Has Pride Month boiled down to just another Marketing opportunity? Let’s address the elephant in the room As we reach Pride Month every year I see Rainbow Logos and pride flags by every brand And I'm sure it's gonna be the same this June. But what’s happening in reality is pure BS → Rainbow Washing: Slapping a rainbow on your logo for June But doing zilch for LGBTQ+ rights for 11 months. → Tokenism: Featuring LGBTQ+ people only during Pride Month, And then vanishing them from campaigns. → Merchandise Mania: Selling Pride-themed products Without donating a dime to LGBTQ+ causes. But at least they’re talking about it na? It’s a start! Um… no it’s not :) Brands talk about LGBTQ+ rights But have discriminatory policies and leaders. This leads to bad branding Because of lack of trust and authenticity. So before going all rainbow crazy in June Try these 3 things out: 3/ 365 days of Support ↳Commit to Queer rights & representation all year. ↳Actions speak louder than your rainbow logos. 2/ Genuine Allyship ↳Support queer employees & communities ↳with real policies & donations, not colorful products. 1/ Be Transparent ↳Be clear about where your Pride Merch profits go ↳Donate to relevant charities and make it public. Brands, it's time to walk the walk. Pride isn’t just a month; it's a movement. 🌈💪 P.S.: Have you ever been to a pride parade?
Such a powerful message, Tanvi! Your insights on authentic allyship are essential for brands to make a real impact. Let's keep pushing for genuine support and LGBTQ+ rights all year round. Your voice is truly making a difference.
Happy that someone talked about this. It's important to acknowledge and showcase LGBTQ+ emotions in the right way and not just treat this month as one of their campaign in the month of June.
I talk about Marketing, Branding and Lead Generation.
2moThank you for the reminder Tanvi! Truly a month to showcase your brand's inclusivity and beliefs!