To say we are excited to make this announcement doesn’t do it justice, this news is potency and astonishment personified. We didn't officially have a favorite letter in the alphabet until today, but if we were going to pick one don't you think B has a nice ring to it? Straightaway Cocktails, and Accompani, are absolutely ecstatic to announce we are now officially a certified B Corporation! B Corp certification is a thorough and exacting process, and for us, it is over two years in the making. It is truly a high honor, and a reflection of the commitment of our team, our brand, our supply chain partners, and our fabulous customers. To become certified by B Lab, a business must meet rigorous standards for social and environmental commitments. B Corp businesses must demonstrate transparency regarding employee benefits, charitable giving, and supply chain practices. Accordingly, we have committed to a corporate governance structure with new levels of accountability. We are honored to be joining the B Corp community, alongside 8,253 businesses and about 43 distilleries worldwide that continue industry-leading efforts to do our part to better our planet and community. So, what does this mean for Straightaway? Our B Corp certification, combined with our ongoing commitment to 1% for the Planet and 1% for Human Rights underscores our focus to build a brand that reflects our core values: to be a great place to work, to give back to our community, support our planet, celebrate diversity, and make the best products we can. This certification is a huge step in our always-on commitment to continuing to be the company our community, team members, and partners deserve. All this breathy B Corp excitement has us a little parched frankly, and ready for a cocktail, so please join us in raising a glass! Cy Cain + Casey Richwine + Team Straightaway Check out our B Corp Profile here 👇 https://lnkd.in/dUXHXzKF
Congrats!
Communications Specialist | Visual Storyteller | Social Media & Content Marketing
2moThat's amazing! Congrats on this achievement!