SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Expands App Indexing To Find & Stream App-Only Content
  Nov 18, 2015 by Barry Schwartz

  Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.

• Learn Successful Tactics For SEO, SEM, Mobile & More — Check Out The SMX West Agenda!
  Nov 18, 2015 by Search Engine Land

  Mark your calendars — Search Engine Land’s SMX West returns to San Jose in March! Attend SMX West to learn performance-boosting tactics that will fire up your campaigns. The 50+ session agenda offers professionals addressing measurable tactics in SEO, PPC, analytics, and more, including: How Email Marketing Is Revolutionizing Paid Search RankBrain: What Do We […]

• Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
  Nov 18, 2015 by Amy Gesenhues

  Users can now access bookmarks and search history saved within the app when working offline.

• Using Pinterest For Keyword Research
  Nov 18, 2015 by Clay Cazier

  Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.

• Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix
  Nov 18, 2015 by Barry Schwartz

  No need to panic — the Google Search Console data is not just outdated for you, it is a bug Google is working to fix.

• Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
  Nov 18, 2015 by Barry Schwartz

  Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.

• Former Bing Personality, Duane Forrester, Now Working As VP Of Organic Search At Bruce Clay
  Nov 18, 2015 by Barry Schwartz

  Bruce Clay, Inc snagged Duane Forrester, former Bing outreach specialist, to work at the SEM company in more of an SEO role.

• After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
  Nov 18, 2015 by Ginny Marvin

  A new survey of how the search engines treat ads from organic listings.

• DuckDuckGo Now Serves Up LGBT Legal Rights By Country Via Data From Equaldex
  Nov 18, 2015 by Amy Gesenhues

  Searches for “LGBT rights” or “gay rights” with a country name display the country’s marriage, adoption and other legal LGBT rights.

• Oracle Marketing Cloud’s Look Book 2015
  Nov 17, 2015 by Digital Marketing Depot

  Each year, Oracle compiles examples of the latest digital marketing trends. The 20 examples included in Oracle’s 6th annual Look Book are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort. Download Oracle Marketing Cloud’s Look Book 2015 and start […]

• Content Marketing Software ScribbleLive Enters Partnership With Google
  Nov 18, 2015 by Amy Gesenhues

  ScribbleLive says clients’ live blog content will be displayed in carousel-style search results.

• Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
  Nov 18, 2015 by Stephan Spencer

  Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.

• See Hour-by-Hour Trends In AdWords With Heat Maps
  Nov 18, 2015 by Daniel Gilbert

  Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google App Streaming: A Big Move In Building “The Web Of Apps”
• Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
• Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
• How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
• Market Research Platform Lucid Launches “Proof” To Test Ads’ Effectiveness
• What Publishers Must Consider When Planning Their Mobile Strategies
• MarTech Today: Bitly’s Channel Tool, No “Emergency Stop” for Social & Prepping For Penguin Update
• Salesforce Adds New Predictive Powers To Its Marketing Cloud
• Urban Airship Enables Real-Time Mobile Data Insights For Marketers
• Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones
• [Reminder] Upcoming Webcast — How To Boost Lead Conversion
• Google Revamps Google+ To Focus On Communities & Collections
• Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
• Google Will Fight Russian Antitrust “No Mandatory Apps” Ruling

Search News From Around The Web:

Industry

• Google Searches Itself to Build More Productive Teams, ABC News
• An Editorial Note On My Stories, Sources & Coverage On The Search Engine Roundtable, Search Engine Roundtable
• Ultimate Wrap Up of SMXIsrael, BluethreadMarketing

Local & Maps

• Street View comes to Kampala, Uganda, Google Earth Blog

Searching

• Google Search Looks Ridiculous On iPad Pro, Search Engine Roundtable
• Search Challenge (11/18/15): A couple of odd questions, SearchReSearch

SEO

• Helping Googlebot To Help Your SEO, koozai.com
• How to Repurpose Content to Kick Your Bad SEO Habit, semrush.com
• Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings, Hobo
• Structured Data Markup Will Be Bigger in 2016, thesempost.com
• The 30 minutes competitive research, State of Digital
• Yoast SEO 3.0, Yoast