Twitter Awareness At 92%, But Usage Just A Fraction Of That
New research suggests that most Americans are well aware of Twitter … they’re just not using it. According to an Edison Research/Arbitron study, Twitter awareness in the U.S. among people 12 years old and older is at 92% — that’s up from 87% a year ago. But adoption is a different story; the Edison/Arbitron study […]
New research suggests that most Americans are well aware of Twitter … they’re just not using it.
According to an Edison Research/Arbitron study, Twitter awareness in the U.S. among people 12 years old and older is at 92% — that’s up from 87% a year ago.
But adoption is a different story; the Edison/Arbitron study estimates Twitter usage at 8% of all Americans 12 and older. That number matches the Pew research a few months ago that pegged Twitter usage at 8% of all US Internet users.
The data underscores Twitter’s challenge: how to increase regular adoption in a social world that continues to be dominated by Facebook. Twitter has made several improvements over the years in helping users find new accounts to follow and has a guide for businesses, too. CEO Dick Costolo recently spoke about the company’s desire that Twitter be “instantly useful. It needs to be simple.”
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
