See how brands are making their way from in store shopping to out-of-this-world-marketing with #advertainment #brandadvertising #brandexperience #brandidentity #marketinginmultiplerealities #immersive marketing #experientialmarketing
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We are putting brand’s products barcode to a better use … video, the entry point for consumer engagement. Don’t worry, product information is available from the engagement overlay. 😉 A mother’s invention! 😃👩🏻💻 #marketing #product #adverting #phygital
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Want to elevate your in-store campaigns? By utilising a dynamic mix of promotional #digitalscreens, #windowdisplays and #videowalls in-store, our #brandactivation for Elizabeth Arden is visually capturing the attention of shoppers, providing them with an engaging #retailexperience, while increasing #brandvisibility. #MovingTactics #digitaldisplays #digitalsignagetechnology #digitaldisplaytechnology #digitaladvertising #digitalmarketing #retaildisplay #retailtech #instoretech #customerengagement #instorebrandactivations
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“The best advice I can give to marketers is prepare to be agile. Whether [those are] the systems you have in place, the data availability to be able to utilize those systems, prepare to make decisions faster because that is what the marketplace is going to demand over time." -- Greg Dolan, CEO, Keen Decision Systems shared with me in the latest episode of Brand Alchemy. What is Brand Alchemy? A monthly multimedia series from FoodNavigator-USA that delves into the art and science of transforming products into brands. In this series, we will explore how strategic design, compelling marketing and creative packaging shape CPG products into lasting impressions that resonate with consumers and drive sales. Subscribe to FNU's daily newsletter so you don't miss an episode! (link in comments) #marketing #branding #AI #omnichannel
Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear, Greg Dolan, CEO, Keen Decision Systems, told FoodNavigator-USA's, Deniz Ataman in the latest episode of Brand Alchemy. #media #marketing #AI #omnichannel https://lnkd.in/ebTXzKSV
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What does it take to win in today’s dynamic omnichannel marketplace? We’re finding that #CPG brands embracing complete commerce strategies across the funnel are pulling ahead of the pack, reaching more consumers at all stages of the journey, and meeting them where they are. Click here for insights from Jason Reiser on why smart marketers are planning to significantly balance their brand marketing and performance marketing investments this year – turning every interaction into an opportunity to strengthen brand connections and drive conversions. https://lnkd.in/exBre_nA For a conversation on how to best optimize your brand strategies, reach out to Jason at Jason.reiser@mpgllc.com #MarketPerformanceGroup #MPG #Omnichannel #MarketingStrategy #Omnicommerce #BrandGrowth #CompleteCommerce
Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
marketperformancegroup.com
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Want to know how to scale your DTC brand on TikTok Shop? I've been in the trenches for the past 90 days and have 03 key takeaways to share. Swipe to learn more! #TikTokShop #DTC #Ecommerce #Marketing #BusinessGrowth #NEXTOK
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🌟 Exciting news! Discover how femvertising is revolutionizing brand image and consumer engagement in the latest blog post. Learn about this innovative marketing strategy aimed at promoting authenticity and responsibility. Dive into the insights at https://ift.tt/TDVoxS7 🚀 #MarketingStrategy #Femvertising #BrandEngagement #Sustainability
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Research by POPAI reveals that a whopping 62% of shoppers make impulse purchases when they're drawn in by an attractive display! 🛍️ This statistic underscores the incredible influence that well-designed displays can have on consumer behavior. At PPD&G, we understand the power of captivating displays in driving sales and increasing brand visibility. Let our innovative display solutions help you create irresistible showcases that turn browsers into buyers. From eye-catching point-of-purchase displays to stunning retail environments, we've got the expertise to elevate your brand's presence. 💼✨ . . . #PPDandG #branding #marketing #advertising #businessbranding #Displays #MarketingIdeas #BrandingInspiration #CreativeMarketing #BrandStrategy
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I'd argue that brands should focus on value over price when marketing products this holiday shopping season. Why? Price is important, but it's not everything consumers are looking for right now. They also want: • Convenience • A personalized, engaging shopping experience • Quality This is what real value looks like - and it can be a huge differentiator. #Advertising #HolidayShopping #HolidayMarketing
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🌟 The Power of Personalization in DTC Marketing 🌟 In today's fast-paced digital landscape, consumers crave more than just products—they seek experiences tailored just for them. 🛍️✨ As Direct-to-Consumer
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How do retailers stand out against the 10 000+ messages consumers receive daily? We know that a well-designed, visually captivating campaign is the key to keeping your brand top of mind. How long does it take your branding to attract shoppers? #theiconicgroup #motioniconsa #retailadvertising #oohmedia#retail #escalatorbranding #visualbranding #impactmarketing
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