3 key stages to better content marketing: Attract, engage, convert
Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process.
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers.
It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content. Inside, you’ll find:
- Creative ideas for awareness-stage content like videos, podcasts and social posts
- Tips for driving leads with middle-funnel content like webinars and newsletters
- Guidance on final conversion content like case studies and product reviews
Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP.
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