Google Analytics has increased the number of allowed properties

Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.

Chat with SearchBot

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000.

What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of subproperties that can be associated with a Property, currently set at 400. If the limit needs to be increased, users may request support.

Dig deeper. You can review the announcement on the Google Analytics Help guide.

Why we care. Additional properties offer greater flexibility and ease of organization. With the ability to manage more Properties, advertisers can gain a more comprehensive understanding of their online presence and how users interact with their content.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Get the newsletter search marketers rely on.

  翻译: