Audi Business Innovation GmbH

🔍 Did you know that 66% of BEV drivers* feel that charging on long trips is wasted time? This crucial insight, derived from our research team, was one important insight that helped us develop a service that truly meets Audi customers' needs. Our user research means finding the right method for every situation and every phase of #product development. This ranges from widely used quantitative online #surveys and remote #interviews to long-term pilot studies and in-car testing in our (prototype) vehicles onsite. For example: One of our research tool is a seat box, a simulated environment that allows research participants to experience and test #services in real-life scenarios. This hands-on testing with the seat box allows us to observe and gather direct feedback from the participants and keeps us closely connected to (potential) #Audi customers and their needs and wishes. 🙌 An exemplary outcome of our research is the digital service Audi charge and explore. Our findings highlighted significant wishes for #BEV drivers: 🔌 85% of BEV drivers* were dissatisfied with the infrastructure near charging stations. In response, Audi charge and explore suggests charging stations located near e.g. cafes, restaurants, or shopping areas to enhance the charging experience. 🔌 Over 60% of the interviewees* felt the need to manually optimize their routes, using different apps. As a result, our service simplifies planning by consolidating this process into a single, user-friendly solution. And of course, we are still in further exchange with our participants to continue to develop our digital services the way our audience wants to have them. Stay tuned for more insights. 🤓 How do you approach developing products and services that are truly centered around #customer needs?     * Insights from our quantitative validation study (n=102 BEV drivers) in November 2022

🏃♂️🚀Pushing Boundaries Together: Audi Business Innovation at B2Run!🏃♀️🚀   We believe that success is built on a foundation of community #MoreThanACrew, resilience, and shared experiences #BeRealNotPerfect.   Last week, our team had the incredible opportunity to participate in the B2Run event in Munich, embodying the core values and principles that drive our company every day.   For us, B2Run is not just about running, it is about coming together as a unit, pushing each other to achieve our best, and celebrating our accomplishments:   💡 By tackling challenges of the race together, we stimulate fresh thinking and new ideas, much like how we approach our innovative projects.   🤝 This reinforces our belief in teamwork and shared goals, crucial as we shape the digital transformation in automotive industry.   🏃♂️ Overall, participating in B2Run enhanced our team dynamics and highlighted the importance of perseverance — key qualities for developing digital services that enhance Audi users' driving experiences.   Our 40 #crewmembers at B2Run showcased that our company's strength lies in our people, our ABInauts. Together, we are unstoppable — whether we are crossing the finish line of a race or achieving milestones in our business journey.   📢 Share your thoughts: How do you foster innovation and teamwork?   #B2Run #CompanyCulture #TeamSpirit #Resilience #Innovation #Success #MoreThanACrew #AudiBusinessInnovation

We are proud to unveil our latest service from our Automotive Visualization Platform (AVP) - the Immersive Studio. This #service is designed to enhance how Volkswagen Group brands showcase their vehicles by integrating cost-effective #3D and #AR visualizations into websites and social media channels. It was developed by our AVP, a holistic visualization platform that delivers cutting-edge visualization (and retail) services to #VW Group brands. #Immersive Studio offers a suite of powerful features that bring vehicles to life in a digital space: ⭐3D Visualizations: Allow potential buyers to explore #vehicles from every angle with detailed 3D models. ⭐Augmented Reality: Enable potential buyers to visualize cars in their own environment through AR, enhancing the buying experience. ⭐Seamless Integration: Easily embed these immersive experiences into existing digital platforms from VW Group brand dealer, whether it's a website or social media. Our first partner to leverage this service is CUPRA. They are using Immersive Studio to promote their latest model, the Tavascan, across international market sites, e.g., Spain, Germany, and France. This integration allows potential buyers to experience the Tavascan in stunning 3D and AR, right from their devices, creating an engaging and interactive customer journey. The Immersive Studio opens up new possibilities for #personalized #marketing, making it easier to generate leads and foster deeper connections with potential buyers. By allowing them to interact with the vehicles digitally, we provide a more meaningful and memorable experience. Try the Immersive Studio now using the link in the comments! ⬇

🤝 Great visions are driven by people. That's why we at Audi Business Innovation teamed up with the strategy and innovation consultancy TRENDONE GmbH, La Futura - Global Trend Network, and The Foresight Academy for the 'Restart Germany' event. This gathering of industry experts - initiated by Trendone - was an ideal platform for collective #growth and #innovation.    🎯 Our #collaboration with Trendone, La Futura and the Foresight Academy is characterized by openness and a clear customer focus. At ABI, we work customer-centrically and open the doors to partnerships to provide our customers with the best possible experience.   It's not merely about fulfilling needs; it's about growing together and collaboratively shaping the future. Our partners' expertise is invaluable and plays a crucial role in developing our innovative solutions.   💡Here are some insights from our ABI speakers: ◻ Andreas Sicheneder emphasized the agility in our structure, which allows us to quickly respond to new ideas and drive innovations. ◻ Eva Ganzenberg, in her role as a researcher, spoke about customer-centric approaches and trends that turn into great opportunities. ◻ Rupert Hofmann, representing the Foresight Academy, together with David Jonker from SAP, highlighted the promotion of co-creation and value creation through innovative partnerships and shared goals.   This event opened up immense opportunities for the #exchange and advancement of our ideas. We thank all participants for their valuable contributions and inspiring collaboration. Together, we shape the future. 🚀

In today’s rapidly evolving digital landscape, fostering emerging young talent within companies is crucial for driving innovation, advancing technology, and ensuring sustainable growth. 💯   💡 Let’s delve into why nurturing young talent, especially in tech and digitalization fields, matters: ◽ New Perspectives: Young minds bring fresh perspectives, unbridled creativity, and a willingness to challenge the status quo. Their innovative ideas fuel breakthroughs and drive technological advancements. ◽ Closing the skills gap: The tech industry is facing an ongoing skills shortage. By investing in young talent, we close this gap, inspire them to take up STEM professions and promote a skilled workforce. ◽ Sustainable Future: By empowering emerging talent, we secure a sustainable future. These individuals will shape the next generation of technologies, addressing global issues like climate change, healthcare, and connectivity. The promotion and knowledge of young people also plays a crucial role at ABI. By offering internships and student work we made it our mission to support young talent in their future career choices.🤝 Last month, Felix accompanied us as part of his internship and had the chance to explore different roles and circles within our company. "I was able to gain insights into various topics and specialist areas and thus explore possible career fields in a digital product development company. It was really exciting for me to see how new services are developed at Audi Business Innovation and what tasks are involved. I also had the opportunity to visit AUDI AG in Ingolstadt, where I was able to get to know AUDI AG's production and the history of the company through a factory tour." Thank you Felix for your interest in Audi Business Innovation GmbH. It was a pleasure having you with us. 🚀 

With over 30 markets served globally, the Audi Commerce Platform (ACP) is not just an eCommerce marketplace for Audi customers; it's a pivotal part of our commitment to digital innovation and customer-centric solutions. 💯   What exactly is the Audi Commerce Platform?  The ACP provides #Audi customers with digital products and services for their vehicles by developing a reliable eCommerce platform on a global scale and delivering a unified shopping interface. As an #innovation #incubator for AUDI AG we offer a portfolio of interconnected solutions that benefit Audi’s digital ecosystem and of course, Audi users. This is why we support Audi in developing the ACP, since beyond facilitating transactions, the platform is committed to optimizing every step of the #customer journey, from product selection to delivery and activation, ensuring a smooth and satisfying experience. 🛒   Audi customers can choose, for example, the following digital products and services through the platform: ◽ Functions on Demand (FoD) enables Audi drivers to purchase selected features after purchasing the #vehicle. ◽ Audi Connect supports Audi drivers before, during, and after the journey with digital services and features, such as real-time traffic conditions in their navigation system. ◽ Audi Themes allow Audi drivers to customize and personalize the background in their car's infotainment screen (MMI) and the appropriate ambient lighting with categories like landscapes, colors, travel, and cinema and sports. ◽ Exclusive events, especially for Audi e-tron drivers with the new loyalty program; the Audi Progress Circle (APC).   Behind the scenes, many dedicated ABInauts, employees from Audi and external partners work tirelessly to drive ACP's development forward. With a cross-functional approach and #scaled #agile methodology, innovation is at the heart of everything we do. 🤗

Are you ready to take on exciting challenges and drive new initiatives? We are currently seeking interns and working students to join our dynamic crew of ABInauts!🎯 As an intern/working student with us, you will have the opportunity to: ▪ Work on real-world projects that have a significant impact on our business. ▪ Collaborate with a diverse team of professionals who are leaders in their fields. ▪ Gain hands-on experience in your area of interest. ▪ Learn from industry experts and enhance your professional skills. ▪ Drive new initiatives and bring fresh ideas to our team. Don’t miss this opportunity to kickstart your career and make a difference. We can’t wait to see the unique perspective you’ll bring to our team! If you have any questions please reach out to Johannes Mayer or Daniel Vasilico. Apply today and let’s shape the future together! 💼🚀 The following link takes you to the open internship and working student roles: https://lnkd.in/eUisXcwh

"Diversity is key to shape transformation and create change." - Audi AG Embedding diversity & inclusion sustainably in a #culture creates a valued environment for everyone. Diversity boosts employee satisfaction, fosters innovative teams, and drives business success. At Audi Business Innovation (ABI), we are dedicated to embedding #diversity and #inclusion into the very fabric of our organization. This includes: 🌈 Transparency, diversity, belonging: We are creating an environment where everyone feels valued 🌈 Equity, respect, individuality, openness, and community: These are a few of our values that define who we are 🌈 Role models: Our leadership exemplifies these values through actions and attitudes 🌈 Addressing unconscious bias: We actively working to recognize and mitigate unconscious biases 🌈 Sustainable practices: We have dedicated diversity & inclusion representatives 🌈 Effective communication: We are raising #awareness and inspire action both internally and externally Last week, we proudly participated in the CSD-Polit-Parade in #Munich under the powerful motto "United in Diversity - Together Against the Far Right." Our ABInauts joined the vibrant march with the own AUDI AG truck, standing alongside the community to defend dignity, freedom, and self-determination for all. The #CSD Munich parade was a strong and positive response to the increasing presence of far-right ideologies in our country. Recent investigations by the Correctiv team have highlighted the challenges these forces pose to our democracy. At ABI, we are dedicated to addressing this issue by embracing and celebrating diversity. By fostering a culture of inclusion, we believe we can create a #workplace where everyone thrives. Thank you to all our ABInauts and everyone who joined to celebrate diversity and stand up for our democratic values!

As our company name already says: At Audi Business Innovation (ABI), #innovation is at the heart of everything we do. One of our key drivers behind this is Servant Leadership.   Servant Leadership is a philosophy deeply ingrained in supporting and empowering the team to autonomously achieve their goals. By fostering values such as courage, openness, respect, community, and responsibility, Servant Leadership creates an environment where innovation thrives.   Meet our ABInaut, Maria Bittner. Responsible for our new Incubator Platform Audi stage, Maria exemplifies #ServantLeadership within ABI. By empowering her #team, she has enabled them to develop an app that allows Audi customers to participate in the further development of novel, digital services and features at the earliest possible stage, enabling a customer-centric approach. 🤝   Here are Maria’s 3 key takeaways on Servant Leadership: 1️⃣ Maria ensures her team's success by prioritizing their needs and fostering open communication. 2️⃣ Maria tackles challenges by fostering a culture of active involvement of team members perspective and expertise. 3️⃣ Maria's approach encourages competence based decision-making, which enhances team dynamics, boosts creativity, and results in better outcomes for our #Audi customers.   Have you also had experiences with Servant Leadership? We'd love to hear your stories and insights! 🌟

"Personal exchange with our users and partners is invaluable for continuously improving our digital services." – Jessica Smetana, Head of Digital Services – Health   At the health.tech conference in Munich from June 5th to 6th, we were a health.tech partner and had the opportunity to contribute as Audi Business Innovation (ABI) and present our new #digital #service, the Audi active coach. This event served as a crucial platform for connecting with the #HT24 community to gather valuable insights about the #health sector.   Attending health.tech allowed us to connect directly with industry leaders, innovators, and partners. We believe that personal exchange is essential for continuous improvement. 👥   Key insights from our participation at the conference: ◽ We deeply value the feedback from the #healthtech community and are committed to continuously improving our services based on their input. This is why we were thrilled to offer visitors the chance to test the Audi active coach firsthand. These personal exchanges are important for understanding health tech industry trends. ◽ We engaged in meaningful conversations with existing and potential partners, which strengthened our relationships and opened up new avenues for #collaboration. Collaboration is vital for us, as the specialized expertise and diverse perspectives of external partners are essential for driving #innovation forward. Partners enable us to access complementary resources, share knowledge, and co-create solutions that transcend individual capabilities. ◽ By gathering insights on trends and developments in the health tech sector, we can stay ahead of industry trends, which helps us innovate and continually enhance our services.   We will continue to integrate the valuable feedback gathered at the health.tech conference from visitors and partners, ensuring that our services not only meet but exceed expectations, making every journey as comfortable as possible and delivering unparalleled digital solutions tailored to the needs of #Audi customers. 🤝   Thank you for this conference, health.tech conference! It was a valuable experience and a great opportunity to be one of your partners.