Guideline's SMI delivers brands the only accurate view of global Digital media ad spend across key international markets, enabling accurate Share of Voice analysis for their product category across all Digital and other media sectors. Contact Guideline for more detail. #shareofvoice #marketinganalytics
Guideline's SMI reports vast differences in the Skin Care market's Digital media share and sector priorities across countries. Social Media dominates Skin Care ad spend in China, the UK and NZ; Programmatic in the US and AU and Content Sites in Canada. Skin Care is the largest subcategory within SMI's global Personal Care category. Contact Guideline for more global category ad spend insights! #shareofvoice #globalbusiness #marketinganalytics
