Google to start issuing Display & Video 360 linking recommendations

When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.

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Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics.

Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below:

Google Link Account

Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.

Why we care. Monitoring campaign performance accurately is crucial for effective optimization and generating progress reports.

How recommendations work. Google says it provides personalized recommendations “to help you get the most useful and accurate data and take advantage of new, relevant features as they become available.” Recommendations are based on your property’s history, settings, and trends observed across Google Analytics.

If your property has recently started running, you may not see any recommendations initially. However, be sure to check back again soon, as Google Analytics regularly identifies and introduces new recommendations tailored for you.

Accessibility. Recommendations are displayed in the Recommendations section of the Home page and appear contextually throughout Google Analytics, positioned at the top or to the right of relevant pages.

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Deep dive. Read Google’s announcement in full for more information.


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About the author

Nicola Agius
Contributor
Nicola Agius is the Director of SEo and Discover at Reach PLC. Previously, she was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Before this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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