can play a valuable role to help organizations understand the needs of minority groups and to develop effective DE&I strategies. At the same time, it is important to conduct consumer research to understand how various segments of consumers think about DE&I. #diversityequityinclusion

What an absolute pleasure spending time yesterday, moderating a panel at Reed Gift Fair at ICC Sydney. Our topic was How To Embed Sustainability into Your Business and Brand, and the incredible panel consisted of: *Sasha Titchkosky, Co-Founder and CEO, Koskela *Jane Cox, Managing Director, Porter Green *Cintia Rodrigues, Owner, Tea Trees Eco Ware *Esther Bailey, Heads of Systems Transformations, APCO My job was made so much easier by having 4 inspirational women to interview, who all passionately and actively support sustainable practices in their businesses. We were thrilled to share so much valuable content with the audience. The key take outs were: *Start with something small and manageable that you can do consistently in your business. You don't need to single-handedly change the world, but if everyone makes some small changes we will undoubtably shift the dial. *It doesn't have to be expensive to introduce sustainability into your business. Assess everything from where you bank, have your super, or the suppliers you use and their own practices, to see how you can action change. *Communicate your priorities and pillars to your customers as many are looking to work with sustainable brands. In many instances despite costs increases to implement sustainable practices, customers were happy to pay more as they valued this pillar - but they have to know the value you are offering so make sure you articulate it clearly! #sustainablebusiness #timeforchange #sustainbility