Visual Search now live in Bing Chat

You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.

Chat with SearchBot

Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog.

What it looks like. Here is a video of it in action on the mobile interface of Bing Chat:

Here is how it works on the desktop interface of Bing Chat:

Why we care. Visual search is a big part of search in general, Bing Search added this feature back in 2018, while Google has Google Lens. Google also just rolled out Google Lens in Bard last week. Bing Chat was testing this feature for over a month.

If you want to ask Bing Chat more details about what you are seeing or on a screenshot you have access to, you can now do so.

Bridging visual and search with AI can be a lot of fun but don’t trust everything you see on these AI search features, they still can hallucinate.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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