7digital

It's official! We're excited to announce the close of our deal to acquire 7digital, a global leader in enterprise digital music solutions. The acquisition expands our capabilities to power user experiences within digital platforms such as social media, lifestyle apps, and video games, as well as extend our reach into new markets. Combining 7digital's music delivery platform with Songtradr's technologies, licensing pedigree, unmatched AI music search, and metadata technology will create a first-of-its-kind streamlined and integrated ecosystem to serve the growing complex needs of digital platforms that use music. “7digital’s technologies accelerate our ability to provide our clients with comprehensive, safe and powerful solutions. We are delighted to welcome the talented 7digital team to our family and we are very excited about what we will build together." said Paul Wiltshire, CEO of Songtradr. Read more here:

Is music the secret superpower #sportswear brands are missing? As part of our ‘Music of’ series, our latest MusicIQ™ report has revealed that brands in this field are 50% more likely to be fan favourites if they have an ownable music strategy. Time to turn up the volume: with music accounting for one-third of consumer brand preference, brands can no longer afford to see it as an afterthought in their marketing playbook. Want the full breakdown? We’ve uncovered all the game-changing insights in our ‘Music of Sportswear’ report. Download it here: https://lnkd.in/dd_N_FvX

What if the secret to your brand's success lies in the music you choose? In ADWEEK, Aifric Lennon, Songtradr's Director of Research Strategy, explores the transformative power of an effective music strategy for brands like Under Armour and New Balance. While many brands still lack a defined approach to choosing their own music, insights from Songtradr's innovative MusicIQ research reveal music to be a crucial yet under utilised part of driving business and brand performance. “This brand-new report is part of Songtradr’s ongoing research designed to allow marketers and brand experts to understand the importance of choosing music strategically rather than subjectively, to help brands connect with audiences on a deeper level and to level up the impact of their brand and business through music and sound.” Unlock your brand's sonic potential by reading the full ADWEEK article here: https://lnkd.in/ebDFriyQ And to read more insights from the full Music of Sportswear report, check it out on our site here: https://lnkd.in/dd_N_FvX

Songtradr is honoured to be on the Inc. 5000 list for the fourth year in a row! The Inc. 5000 list recognises businesses around the world for their exceptional growth, innovation and excellence. Our success is powered by our outstanding team and valued clients. As we look ahead to 2025, we’re excited to continue to power the world with music. Check out the complete list here:  https://lnkd.in/g6Yn3rnH

Our countdown to Cannes Lions International Festival of Creativity has begun! During this event in June, the advertising industry will meet up in the French Riviera to celebrate creativity and the world’s best work. We’re looking forward to sharing insights with iconic thought leaders, ideas from the most innovative companies, and inspiration from every corner of the planet. Stay tuned for more announcements to come, featuring unique partnerships, thought-provoking panels and exclusive VIP events. MassiveMusic Big Sync Music 7digital Bandcamp Resonance Sonic Branding

Our #SXSW panel on the roots of Def Jam Recordings, their historic impact over the last 40 years, and what’s ahead will take the stage today. Public Enemy’s Chuck D, Def Jam Recordings Chairman and CEO Tunji Balogun, and acclaimed Def Jam Recording’s artist Lady London will join our very own GM and President Bryan Biniak to discuss ‘Def Jam Renewed: The Hip-Hop Legends Next 40 Years’ at 4 pm. Tune into the live stream: https://lnkd.in/eKnSDmUb

What’s Next ... find out at SXSW on Tuesday, March 12th at 4:00 pm. Join Public Enemy’s Chuck D, Def Jam Recordings Chairman and CEO Tunji Balogun, acclaimed Def Jam Recordings artist Lady London, and Bandcamp GM and Songtradr President Bryan Biniak as they discuss the pioneering label, their lasting impact on culture, creativity, and music, and what we can expect as they create the future and unveil What’s Next. RSVP to the featured session here: https://lnkd.in/gef_3wME