Google Pushes Forward With Newspaper Ads
Google Set To Expand Newspaper Ad Program at the Washington Post reports that Google’s newspaper tests were a success according to the company. They want to expand the tests in the coming months. The pilot results were triple in volume of ads sold, compared to what they expected. FYI, the first ad test was deemed […]
Barry Schwartz on December 29, 2006 at 9:20 am | Reading time: 1 minute
Google Set To Expand Newspaper Ad Program at the Washington Post reports that Google’s newspaper tests were a success according to the company. They want to expand the tests in the coming months. The pilot results were triple in volume of ads sold, compared to what they expected. FYI, the first ad test was deemed unsuccessful.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.