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How to win in Google’s E-A-T

In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.

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E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them.

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T.

Register today for “How to Win in Google’s E-A-T,” presented by ALPS.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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