Official: Google Experimenting With Four Ads Above Search Results, In Mortgage Searches
Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four. Below is an example from a search for [mortgage rates] in Google: As you can see, there are four separate ads being displayed, rather than the usual maximum of three. The first […]
Barry Schwartz on September 2, 2010 at 3:43 pm | Reading time: 1 minute
Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are four separate ads being displayed, rather than the usual maximum of three.
The first one is one of the special Google mortgage ad units that rolled out last year. After that comes three normal AdWords ads.
Google’s said this is an experiment for the moment, related to when mortgage ads display. In those case, you might get up to four ads. Otherwise, the normal three ads maximum applies.
Hat tip to @RoDr1g0 for sending us this tip.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.