Google performance reports updates how it counts clicks and impressions for job listing and detail pages

No changes were made to Google Search, this is just a reporting change.

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Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages, but that is only because Google evaluates these data points differently than it did in the past. The change in reporting started on January 9, 2024.

No changes to Google Search. Google did not changed how or where job listings and detail pages show within Google Search. Instead this was just a reporting change in Google Search Console.

What Google said. Google posted about this update here, saying:

Search Console has changed the way it evaluates and counts impressions and clicks for job listing and detail pages. As a result, you may see an increase in clicks and impressions for your job pages. This increase doesn’t reflect actual growth, but rather that Search Console is more accurately reporting the number of impressions and clicks across the various job experiences in Search.

How these metrics work. Google posted more details on this within its help documentation. You can read them over here.

Why we care. If you notice an increase in impression and click data for job listing and detail pages, this is why. Record the date of this reporting change. Nothing you or Google Search may have done was responsible for the fluctuations in impressions or clicks.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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