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Racing Ahead: Henry Chilcott on Marketing and Motorsports Formula E is more than just a race – it’s the future of motorsport. 🏎️ In our latest Where Next video, Henry Chilcott, CMO of Formula E, shares his excitement for the sport’s pioneering approach and the vast growth opportunities ahead. But there’s more. In the fast-paced world of motorsports, Henry emphasises the importance of staying laser-focused on the fan – the true heartbeat of the sport. And he believes creativity and strategic thinking are non-negotiable for success! 👉 https://lnkd.in/eDi7sGrw #FormulaE #Motorsports #Marketing #CustomerCentric #Innovation #StrategicThinking #MarketingStrategy

Do you know when sponsorship in F1 started? - this $pace to let - If you follow me you know that I often write about drivers/riders helmets as a powerful mktg tool. I was asked which was the first F1 helmet to be sponsored or branded... So here it is. Racing legends Juan Manuel Fangio, Nino Farina, Jack Brabham raced the Formula 1 Championship with no sponsors at all. It was 1968 when the FIA gave the green light for cars and drivers to showcase sponsors. A game-changing moment for motorsport and sponsorships. This helmet? It tells a powerful story. Jochen Rindt, a German racing driver, showcased his space for advertisers - setting a precedent for today's racers. Rindt was tragically renowned for a unique legacy - the only posthumous F1 World Champion. The manager behind this ad? None other than Bernie Ecclestone, a strategic genius who revolutionised sports marketing overnight... (an not just sports mktg) Isn't it astonishing how far we've come. Ever seen this pic before? P.S. Do you know what brand first sponsored a F1 car? #motorsport #branding

The incredible world of motorsports have been here for a long time and it still has promising years to come. Thousands and thousands of people unite at each Grand Prix, numbers rising season after season (let’s forget when they said in 2022 that spectators were on the declin!), as Le Mans showed again this year with almost 300000 people attending from Thursday to Sunday, breaking a new record! More and more brands want a share of it, from food to insurances, from beverages to fashion, from tech to e-commerce. Motorsports are for sure a valuable place to be and a great place for success. Partnerships and sponsorships help turn these incredible events into unique experiences, but let’s not forget the return for investment they provide. Millions of people worldwide, investors, manufacturers, international media, passionate consumers, you name it. The reach knows no limit and right now is such a great time to be part of it! Let’s connect if you’re interesting in knowing more about how to invest in motorsports 👋 #motorsports #motorcycle #investment #sponsorship #partnership #motogp #race

Motorsport or Euros? How does partnering with Motorsports compare with partnering with the Euros? This is a very common question amongst companies and brands right now. When picking which event you’d like to partner with, there are many aspects one should consider. It is important to define: - what it is you want from your partnership. - the reach you want to achieve - the territories you want to touch - the length of the campaign - the values you want to attract And much more... Selecting the best sport property for your brand is a complex choice with many variables to consider. Find out more in our latest feature, link in the comments. #MotorSport #Euros

I find it crazy that in 2024 we are still talking about exposure time risk mitigation as a revolutionary commercial rights strategy, but I will say I love to see this in motorsports. Right behind my greatest industry pet peeve of baseball assets being sold in half-innings, the driver-specific sponsorship approach has often forced brands to put their eggs in a single basket in favor of appeasing drivers who bring big checks through personal and family relationships. Even then, aside from the risk mitigation against a crash or DNF, imagine what a one-two-three finish could do for Castrol. It would harken back to the Ford Le Man finish in 1966. Find opportunities to create value for your partners in big moments. Create sponsorship positions that help your partners win when you win. Do more of this in 2025!

Three cars, three opportunities to win. For the team, for sponsors, for the fans. How is your commercial rights strategy in 2025 seeking to put your partners in a position to capitalize on your success?

MotoAmerica's recent event at Michelin Raceway Road Atlanta was a success. While rain tempered Sunday, Saturday was exceptional as was the racing across all three days. On Sunday, Tytlers Cycle Racing BMW’s J.D. Beach, lost control and slid out of third place only to get back on and finish an impressive fourth place.   The social media post, titled “Motul Moment Of The Race,” is an excellent example of a MotoAmerica branded content feature, this time elevating MotoAmerica Official Partner, Motul USA. The clip has generated nearly 4M impressions, 2.4M video views, 115,000 engagement and 1,500 shares in less than a week on just Facebook. The post will continue to deliver branding, social tag impressions and inherent endorsement for Motul indefinitely. #contentcounts   #motoamerica #motorsports #motorsport #racing #motorcycles #motorcycleracing #powersports #competition #athleticism #sports #livestreaming #socialmedia Meta #brandedcontent #sponsorship #partnership #motul #motulusa 

Racing fans and business gurus, ever noticed how local businesses and stock car racing are a perfect match? They both thrive on speed, strategy, and a bit of showmanship. 🏁 At Kingsport Speedway, this is super clear. Local businesses fuel the racing scene, and in turn, the track offers a fast lane for brands to zoom ahead in visibility. 🚀 If you're looking to get your brand into the winner's circle, remember, it's not just about being fast. It's about being seen and remembered. 🏎️💨 Ready to upshift your social media game? 📈 Explore our comprehensive suite of services at TrackBarMedia.net and let's race to the top together! 🏆 #LocalBusiness #StockCarRacing #TrackBarMedia TBM #sponsor #sponsorship #racing #business #marketing #advertising #racing #nascar #iracing #esports #iracing

"A Crowd Favorite" It is so true. Someone you and your brand could get behind. Where are my sponsorship folks? Let's chat about something special for you in 2025. Looking forward to many more years with Sting Ray Robb, let's chat! #sponsorship #motorsports #marketing #corporatesponsorship #indycar #formula1 #nascar #branding #endoursements #sportssponsorships #sponsorshipstragety

🏎️ 🏁 As the racing season kicks into high gear, the world of motorsport is undergoing an exciting phase of evolution and expansion. There is a significant surge in engagement for both NASCAR and F1 since 2019, with NASCAR witnessing a remarkable 32% increase and F1 notching up by 21%, highlighting the expanding appeal of motorsports. In this rapidly evolving landscape, motorsport sponsorships present an irresistible opportunity for brands to connect with a dedicated audience. Get more insights in our latest article ⬇️ #Motorsports #SponsorshipOpportunities https://lnkd.in/ekvm84nj