Anthill Agency

Remote detailing simply means an online detailing meeting between a rep or MSL and an HCP. Rather than being physically present in the same room, they can now connect ‘remotely’ through technology. HCPs receive an invitation to connect remotely, join the meeting, and view an eDetailing presentation on the device of their choice. This guide gives you the basics of remote detailing and then goes further — explaining how to do it well. You will learn about the strategies and techniques that provide a great customer experience. And you’ll gain insights into how best to use remote detailing in a multichannel environment. Read the full guide here: https://lnkd.in/dQcBkYpK #hcpengagement #pharmamarketing #pharma #hcp

Know your next move with pharma AI? A poll at a recent Anthill webinar found that 46% of pharma companies are exploring their opportunities but have no firm plans. If that sound familar, Anthill’s new guide to pharma AI could be helpful. Just published, the guide explores the main opportunity areas and essential use cases. Read the guide here: https://lnkd.in/dvYutAQt   #Pharma #AI #pharmamarketing 

The good news is that omnichannel doesn’t have to be complex. It’s possible to design an excellent solution that meets your business objectives while being easy to implement. You can start with your existing content and empower affiliates to create local omnichannel plans and tactics. And later you can increase sophistication with improvements such as more precise customer profiling, additional channels, and modular content. #omnichannel #pharma #pharmamarketing

Today's remote detailing solutions provide a high quality experience.These solutions can deliver interactive content that keeps HCPs engaged, provide in-session data that enables reps to discover individual HCP needs, and enable presenter video that gives the personal touch. Anthill’s remote detailing solutions provide the complete package: the strategy that sets you up for success, technology optimisation, and the content that delivers a high-value experience to HCPs every time. Learn more here: https://lnkd.in/dBJZ9nCN #hcpengagement #customerexperience #pharma

Pharma marketing AI presents a tremendous opportunity to enable omnichannel at scale. Generative AI enables high-volume content creation, increasing your ability to deliver more personalised HCP engagements. This whitepaper explains how to gain the benefits of pharma marketing AI — extending your ability to deliver omnichannel engagements — while working with confidence, knowing that safe and ethical practices are being followed. Download it here: https://lnkd.in/dfmc9REF #ai #pharmamarketing #artificialintelligence #innovation

Video is currently underused in pharma marketing. There are untapped opportunities for it to enliven your brand communications, build relationships with healthcare providers, support doctors by educating patients and their families, and meet everyone’s expectations for a greater choice of content formats. And with new technologies making video production ever faster and cheaper, you can act while keeping costs well under control. #Videomarketing #pharma #marketing Lavinia Marcu https://lnkd.in/d6Dha_FC

The need to demonstrate content ROI is why companies are increasingly asking: what exactly do HCPs want from pharma content? To help, this Insight provides a checklist of four factors — value, trust, preference, and accessibility — that you can apply to your content investments. For each, we’ve described the opportunities and also provided some practical actions that you can take.  #pharma #pharmamarketing #hcpengagement

Want to know what’s happening right now in pharma marketing? Christian Dam, Anthill CEO, gives the agency perspective — highlighting 4 big trends that we’ve seen in the first 6 months of 2024.    #PharmaMarketing #HealthcareMarketing #PharmaMarketing2024 #PharmaMarketingTrends

Generative AI is projected to grow faster in healthcare than any other industry, with a compound annual growth rate of 85% through 2027. By now, every forward-thinking marketer recognises the potential of AI in pharma marketing. And many companies are already exploring how best to apply the technology. This guide is written specifically for the needs of Commercial functions — especially pharma brand management and commercial excellence. We explore the use cases of AI in pharma marketing and then go further, highlighting how to implement it in your marketing systems and structures. Read the full guide here: https://lnkd.in/dvYutAQt #AI #pharma #pharmamarketing #innovation

We'd like to introduce Anthill Board Member Jorgen Damsbo Andersen. Jorgen brings 40 years of experience in pharmaceutical companies such as Novo Nordisk, Celletech / UCB, ALK, and LEO Pharma. He has held national, regional, and global commercial responsibilities, including being a member of the Board of Management in ALK and LEO Pharma. Although Danish, his focus on international commercial pharma has brought him to live and work in the US, France, the UK, Germany, Austria, and Finland. Since February 2024, Joergen has been the General Manager for Almirall UK/IE. In addition to his commercial career, he holds experience in other BoD positions. Learn more about Anthill and our pharma marketing expertise here: https://lnkd.in/d8EaAv3W #pharma #pharmamarketing #hcp #hcpengagement