White papers

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more »

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more »

Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more »

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:

Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more »

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created a comprehensive report for all things … Read more »

In today’s digital landscape, quality content isn’t enough to make sure your site is performing well on search. Now, technical SEO must be prioritized to make sure your content has the best chance to rank on Google’s page one. RebelMouse’s … Read more »

As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more »

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more »

Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more »

Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more »

Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more »