Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO

Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?

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Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO profession and we spent some time talking about that progression.

The conversation went into how to build sites that last, how not to “chase the algorithm” but rather built sites that Google’s algorithms want to rank in the first place. We touched on E-A-T and the importance of having experts write or review your content. We touched on some of the latest Google algorithm updates and even talked about international SEO.

It was a fun conversation and we hope you like it:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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