Ogilvy PR ANZ

For generations, women have been setting New Year’s Resolutions about changing their bodies, leading to unhappiness, anxiety, and low self-esteem. This year, we invited women to change their resolutions.   Dove #NewYearsUnresolution is a social movement inspiring women to let go of toxic beauty pressures and embrace their real beauty.   Women from all over the world have taken to social media to rip up their past toxic resolutions and commit to body positivity and self-acceptance with #NewYearsUnresolution.   For the first time ever, the Dove Self-Esteem Project has extended its resources to women, offering 31 days of action to support lasting positive change.   A true example of #BorderlessCreativity, this project was a collaboration between Ogilvy Sydney, Ogilvy PR ANZ, and Ogilvy London.   Thank you to the inspiring women who have shared a #NewYearsUnresolution and thank you Dove for 20-years of championing real beauty.

Ogilvy PR On is back for 2025, and there are plenty of surprises in this issue.   Thanks to our contributors: Alessandro, Alyna, Brian, Bella, and Deanna. Ogilvy PR On is a fortnightly newsletter where we read between the lines of the biggest stories and campaigns impacting culture. Get it direct to your inbox and subscribe via our website: https://lnkd.in/d6aC-Y9s

We'll be popping our OOO on soon, so as 2024 draws to a close and our legendary team take a well deserved break, we wanted to look back on the year that was complete with:   🏆 2 Agency of the Year award wins from PRovoke and Campaign 🦁 a Cannes Lion 🏅 23 campaign award wins or shortlists 📍 2 action-packed offsites  💪 an endless amount of epic client work 💃 a best-in-class crew to make it all happen    A huge thank you to our clients for your continued partnership and trust, our incredible team for their commitment and dedication, and to our media and influencer friends for helping us to deliver so many impactful campaigns.   2025 will see us settle in to our new Sydney office as we hit the ground running with some exciting client work, new joiners, weddings and even a baby or two on the way. We’re calling it now… we think 2025 could be the best one yet!   In the meantime, from all of us at Ogilvy PR and Ogilvy Health Australia, we hope you have a restful break and a happy new year. 

Congratulations to Mitch Henderson, our 2024 Michael Hartmann Award Winner! 🏆🦁   The Michael Hartmann Award for Bravery is presented annually to one team member to inspire them to follow a dream, be brave and do something they have never done before - and we were so happy to be able to welcome back Michael's family including Max (pictured, right, alongside Richard Brett GAICD) to help present this meaningful award on the day.    Mitch was nominated for his incredible contribution to his client teams and to the agency more broadly. In just a few months, Mitch had done an exceptional job in building trust with clients and teams alike thanks to his considered way of operating and his team leadership - diving head first into a fast moving project with gusto. Mitch is able to find perspective and laugh with his teams as they problem solve, and he's right there in the trenches with them through it all.   Congratulations, Mitch, for embodying Michael's spirit of bravery and leadership!

As we get ready to unwind after a huge year, we wanted to look back and celebrate our quarterly Impact Award winners for going above and beyond!   Our Impact Award is designed to award people who embody our mindsets and the impact they create for our team and our clients.   Congratulations again to:   🔥Lucy Clark, for your expert project management and readiness to jump into the weeds to get it done to the highest standard (not to mention your ability to seamlessly pivot).   🌊 Mitch Henderson, for making big waves in a short amount of time and for his superpower in bringing levity and lightness to even the most difficult situations.   🛠️ Matt Evans, for your commitment to doing the best work of our lives, whether that be through your exceptional client service or your passion in building culture throughout the agency.   💪Heidi Rose, for being a powerhouse of strategic strength, tactical brilliance and rapid-response team leadership throughout an immensely busy quarter.

Now this is ending the year on a high - and what a year it's been! 🥳   We're stoked to share that we've been named Campaign's Australian PR Agency of the Year for the first time ever.   This is a real testament to the brilliant work and passion shown by our teams day in day out - thank you for all that you do. Thanks too to our clients for your collaboration and trust when creating earned impact.

Please join us in congratulating Ogilvy PR’s Amy Kirk on her 10-year anniversary with the agency! Known for hitting the gym while most of us are still asleep, plaiting the hair of an entire dance squad, and flipping her professional attention from fried chicken to commercial property insurance, Amy's also the driving force behind our award-winning marketing efforts, and a much-loved member of our Corporate & Business leadership team. Well done on this significant milestone, Amy. We appreciate you!  

Congratulations to our talented Executive Creative Director Bridget Jung, who will be one of eleven AUNZ Jurors at The Immortal Awards. The jury will decide which projects (if any), will be crowned the best of Australian and New Zealand advertising, and go on to represent the region in the global judging round. #Ogilvy #OgilvyAustralia #Advertising #TheImmortalAwards

"In modern marketing the power of a brand platform lies in its ability to engage with culture in a way that feels both authentic and relevant."   Daniel Young offers valuable insights on how brands can and should contribute to, and enhance, pop culture to authentically engage their audience - read more 👇

New Ogilvy PR On is out, and this issue suggests things need to change.   Thanks to our contributors: Alessandro, Alyna, Bella, Brian, and Deanna.   Get the full Ogilvy PR On newsletter direct to your inbox every fortnight. Subscribe via our website: https://lnkd.in/d6aC-Y9s